john caswell. the movie
DESCRIPTION
Every now and then I update my BioTRANSCRIPT
ONCE UPON A
TIME IN THE WEST
IN THE DAYS OF THE KINGLY
COURTS THERE WAS ALWAYS THE FOOL
You know the funky guy evading a certain and horrific
death Doing so by constantly staying a small yet
critical step ahead of everyone around him
He did so in such a way as to appear ever so bdquoumble in
the presence of these plainly greater beings
At your pleasure check out this definition of the Foolhellip
ldquoThe Fool is the spirit in search of experience He represents the mystical
cleverness bereft of reason within us the childlike ability to tune into the
inner workings of the world The sun shining behind him represents the
divine nature of the Fools wisdom and exuberance holy madness or crazy
wisdomrdquo
ldquoOn his back are all the possessions he might need In his hand there is a
flower showing his appreciation of beauty He is frequently accompanied
by a dog sometimes seen as his animal desires sometimes as the call of
the real world nipping at his heels and distracting himrdquo
ldquoHe is seemingly unconcerned that he is standing on a
precipice apparently about to step offrdquo
S0 WHAT KIND OF FOOL AM I
Well what I do is to question listen and then
challenge my clients - these greater beings - a little
Actually a lot
Then with large white canvas and my 21st Century
Pens in hand I create something visually and
verbally representative of what I hear them say
ANDWHATTHEYMEANT
DOING THIS BEFORE
THEIR VERY EYES
Typically they are the most senior teams within
large Corporations and Governments They are
dealing with very challenging issues
So my job is also to challenge - and of course -
encourage the teams to stretch break through
and properly define their higher ambitions
Really
INGLORIOUS
MEETINGS
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
IN THE DAYS OF THE KINGLY
COURTS THERE WAS ALWAYS THE FOOL
You know the funky guy evading a certain and horrific
death Doing so by constantly staying a small yet
critical step ahead of everyone around him
He did so in such a way as to appear ever so bdquoumble in
the presence of these plainly greater beings
At your pleasure check out this definition of the Foolhellip
ldquoThe Fool is the spirit in search of experience He represents the mystical
cleverness bereft of reason within us the childlike ability to tune into the
inner workings of the world The sun shining behind him represents the
divine nature of the Fools wisdom and exuberance holy madness or crazy
wisdomrdquo
ldquoOn his back are all the possessions he might need In his hand there is a
flower showing his appreciation of beauty He is frequently accompanied
by a dog sometimes seen as his animal desires sometimes as the call of
the real world nipping at his heels and distracting himrdquo
ldquoHe is seemingly unconcerned that he is standing on a
precipice apparently about to step offrdquo
S0 WHAT KIND OF FOOL AM I
Well what I do is to question listen and then
challenge my clients - these greater beings - a little
Actually a lot
Then with large white canvas and my 21st Century
Pens in hand I create something visually and
verbally representative of what I hear them say
ANDWHATTHEYMEANT
DOING THIS BEFORE
THEIR VERY EYES
Typically they are the most senior teams within
large Corporations and Governments They are
dealing with very challenging issues
So my job is also to challenge - and of course -
encourage the teams to stretch break through
and properly define their higher ambitions
Really
INGLORIOUS
MEETINGS
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
At your pleasure check out this definition of the Foolhellip
ldquoThe Fool is the spirit in search of experience He represents the mystical
cleverness bereft of reason within us the childlike ability to tune into the
inner workings of the world The sun shining behind him represents the
divine nature of the Fools wisdom and exuberance holy madness or crazy
wisdomrdquo
ldquoOn his back are all the possessions he might need In his hand there is a
flower showing his appreciation of beauty He is frequently accompanied
by a dog sometimes seen as his animal desires sometimes as the call of
the real world nipping at his heels and distracting himrdquo
ldquoHe is seemingly unconcerned that he is standing on a
precipice apparently about to step offrdquo
S0 WHAT KIND OF FOOL AM I
Well what I do is to question listen and then
challenge my clients - these greater beings - a little
Actually a lot
Then with large white canvas and my 21st Century
Pens in hand I create something visually and
verbally representative of what I hear them say
ANDWHATTHEYMEANT
DOING THIS BEFORE
THEIR VERY EYES
Typically they are the most senior teams within
large Corporations and Governments They are
dealing with very challenging issues
So my job is also to challenge - and of course -
encourage the teams to stretch break through
and properly define their higher ambitions
Really
INGLORIOUS
MEETINGS
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
S0 WHAT KIND OF FOOL AM I
Well what I do is to question listen and then
challenge my clients - these greater beings - a little
Actually a lot
Then with large white canvas and my 21st Century
Pens in hand I create something visually and
verbally representative of what I hear them say
ANDWHATTHEYMEANT
DOING THIS BEFORE
THEIR VERY EYES
Typically they are the most senior teams within
large Corporations and Governments They are
dealing with very challenging issues
So my job is also to challenge - and of course -
encourage the teams to stretch break through
and properly define their higher ambitions
Really
INGLORIOUS
MEETINGS
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
DOING THIS BEFORE
THEIR VERY EYES
Typically they are the most senior teams within
large Corporations and Governments They are
dealing with very challenging issues
So my job is also to challenge - and of course -
encourage the teams to stretch break through
and properly define their higher ambitions
Really
INGLORIOUS
MEETINGS
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
INGLORIOUS
MEETINGS
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
AARGHhellip
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
MEETINGS
ARE THE DEVILS
OWN WORK
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
I‟m where I am today out of sheer frustration
This all kicked off when as a client myself I
couldnt get correct or just impartial
advice about anything At all Ever
GRRRRhellip
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
I GOT ALL OF OUR FOLKS TOGETHERhellip
We got ourselves into meeting rooms armed with
all our thoughts and ideas and documents
and and then we ndash and thenhellip
WE BROUGHT IN THE EXTERNAL ADVISERShellip
DOUBLE GRRRhellipDOUBLE GRRRhellip
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
Something dawned on mehellip
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
I saw that I COULDNrsquoT DESCRIBE THE REQUIREMENT properly
because I actually didn‟t know what it was
How could I I didn‟t have the full picture of my own organization - how
could I state it in a way that the real requirement was ever likely to get fixed
WHO KNEW
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
EVERY ONE EACH NEW ADVISER - they all seemed to have their
angle their axe to grind‟ something to sell Something to defend
Then DISASTER struck - one day
I realized I was an equally big part of the problem
F
O
O
L
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
I SIMPLY COULDNrsquoT FIGURE IT OUT NOR GET THE
WHOLE DARNED THING LINED UP
SLIDING DOORS
I realized that my bdquothing or bit‟ was CONNECTED to other bdquothings‟ and bdquobits‟
They were vital ndash and they were outside of my control - in other parts of the firm
Anything might happen and it USUALLY did
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
THERE WAS NO WHOLE THING
There was no way we would ever win
We each had our own aims and objectives
Our own business cases Our own language
We spoke it daily We winked
We each had our own silo of activity
We defended it
We put up walls
We built our empires We were built that way
AND SADLY NOT MUCH HAS CHANGED
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
The whole messy charade of strategic
thinking problem solving or even bdquoinnovation‟ was
just so achingly dull that I became neurotic
Surely these were meant to be the
vitally inspiring meetings
Weren‟t they
WE KILLED BILL
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
Meetings became off-limits to sensible folk
Declared a disaster zone
Too toxic to touch
They were the stuff of legend
People WOULD watch us as we‟d enter the front line of the board rooms
knowing we were into combat They watched knowing some may never
come back Close friends waved white handkerchiefs tied yellow ribbons
They all had sad looks in their eyes
APOCALYPSE NOW(Coffee at 10-30)
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
MEETINGS BRAINSTORMS RETREATS
Call them what you like They were mostly utterly catastrophic
ridiculously expensive embarrassing - to most attendees and HIGHLY dangerous - in my experience
Sorely MISSED OPPORTUNITIES in my opinion
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
I was infected with the DEVILS Power Point
ldquoI watched sad decaying bedraggled administrators hunched in corners
capturing the evil sniggering of incoherent data hissed at us from increasingly
menacing people It became a major preoccupation for merdquo
I didn‟t want to turn up and so eventually I didn‟t
F
O
O
L
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
OK ENOUGH
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
THINK
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
I CHALLENGE THINKING
With huge respect to my clients I push them to search deeper inside
themselves to think differently Perhaps that little bit harder
The fool in me insists that I always ask those crazy questions
ldquoHowrdquo - ldquoBecauserdquo - ldquoWhyhellip and ldquoSo thatrdquo
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
The really interesting thing is that ndash increasingly ndash my clients
ask me to come along and do this more often because actually
they like to know the answers themselves
I find this all very encouraging
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
VISUALIZE THIS
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
Im fortunate in being able to visualize bdquoon the fly‟ ndash and I
love it Developing concepts at high speed - interpreting
ideas from peoples bdquolive‟ conversations
AND THIShellip
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
AND THIShellip
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
AND THIShellip
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
On the 1st January 2001 I decided to do something about it all ndash
to shine a light on it - pump up the volumehellip
hellip I created Group Partners
STOPhellip
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
And before all thathellip
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
The 1990s | CEO MCW ROCQM and then RMG International each
part of WPP Group plc
I left Acorn Computers plc in 1988 after many great and
highly informative years I got away with a lot
I left shortly after Olivetti bought the company - to run my
own integrated communication and strategic consultancy in London
MCW ndash Marketing Communications Workshop - it was acquired
by WPP in1996 This business developed strategy and implemented
complex informational and communication programs
for some pretty impressive enterprises
At MCW we were responsible for many large scale campaigns including the
entire Euro96 Football Championships and the global strategy for SAP
The consultancy also created major and award-winning marketing and
strategic programs for IBM Ford Oracle Benetton Philips Microsoft
Xerox Time Warner Sony and more
It‟s a long story
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
The 1980s | Head of Marketing Acorn Computers
I joined Acorn to run the communications
marketing and brand strategy and in the early 80s
launched the BBC Microcomputer Fun Crazy
During my time as Head of Marketing the turnover of the
business grew from $2m to $240m Very little if anything of
that was due to me
Acorn Computer was also the business that created the
highly successful Arm Technologies effectively one of the
UKs most successful technology businesses
This is also a long story
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
The 19rsquos| Crazy Fun
Somewhere before during in between on top underneath throughout and after
all this I ran mobile discorsquos night clubs did rock festivals saw the Pink Floyd
play lots of times - I think I painted drew skulked around a fair bit I would
sit stand Fall over I learned to drive fast sail fly run fast stay up all night and
do lotrsquos and lotrsquos that I cannot possibly talk about here
But by now you have a vivid enough picture
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
The 196070rsquos | Schooling stuff
Latterly I attempted a Foundational and Degree course in Fine Art at
Hogarth College of Fine Art Cambridge England It was complicated
Before that ndash I did A amp O levels galore at The Royal Hospital
School Holbrook Ipswich Suffolk England Europe Earth Milky Way
This was a fine school for the sons of Royal Naval Officers Before that ndash
Strange early forms of education at King Henry the V111 Grammar School
Somewhere in England I was probably beaten
I certainly played the fool
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________
THE A TO Z OF GROUP PARTNERS | httpbitlybr7MWQ
RAMBLING ON STUFF |httpbitly6TWpsm
WHAT WE DO - IN 1 MINUTE | httpbitlycDbkQz
WHAT WE DO - IN 5 MINUTES | httpbitlyby4q7T
EASY GUIDES - HOW IT ALL WORKS | httpbitlybyzr32
WHAT‟S ON OUR MINDS | httpjohncaswellposterouscom
FOLLOW US ON TWITTER | httptwittercomjohncaswell
FOLLOW US ON FACEBOOK | httpwwwfacebookcomGroupPartners
THINKING There‟s an App for that - 4Dtrade
GROUP PARTNERS | WEBSITE httpwwwgrouppartnersnet
Helping our clients avoid solving the wrong problem really well_______________________________________________________________