john austin western michigan university - … austin western michigan university. john austin - bsn...
TRANSCRIPT
![Page 1: John Austin Western Michigan University - … Austin Western Michigan University. John Austin - BSN 2006 - Keynote Address John.austin@wmich.edu Goals 1. Tell you how to apply OBM](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b32c1367f8b9aa0238c8ee8/html5/thumbnails/1.jpg)
Producing AstonishingOrganizational Results
John Austin
Western Michigan University
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John Austin - BSN 2006 - Keynote Address
Goals
1. Tell you how to apply OBMtechniques in 5 steps.
2. Give you some examples of how ithas been applied in the past.
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John Austin - BSN 2006 - Keynote Address
An organization trulysucceeds only when its
members achieve results,execution, and discretionary
effort.
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John Austin - BSN 2006 - Keynote Address
Behavior is the key to gettinggreat execution,
discretionary effort, andlasting results.
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John Austin - BSN 2006 - Keynote Address
Behavior
Results/Execution/Discretionary Effort
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John Austin - BSN 2006 - Keynote Address
Applied Behavior Analysis (ABA)
is the key to understandingbehavior.
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John Austin - BSN 2006 - Keynote Address
Applied Behavior Analysis(ABA)
Behavior
Results/Execution/Discretionary Effort
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John Austin - BSN 2006 - Keynote Address
OBM (Organizational BehaviorManagement) is the science ofapplying ABA in organizations.
It’s been around for 30 years or more.
There are LOTS of data to show that it works.
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John Austin - BSN 2006 - Keynote Address
Organizational Behavior Management
(OBM)
Applied Behavior Analysis(ABA)
Behavior
Results/Execution/Discretionary Effort
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John Austin - BSN 2006 - Keynote Address
Scientific thinking enables consistentorganizational improvements and
organizational learning.
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John Austin - BSN 2006 - Keynote Address
Science
Organizational Behavior Management
(OBM)
Applied Behavior Analysis(ABA)
Behavior
Results/Execution/Discretionary Effort
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John Austin - BSN 2006 - Keynote Address
We use 10% of our brain.
– FALSE. We use all of our brain.
Black areas
are those not
“in use”.
Common Myths
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John Austin - BSN 2006 - Keynote Address
Common Myths
The Atkins Diet worksbecause…– It changes your
metabolism fromcarbohydrate-burning tofat-burning.
– FALSE.
– It reduces the number ofcalories you eat. You loseweight.
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John Austin - BSN 2006 - Keynote Address
More Myths…! No Nobel Prize is awarded for mathematics because
Alfred Nobel's wife had an affair with a mathematician.
! A special compound added to the water in swimmingpools will reveal the presence of urine.
! Pouring salt water into their coin slots will induce vendingmachines to dispense free product.
! Eelskin wallets demagnetize credit cards due to leftovercharges from the electric eels used to make them.
! Tapping the side of a soda can will prevent its contentsfrom foaming over when you open it.
! The average person swallows eight spiders per year.
! The Great Wall of China is the only man-made objectvisible from the moon.
! The number of people alive today is greater than thenumber of people who have ever died.
! Men think about sex every seven seconds.
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John Austin - BSN 2006 - Keynote Address
Why Scientific Thinking?
Scientific thinking causes us to question,learn, and continuously improve.
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John Austin - BSN 2006 - Keynote Address
What’s So AstonishingAbout This?
1. OBM (a scientific approach tomanagement) produces dramaticeffects.
– Some think that 10% is big jump.
– Using OBM and BBS, it is not unusual tosee 2-fold increases.
– Sometimes we see 8 to 10-foldincreases.
– This means enormous changes in theway we do things at work.
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John Austin - BSN 2006 - Keynote Address
What’s So Astonishing…?
2. It changes the way people see work.– Encountering a problem and solving it -
changes our role at work
– Talk to someone who has succeeded in usingthese concepts - do you see or hear anythingdifferent?
This is what led Dick Malott to coin the phrase,“Saving the world with behavior analysis”
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John Austin - BSN 2006 - Keynote Address
Goals
1. Tell you how to apply OBMtechniques in 5 steps.
2. Give you some examples of how ithas been applied in the past.
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John Austin - BSN 2006 - Keynote Address
GOAL #1How to “Do” OBM
1. PINPOINT• Identify pinpoints
2. MEASURE• Develop a measurement system
3. DIAGNOSE• Diagnose the problem
4. INTERVENE• Develop, communicate, and implement a solution
5. EVALUATE & IMPROVE
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John Austin - BSN 2006 - Keynote Address
Does this look familiar?
Define Measure Analyze Intervene Control
Pinpoint Measure Diagnose Intervene Improve
Six Sigma Process
The OBM Process
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John Austin - BSN 2006 - Keynote Address
Some OBM Studies
! Studies demonstrating OBM:– Improving telephone courtesy of healthcare
workers
– Improving sales
– A lottery system to improve human servicesemployee performance
– Increasing anesthesia nurse compliance withuniversal precautions
– Improving data entry skills and billing forconstruction foremen
– Improving office ergonomics
– Increasing customer service of staff at a large deptstore
– Improving safety training for agricultural workers
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John Austin - BSN 2006 - Keynote Address
(More) OBM Studies
! Improving safety of truck drivers
! Improving safety of bus drivers
! Reducing turnover of human services staff
! 10-15 studies on effects of incentives onwork behavior
! Decreasing retail cash register shortages
! Reducing rejects and waste in amanufacturing setting using feedback andgoal setting
! Increasing safety belt use and safe drivingamong delivery drivers
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John Austin - BSN 2006 - Keynote Address
(More) OBM Studies
! Improving therapist performance inpsychiatric homes
! Self management training for employees’self-improvement
! Improving doctor performance suingfeedback
! Reducing medical errors using OBM
! Improving courtesy among police staff
! Quality control in a large shippingorganization
! Training software use
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John Austin - BSN 2006 - Keynote Address
(More) OBM Studies
! Reducing absenteeism
! Improving time management
! Improving meeting effectiveness andfollow-up
! Improving safety in every imaginableindustry
– that’s right, we’re talking about the samebasic principles as used in BBS.
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John Austin - BSN 2006 - Keynote Address
GOAL #1How to “Do” OBM
1. PINPOINT• Identify pinpoints
2. MEASURE• Develop a measurement system
3. DIAGNOSE• Diagnose the problem
4. INTERVENE• Develop, communicate, and implement a solution
5. EVALUATE & IMPROVE
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John Austin - BSN 2006 - Keynote Address
GOAL #2Present Examples of OBMApplicationsIn 3 areas:
! Productivity
! Quality
! Safety
These three ARE compatible.
They are products of behavior.
They are subject to the laws of behavioranalysis.
Most examples come from Journal ofOrganizational Behavior Management.
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John Austin - BSN 2006 - Keynote Address
Kempen & Hall, 1977
-7500 workers
-2 plants
-5 years of data
-solution: “Absenteeism
management system”
-R+ for attendance
-progressive
discipline for
absenteeism
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John Austin - BSN 2006 - Keynote Address
Wittkopp, Rowan, & Poling, 1990 - Rubber Extrusions Plant
Decreasing Machine setup times
Video Feedback & Timers
50 weeks!
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John Austin - BSN 2006 - Keynote Address
Wikoff, Anderson, & Crowell, 1983
Efficiency increase equal to 800 labor/hrs/wk (20 FTE)
160 employee plant
Feedback plus Praise
100+ weeks
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John Austin - BSN 2006 - Keynote Address
Chandler, 1977
Textile manager performance
Positive by-product of productivity focus!
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John Austin - BSN 2006 - Keynote Address
GOAL #1How to “Do” OBM
1. PINPOINT• Identify pinpoints
2. MEASURE• Develop a measurement system
3. DIAGNOSE• Diagnose the problem
4. INTERVENE• Develop, communicate, and implement a solution
5. EVALUATE & IMPROVE
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John Austin - BSN 2006 - Keynote Address
McCarthy, 1978
Textiles spinning department
Feedback No
Feedback
From 60 down to nearly zero!
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John Austin - BSN 2006 - Keynote Address
Runnion, Watson, & McWhorter,1978-59% reduction in fuelpurchases.-Tangible R+, graphs, lettershome, Social R+
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John Austin - BSN 2006 - Keynote Address
Alavosius & Sulzer-Azaroff, 1990
Intermittent Fb
Continuous Fb
Continuous Fb
Intermittent Fb
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John Austin - BSN 2006 - Keynote Address
Intermittent Fb
Continuous Fb
Continuous Fb
Intermittent Fb
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John Austin - BSN 2006 - Keynote Address
Jessup & Stahelski, 1999
Reduced rejects from 150 to ~30
Goalsetting & R+
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John Austin - BSN 2006 - Keynote Address
Kortick & O’Brien, 1996
From 2200 to 3000+
Feedback and R+
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John Austin - BSN 2006 - Keynote Address
Godat & Brigham, 1999Teaching self-management
strategies:! Assertiveness! Question asking! Positive comments! Decreasing socializing! Decreasing negative
responses! Increasing phone calls
returned! Increasing exercise! Decreasing fat intake! Decreasing snacking
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John Austin - BSN 2006 - Keynote Address
Eikenhout & Austin, 2004-Customer service-200+ employees retail
store-Feedback-Feedback, Goals, R+
from managers
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John Austin - BSN 2006 - Keynote Address
GOAL #1How to “Do” OBM
1. PINPOINT• Identify pinpoints
2. MEASURE• Develop a measurement system
3. DIAGNOSE• Diagnose the problem
4. INTERVENE• Develop, communicate, and implement a solution
5. EVALUATE & IMPROVE
![Page 48: John Austin Western Michigan University - … Austin Western Michigan University. John Austin - BSN 2006 - Keynote Address John.austin@wmich.edu Goals 1. Tell you how to apply OBM](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b32c1367f8b9aa0238c8ee8/html5/thumbnails/48.jpg)
John Austin - BSN 2006 - Keynote Address
Komaki, Barwick, & Scott, 1978
Clarify behaviors,
Graphic feedback,
Manager Praise
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John Austin - BSN 2006 - Keynote Address
Ludwig & Geller, 2000
-Driver safety (seatbelts)
-Promise cards
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John Austin - BSN 2006 - Keynote Address
Hickman & Geller, 2005
Self-monitoring to reduce speeding
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John Austin - BSN 2006 - Keynote Address
GOAL #1How to “Do” OBM
1. PINPOINT• Identify pinpoints
2. MEASURE• Develop a measurement system
3. DIAGNOSE• Diagnose the problem
4. INTERVENE• Develop, communicate, and implement a solution
5. EVALUATE & IMPROVE
![Page 55: John Austin Western Michigan University - … Austin Western Michigan University. John Austin - BSN 2006 - Keynote Address John.austin@wmich.edu Goals 1. Tell you how to apply OBM](https://reader031.vdocuments.us/reader031/viewer/2022022523/5b32c1367f8b9aa0238c8ee8/html5/thumbnails/55.jpg)
John Austin - BSN 2006 - Keynote Address
What’s So Astonishing?
1. OBM produces astonishingly largeeffects.
2. OBM changes the way peopleapproach work and the way theyfeel about work.
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John Austin - BSN 2006 - Keynote Address
Upcoming Conferences
! FABA/OBM NETWORK (all OBM,single track)
– January 17-18th, Sarasota
– www.fabaworld.org
! ABA International
– May, 2007, San Diego
– www.abainternational.org
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John Austin - BSN 2006 - Keynote Address
Recommended Reading
! www.obmnetwork.com– Get Journal of Organizational Behavior
Management and OBM Network News asmember benefits by joining the OBMNetwork
! www.behavior.org - Cambridge Centerfor Behavioral Studies
! For more information, email me at:[email protected]