· joe soto is a leading expert in social media and inbound marketing. a self-described online...
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About the Author
Joe Soto, CEO Revenue Inbound
Speaker | Author | Marketing Strategist Joe Soto is a leading expert in social media and inbound marketing. A self-described online marketing evangelist, Joe has over 12 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing. Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One Social Media, Joe has played a key role in the launch of social media campaigns for local, regional and national businesses and brands throughout the U.S. Clients range from a broad variety of industries including health, fitness, automotive, restaurant, hotel, retail, and others. Joe’s also well known for helping professional athletes to celebrated New York Times bestselling authors and speakers with their online marketing campaigns. Some of his most notable clients include Jeffrey Gitomer, Harvey Mackay, Joe Calloway, Dave Winfield, and Terri Sjodin. Joe’s marketing philosophy is based on his belief that the details, plans, and tools don't mean much unless you understand people and how they behave online. With this passion for human relations, Joe brings a unique results focused approach to inbound marketing. Joe’s currently authoring his forthcoming book entitled The Social Truth, a book that humanizes social media, leaves the technical jargon out, and embraces the proven methods that make inbound marketing work. Find Joe on Twitter @JosephSoto.
Be visual and chunky. Use visuals when you can, graphics, charts, etc. Also,
make your information “chunky” – meaning not too much text, use more bullet
points, highlights and high level overview information.
End your Ebook with a call-to-action. What do you want you reader to do next?
Have people download the Ebook from your website via an email opt-in form.
This makes it easy to include them in future email updates from your company.
“If I had a choice between obtaining someone’s email address or that person following me on a social media service, I would pick the email address.”
