joe burton's presentation at imtc forum

8/14/2019 Joe Burton's Presentation at IMTC Forum

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Fall Forum 2008

November 12-13, 2008

Unified Communications Industry Overview

Joe BurtonVice President, CTO, Unified CommunicationsCisco Systems


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Technological Continuous Connectivity Real-time information Web 2.0, SaaS

Societal Green Mobility Consumer-driven

Competitive Empowered employees Communications driven

workflow Borderless enterprise

Legal Compliance/ Governance Policy Security

Business/Financial Globalization Scale Speed Productivity

Major Inflection Point That Is ChangingThe Way People Work


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Stock Price

New Partnerships

Globalization

Job Uncertainty

Competitive Differentiation

Revenue Growth

Industry Consolidation

Employee Morale

Customer Loyalty

Retaining Talent

Cost Containment

Productivity

Concerns & Opportunities In AChallenging Economy

InnovationTime to Market

Supplier ViabilityQuality


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Customers

Customer

Intimacy

Give me faster,better service

Let me contributeto the solution, let

me voice myopinion

Business Leaders

Business

Transformation

Transform IT,transform our

customers, transformthe world

Employees

The New

Workspace

Why cant I workfrom home?

Let me use aMac! Why wontyou support my

iPhone?

Partners

Cross-Company

Collaboration

Give me equalaccess

Empower me,Include me,

Help me help you


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2006 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID

The Customized, Personalized, Widgetized, All in One, Mashed up,Multi-Purpose Workspace


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From a $10B+ Market inIP Telephony

5,000

0

10,000

MarketSize($M)

25,000

FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10

30,000

35,000

20,000

15,000

Sources: Synergy, Gartner, Wainhouse, Datamonitor, Ovum, and Cisco

TDM PBX

IP PBX

40,000

Messaging

Contact Center

Conferencingand Collaboration

Enterprise FMC

Rich Media

Email/Calendaring

Enterprise IM

to a $30B Market in UnifiedCommunications


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TDM IP Accelerate Transition; Network CentricityFragmented Consolidated Active Participation; Platform ApproachIT Driven Consumer Driven Open Ecosystem; Policy; User ExperienceWired + Mobile Multiple Devices; Embrace InteropPremise + SAAS Expand Offer; Enable EcosystemVideo Becomes Core User Experience; Increase Productivity

Key Considerations / GoalsMarket Trend

Market Trends and Transitions:Changing the Way People Work


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Global IP Traffic GrowthIP traffic will increase 6-fold from 2007 to 2012

46% CAGR 2007-2012

Source: Cisco Visual Networking Index Forecast, 2007-2012


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Fueled by Video

Source: Cisco Global IP Traffic Forecast, 2007

Gopher, FTPWWW

P2PVideo

Content

VideoCommunication

19952000 20002013 2013202519931995 2025+

Dominant Traffic Type

1995: Web Overtakes Gopher, FTP

2000: Peer-to-peer Overtakes Web

2013: Video Content Overtakes Peer-to-Peer

2025: Video Communication Overtakes

Video Content

M


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Many Video MarketsTotaling Over $50 Billion by 2013

Sources: MRG, Infonetics, Wainhouse, Frost & Sullivan, IDC, IMC, ABI Research, Instat, Cisco Estimates

TAM $B

0 2 4 6 8 10 12 14

Consum

er

SP

Business

Set Top Box

Video Surveillance

IPTV and Video Infrastructure

Video Communication(incl. TelePresence)

Desktop Video and Digital Signage

Content Storage and Services

Video-Enabled Home

M


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The Workspace

Applications

Devices

Operating Systems

Networks


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Call to Action

Living Room, Park Gell, BarcelonaImage courtesy of the human network.

There are no shrink wrappedapplications

There are no single mediaapplications

There are no single vendordeployments

The need for real, plug and play,multimedia standards has neverbeen higher!

joe burton's presentation at imtc forum

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