jobs2web ctrn 2011
TRANSCRIPT
Find Better > Engage Better > Know Better
Agenda
Find Better It’s Time to Diversify Your Job Marketing
Engage Better Power the Candidate Experience & ConversionRates On Your Career Site
Know Better Recruiting ROI is No Longer a Guessing Game
Who Is Jobs2Web?
• Leading Provider of Interactive Recruitment Marketing Solutions Based in Minneapolis
• Venture Backed ($5.3M in 2006)• 150+ Clients Globally• 100 Employees• Management Team Includes Top
Execs From Human Capital Industry• Founded in 2003
Some of our clients
IT BEGAN WITH TWOOBSERVATIONS.
Recruiting has become complex beyond all common sense.
The candidate experience of looking for a job stinks.
WEB 2.0 RECRUITING OVERVIEW
Why Web 2.0?
- 1 out of every 8 minutes online is spent on FB!! - Twitter – 175,000,000 registered users – 370K New
sign-ups daily – 100 million registered users – 2 Billion videos viewed each day – Companies who blog get 38% more career site
traffic
Why Web 2.0?
• 5 trillion text messages sent annually• QR codes getting popular & have high conversions (42% from a J2W client)• 78% of business people use their mobile device to check email• Should I create a “jobs” app??
Pre Web Web 1.0
The Talent Shift
Web 2.0
A Majority Of Focus & Budget
Has Been Traditionally Spent Here
A Majority Of Focus & Budget
Has Been Traditionally Spent Here
100X The Candidates Are Searching Here
100X The Candidates Are Searching Here
The Strategy Shift
RMPRMPCareer SiteCareer Site
About CompanyAbout Company
BenefitsBenefits
Why Work HereWhy Work Here
DiversityDiversity
CultureCulture
ATSATS
Job SearchJob Search
Resume CaptureResume Capture
Req MgmtReq Mgmt
Candidate DeliveryCandidate Delivery
Process MgmtProcess Mgmt
ReportingReporting
Apply ProcessApply Process
Job Feeds (RSS/XML)Job Feeds (RSS/XML)
Social Apps/API’sSocial Apps/API’s
Referral MarketingReferral Marketing
Talent Comm/CRMTalent Comm/CRM
Landing Pages/SitesLanding Pages/Sites
Mobile RecruitingMobile Recruiting
Recruiting AnalyticsRecruiting Analytics
SEO/SEM/PPCSEO/SEM/PPC
Candidate Exp ToolsCandidate Exp Tools
HRISHRIS
Payroll/CompPayroll/Comp
BenefitsBenefits
Employee DataEmployee Data
Perf ManagementPerf Management
On-boardingOn-boarding
Workforce PlanWorkforce Plan
Career SiteCareer Site
About CompanyAbout Company
BenefitsBenefits
Why Work HereWhy Work Here
DiversityDiversity
CultureCulture
Linear Vs Social Recruiting
$ Job Boards$ Sourcing
$ Advertising
1 Hire
UnselectedTrashed
1 Time UseOf Prospects
TwitterTwitter
FaceBookFaceBook
Linked In
Linked In
Sees Job
Sees Job
ApplyApply
EmailEmail
Multiple Hires
Ongoing Contact
Active
Pass
ive
FIND BETTERIt’s Time to Diversify Your Job Marketing
Being in more channels makes your more visibleWhy are Microsoft & Taco Bell such recognized brands?
Solution – Gain Exposure Where Your Candidates Are
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GeographicFocus
IndustrySpecific
Pay Per PostFree or Pay Per Performance
BroaderSites
(Major Boards, Aggregators,
Search & Social Media
Every Job is a Campaign
What keyword would you want?
Keywords are the New Neon Sign!!!!
Google Search Example
Job BoardJob Board
CompanyCompany
Job BoardJob BoardAggregatorAggregator
Job BoardJob Board
AggregatorAggregator
AggregatorAggregator
Job BoardJob BoardJob BoardJob Board
Job BoardJob Board
CompanyCompany
CompanyCompany
CompanyCompany
Job BoardJob Board
Search Engine Optimization & Marketing
Search Engine Optimization & Marketing
• Receive 100,000 – 120,000 Search Engine Visitors To Career Site Each Month• Average Cost Per Visitor = .02 Cents – Cost Per Applicant = .07 Cents
Social Networks – Where are my candidates
Before After
• Inconsistent Experience• Poor Employment Brand Use• Recruiter Owned Network• Recruiter/Rolodex defection
• Better and consistent Experience• Promotes Company Brand• Company Owned Network• Network Retention
Social Network Strategy
Promote Your Social Channels!
Automates Job Marketing
Job Syndication To All ChannelsJob Syndication To All Channels
Facebook Solution: Workflow Process Optimized
Twitter: Conversions
Facebook: Conversions
LinkedIn: Conversions
Observations
Awareness
Connections
Conversation
Job Aggregators
Candidate Experience – Job Jacking
Candidate Experience – Apply or GoodBYE
Indeed Optimized by Jobs2Web
Every Campaign DRIVES Talent Direct to YOU
Search EnginesJob Boards
Job Aggregators
College Recruiting
Social Networking
Alumni Recruiting
Diversity Recruiting
ATS/CRM
Employee Referral
Talent Community
Sourcing Tools
Mobile Recruiting
YOUR CAREER SITE
Enhance your career site and candidate experience to increase your capture and conversion rate, and transform your career site into a recruiting engine
Engage Better
What Is A Talent Community?
• Centralized Database Of Targeted Talent Groups
• Automated Matching & Marketing Of Jobs
• Configured And Self-Managed By Talent
• Grouped & Tagged For Campaign Targeting
• Designed To Increase Repeat & Viral Traffic To Your Site
• Integrated Into Your Career Site, Apply Process
• Accessible By Your Sourcing Teams To Target Key Talent
Why A Talent Community?
Career Site
Career Site Apply ProcessApply Process ApplicantsApplicants
Applicant Tracking System
HiresHires
Why A Talent Community?
Career Site
Career Site
Passives = Lost
Passives = Lost
Drop Offs = 50%
Drop Offs = 50%
Non-Hired = Dead
Non-Hired = Dead
Apply ProcessApply Process ApplicantsApplicants
Applicant Tracking System
HiresHires
Moved To HRIS
Moved To HRIS
Talent Community
Why A Talent Community?
Career Site
Career Site
Passives CapturedPassives Captured
Drop Off’s Captured(Sourced &
Remarketed)
Drop Off’s Captured(Sourced &
Remarketed)
Non-Hired Are Recycled(Future Apply &
Viral)
Non-Hired Are Recycled(Future Apply &
Viral)
Employee Referral & Mobility
Employee Referral & Mobility
Apply ProcessApply Process ApplicantsApplicants
Applicant Tracking System
HiresHires
Passive Capture Rates Increased Viral Referrals Increase Re-Apply Rates
Way’s To Build Your Talent CommunityDuring Apply ProcessDuring Apply Process
Your Career SiteYour Career Site
Via Smartphone'sVia Smartphone's
At Recruiting EventsAt Recruiting EventsRecruiter EnteredRecruiter Entered
Imported ListsImported Lists
Social Networks/BlogsSocial Networks/Blogs
Job Sites/BoardsJob Sites/Boards
Via Employee ReferralsVia Employee Referrals
Search EnginesSearch Engines
Social Networks
Social Networks
ReferralsReferrals
Job BoardsJob Boards
Sourcing & RecruitingSourcing & Recruiting
Career SiteCareer Site
Jobs2Web Site
Jobs2Web Site
Talent Community
Talent Community ATSATS
JobsJobs
Private Supply Chain Of Talent
Talent Community Automatically Markets Your Jobs
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Your Talent Community
Bill [email protected] AnalystChicago, IL
Bill [email protected] AnalystChicago, IL
Jane [email protected] DeveloperMinneapolis, MN
Jane [email protected] DeveloperMinneapolis, MN
Stan [email protected] ManagerBoston, MA
Stan [email protected] ManagerBoston, MA
Leslie [email protected] TesterSan Diego, CA
Leslie [email protected] TesterSan Diego, CA
Your JobsAgent Email
Engine
Talent Community Impact
Fast Facts: Career Sites
Corporate career sites are designed pretty, but are missing some key functions to optimize the capture and conversion of candidates.
Career sites rarely promote targeted commonly filled job profiles on their career sites. (Missing this key content on their sites)
They spend thousands of dollars on building recruitment advertising campaigns (micro-sites) to support online advertising.
Don’t provide recruiters with online tools to assist them with everyday recruiting activities.
Have no way to recruit or capture talent online when they don’t have open jobs on their sites.
The Problems > Candidate experience
Home Page
Home Page
CultureCultureWhy Work Here
Why Work Here
Job Search
Job SearchBenefitsBenefits
ApplyApply
Job Profiles
Job Profiles
College(Interns)College
(Interns)
VideoVideo Career Paths
Career Paths
Search ResultsSearch Results
Job ViewJob View
DiversityDiversity
Locations Biz UnitsLocations Biz Units
ATSATS
XWeb 1.0 The Home Page
Home Page
Home Page
CultureCultureWhy Work Here
Why Work Here
Job Search
Job SearchBenefitsBenefits
ApplyApply
Job Profiles
Job Profiles
College(Interns)College
(Interns)
VideoVideo Career Paths
Career Paths
Search ResultsSearch Results
Job ViewJob View
DiversityDiversity
Locations Biz UnitsLocations Biz Units
Dynamic Job
Profiles
Dynamic Job
ProfilesSEO PagesSEO Pages Facebook
PagesFacebook
PagesYouTube Videos
YouTube Videos
Recruiter Profiles
Recruiter Profiles
Branded Job FeedsRSS/XML
Branded Job FeedsRSS/XML
ATSATS
Talent CRM
Talent CRM
Recruiting DashboardRecruiting Dashboard
Craigslist
Jobs2Web Platform
Web 2.0 Every Page Is A Home Page
Activity Percentage Average Time (Seconds)
View Job Profiles 89.6% 22 Seconds
Company Content 6.7% 31 Seconds
Searching Jobs 3.7% 22 Seconds
Average Time Reading Job Descriptions: 32 SecondsTotal Page Views (1 Month): 1,015,210
Career Sites: Candidate Usage Stats
Candidate Usability – They want Jobs!!
In this example, candidates are going straight to the listing of jobs first, then to the search box and to join the talent community
Jobs2Web Widgets - New Ways To Search Jobs
Talent Community MembershipCleveland Clinic
HCR ManorCare
Life Time Fitness
Data from Jobs2Web Actual Member Data for Cleveland Clinic, HCR Manor Care and Lifetime Fitness – 2009
Widgets launched
Widgets launched
Widgets launched
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Targeted Landing Pages and Clear Calls to Action is the new
“Visit My Career Site”
Talent Landing Pages
Corporate BrandingCorporate Branding
Key MessagingKey Messaging
Passive CapturePassive CaptureSocial SharingSocial Sharing
Community Building
Community Building
Matching JobsMatching Jobs Visitor TrackingVisitor Tracking
Community Building
Community Building
Employment Branding
Employment Branding
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Strategy Page Examples
Career Paths
Locations
Business Units
Product/Service Lines
Events
Recruiters
Military
Diversity
Campus
Getting Social With Landing Pages
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Mobile Enabled Site
• Allows Candidates to search for jobs on their mobile phone
• Engage easily by searching for jobs• Join your Talent Community quickly• Directs them to apply to jobs on their
computer• Tags them in the Dashboard as a
Mobile user
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More Engage Advertising
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TALENT CENTRIC METRICS
Utilize the only talent centric metrics engine to give you visibility to what’s working (and not working) in your talent acquisition strategy.
Know Better
Gee, I hope this works?!
What is your Metrics Strategy??
Know Better: Talent Centric Metrics
Relying on candidates to select how they heard about your company during apply is highly inaccurate.
Companies are only seeing post-apply data for where their applicants came from online, and are NOT seeing pre-apply visitor traffic or intelligence.
Some companies have “web analytics” reports that they can access but it’s very generic/complicated data that is at a page level, and NOT a person level.
Agencies and job-distributors can measure “placed media” but can’t help to show traffic from non-placed media.
Helping You Know Better
Provides real-time visibility to all recruiting activities. Covers ALL channels of online visitors (not just placed media). Shows what’s working, and what's NOT working in their program.
Individual level details for each career site visitor. Shows keywords, source, and landing pages. Can filter by keyword, source, and campaigns that are running. Allows clients to indentify who’s driving traffic. (desired and un-desired)
Helping You Know Better
Recruiter Dashboard
Recruiter Owner
Re-Contact Date
Recruiter Notes
Recruiting Status
Social Lookup
Automated Job Matching / Marketing
Building Talent Pipelines
Conversion Metrics By Channel/Campaign
Provides visual conversion image for entire site (or source/channel) Can be filtered by campaigns they have been running. Helps users to understand what their conversion metrics are.
The Next Generation Of Metrics
Job ViewsJob Views AppliesApplies HiresHiresOld Metrics
Site Visitors
Referrals
Site Visitors
Referrals
ApplyStartsApplyStarts
QualityAppliesQualityApplies
Leads Captured
Leads Captured
AppliesComplete
AppliesComplete
Job Views(Intro’s)
Job Views(Intro’s)
Touches(Emails/RSS)
Touches(Emails/RSS)
ManagerIntro’s
ManagerIntro’s OffersOffers Ref
ChecksRef
ChecksOffer
AcceptsOffer
AcceptsHired/StartsHired/Starts
New MetricsNew Metrics
The Metrics Revealed
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Visit # of Visitors:
Click to Apply
Complete Application
Qualified Applicant
Interview
Offer Made
Career Site
Hire
Search Engines Job Aggregators Major Boards Niche Boards
# of Applications Started:
For Every Hire 1.0
# of Offers Made: 1.2
# of Interviews: 4.6
# of Qualified Applicants: 9.1
# of Applications Completed: 75.5
Based on 2010 results for key Jobs2web clients providing ATS applicant status full year data. Includes 14.3 million visitors, 1.3 million completed applications & 26,000 hires.
90.6
826.0
Social Media
BE
NC
HM
AR
K
1.0
1.2
2.4
4.7
33.0
43.3
337.2
1.0
1.2
2.2
4.2
32.1
45.8
464.5
1.0
1.2
3.7
11.2
115.9
166.7
1,740.4
1.0
1.2
5.4
18.5
219.3
288.5
1,054.8
1.0
1.2
4.0
9.9
120.9
163.4
633.9
1.0
1.2
3.5
10.4
116.0
139.5
785.3
Full Line of Sight Source Analytics (Drill Down to Specific Sources by Job Category)
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Jobs2web Metrics by Source Client ATS Applicant Status Source Costs
Know Better: Source Analytics: Drill Down by Channel > Source > Department > To Hire!
Web 3.0 – What's comingSmart Content
• Smart Jobs• Smart Talent Community• Smart Career Sites• Social Media Profiles & Optimization
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RECRUITING GEEKS
Hopefully we’ve helped you to know how to leverage these new technologies and given you some tools to help you recruit better.
Recruit Better
Click below to join the Recruiting Geeks Group on LinkedIN
LET JOBS2WEB HELP YOU RECRUIT BETTER!
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Sean Mulhern952.697.2988
Have J2W conduct a customized review for you and your team of your online recruiting strategy to determine:
•How candidates are interacting with your brand and your jobs
•How sticky your career site and job advertising is
•Best practices on how to improve candidate engagement to maximize conversion rates
