jobs & education

Google Confidential and Proprietary 1 Google Confidential and Proprietary 1

Jobs & Education Russian Federation

Quarterly Update

Last Quarter: Q3 2015

November 2015


Desktop queries grew by 6%, while Mobile queries grew

by 65% and Tablet searches grew by 40% YoY in the

same period

Queries grew by 31% in Q3 2015 in the

Jobs & Education Category


Jobs & Education:

Q3 2015 Auction Metrics Update

Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query

Volume and Ad Depth are only available.

1 2 3 4 5 6 7 8 9 10 11 12Months

2012 2013 2014 2015

Queries (Q3 2015 Y/Y: 30.82%)

1 2 3 4 5 6 7 8 9 10 11 12Months

2012 2013 2014 2015

1 2 3 4 5 6 7 8 9 10 11 12Months

2012 2013 2014 2015

$0,00

$0,05

$0,10

$0,15

$0,20

1 2 3 4 5 6 7 8 9 10 11 12Months

2012 2013 2014 2015

Impressions (Q3 2015 Y/Y: 7.77%)

Clicks (Q3 2015 Y/Y: 38.45%) Actual CPC (Q3 2015 Y/Y: -28.89%,

Avg:$0.11)


Jobs & Education:

Q3 2015 Auction metrics update



Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable)

Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth

Overall 30.82% 7.77% 38.45% 28.47% 4.91% -28.89% $0.11 -2.25% 2.74

Desktop 6.19% -9.81% -4.82% 5.54% 3.77% -17.58% $0.14 3.24% 3.07

Mobile 64.52% 58.13% 145.78% 55.42% 7.05% -25.69% $0.08 -2.19% 2.36

Tablet 39.97% 15.42% 35.00% 16.96% 4.58% -35.34% $0.11 -6.11% 2.55

0,00%

1,00%

2,00%

3,00%

4,00%

5,00%

6,00%

7,00%

1 2 3 4 5 6 7 8 9 10 11 12Months

2012 2013 2014 2015

0

1

2

3

4

5

1 2 3 4 5 6 7 8 9 10 11 12Months

2012 2013 2014 2015

Ad Depth (Q3 2015 Y/Y: -2.25%,

Avg:2.74)

Ad CTR(vQ3 2015 Y/Y: 28.47%,

Avg:4.91%)


Jobs & Education:

All Devices Auction metrics evolution



$0,00

$0,02

$0,04

$0,06

$0,08

$0,10

$0,12

$0,14

$0,16

$0,18

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Qu

eri

es,

Imp

ressio

ns,

Clicks a

nd

Ad

CT

R In

dex

Queries Index Clicks Index Ad CTR Impressions Index CPC

Queries Y/Y

30.82%

Impressions Y/Y

7.77%

Clicks Y/Y

38.45%

Ad CTR Y/Y

28.47%

(4.91%)

CPC Y/Y

-28.89%

($0.11)


Jobs & Education:

Desktop Auction metrics evolution



$0,00

$0,02

$0,04

$0,06

$0,08

$0,10

$0,12

$0,14

$0,16

$0,18

$0,20

0%

10%

20%

30%

40%

50%

60%

70%

Qu

eri

es,

Imp

ressio

ns,

Clicks a

nd

Ad

CT

R In

dex


Queries Y/Y

6.19%

Impressions Y/Y

-9.81%

Clicks Y/Y

-4.82%

Ad CTR Y/Y

5.54%

(3.77%)

CPC Y/Y

-17.58%

($0.14)


Jobs & Education:

Mobile Auction metrics evolution



$0,00

$0,02

$0,04

$0,06

$0,08

$0,10

$0,12

0%

10%

20%

30%

40%

50%

60%

Qu

eri

es,

Imp

ressio

ns,

Clicks a

nd

Ad

CT

R In

dex


Queries Y/Y

64.52%

Impressions Y/Y

58.13%

Clicks Y/Y

145.78%

Ad CTR Y/Y

55.42%

(7.05%)

CPC Y/Y

-25.69%

($0.08)


Jobs & Education:

Tablet Auction metrics evolution



$0,00

$0,05

$0,10

$0,15

$0,20

$0,25

0%

10%

20%

30%

40%

50%

60%

Qu

eri

es,

Imp

ressio

ns,

Clicks a

nd

Ad

CT

R In

dex


Queries Y/Y

39.97%

Impressions Y/Y

15.42%

Clicks Y/Y

35.00%

Ad CTR Y/Y

16.96%

(4.58%)

CPC Y/Y

-35.34%

($0.11)


53% 43%

11%

12%

36% 45%

Q3 2014 Q3 2015

Desktop Tablet Mobile

Jobs & Education:

Cross Platform Search Trends



57% of all Searches are now on Mobile

Devices

Jobs &

Education:

% of Queries

by Device


Thank You!


Definitions

• Devices:

– Overall: Devices across Google Search(Desktop, Mobile, Tablet)

– Mobile = Overall – (Computers + Tablet)

– Tablet = Overall – (Mobile + Computers)

– Mobile is Mobile High End devices with a full browser

– Tablet is Tablet devices with a full browser

• Metrics

– Queries: Searches by users on Google Search

– Impressions: AdWords ads shown against search queries on Google Search

– Clicks: Clicks on AdWords ads

– CPC: Cost per Click (Cost ÷ Clicks)

– Ad CTR: Click-through Rate (Clicks ÷ Impressions)

jobs & education

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