jobpostings magazine: january 2014 vol. 16 no. 4

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JOBPOSTINGS.CA JAN 2014 | VOL. 16 NO.4 3D PRINTING: CHANGING ENGINEERING WHY YOU SHOULD CARE ABOUT LINKEDIN FILM AND TV GRAD PROGRAMS SPECIAL REPORT ON AGRICULTURE AGRIBUSINESS, PAPER MANUFACTURING, SUSTAINABILITY

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Canada's largest career lifestyle magazine for students.

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Page 1: Jobpostings Magazine: January 2014 Vol. 16 No. 4

JOBPOSTINGS.CAJAN 2014 | VOL. 16 NO.4

3D printing: changing engineering

Why you shoulD care about linkeDin

Film anD tV graD programs

SPeCIAL rePOrT ON

AGrICuLTureagribusiness, paper manuFacturing, sustainability

Page 2: Jobpostings Magazine: January 2014 Vol. 16 No. 4

ACCOUNTING

E-BUSINESS MARKETING

FASHION MANAGEMENT

FINANCE

HOSPITALITY & TOURISM MANAGEMENT

HUMAN RESOURCES MANAGEMENT

INTERNATIONAL BUSINESS

INTERNATIONAL DEVELOPMENT

MANAGEMENT STUDIES

MARKETING

PARALEGAL STUDIES

SUPPLY CHAIN MANAGEMENT

business.humber.ca

Page 3: Jobpostings Magazine: January 2014 Vol. 16 No. 4

January 2014 | JOBpostings.ca

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THE FRONT PAGEStable oF contents

THe FrONT PAGeS05 CruNCHIN’ NumBerS The automotive industry opens up opportunity for many different jobs in Canada.

06 STArTuP Samantha Chan, founder of Paintlounge, tells us what it’s like to start a new and innovative busi-ness and what it’s like to expand.

08 SuCCeSS STOrIeS Erika Easton, financial services representative with Farm Credit Canada, talks time manage-ment and career advancement.

CAreer rePOrTS10 AuTOmOTIVe OCCuPATIONS There are over one billion automobiles on the planet. We take a look at automotive engineering and careers at car dealerships to give you an inside look at one of the world’s largest industries.

12 eNGINeerING yOur FuTure The field of engineering is changing rapidly. Find out how 3D printing is altering all forms of engineering and what new opportunities are available abroad.

14 POwer uP! Fascinated with electricity? A career in energy could be right for you. We explore energy co-op programs and the many jobs that go into creating energy transformers across the country.

SPeCIAL rePOrT17 AGrICuLTure CuLTure This ain’t your grandpa’s farm anymore. We find out what it means to be in “agribusiness,” how paper manufacturing is helping farms, and what is means to farm sustainably.

FeATureS22 ArT VerSuS deSIGN Think you need pencils, a canvas, or some clay to be an artist? Think again. Web designers are mak-ing their own forms of art all over the web, with stunning websites drawing in visitors.

eduCATION25 THe rOAd TO A BeTTer CAreer We look at automotive business programs to help drive your future in the right direction.

26 CAreerS ON-CAmerA Film and TV offer excitement, entertainment, and employment benefits like no other industry. We look at programs to get you to the blue screen and beyond.

THe BACK PAGeS31 THe SALAry rePOrT This month, we examine wage growth and decline for all farm operators.

32 wHAT IS LINKedIN? Despite being one of the largest social media sites, many young professionals still don’t know about LinkedIn. Our HR expert tells us why a LinkedIn profile is now a necessity in your job search.

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JOBpostings.ca | January 2014

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THE FRONT PAGES aD inDeX

INdeX

published by passion inc. 25 imperial street, suite 100 toronto, on m5p 1b9

jobpostings.ca 1-877-900-5627 ext. 221

Jobpostings magazine is published eight times in the school year. copies of jobpostings are distributed to over 105 universities and colleges across canada. contents of this publication are protected by copyright and may not be reprinted in whole or part without permission of the publishers.

“all of us, every single year, we’re a differ-ent person. i don’t think we’re the same person all our lives.” — steven spielberg

PuBLISHer nathan laurie [email protected]

ASSOCIATe PuBLISHer mark laurie [email protected]

COmmuNICATIONS ANd PrOJeCT mANAGer DaViD tal [email protected] @DavidtalWrites

edITOr James michael mcDonalD [email protected] @mcjamdonald

ArT dIreCTOr anthony capano [email protected]

STAFF wrITer megan santos [email protected] @megnifisantos

deVeLOPer mishraz ahmaD bhounr [email protected]

CONTrIBuTOrS nailah king, heidi murphy

SeNIOr NATIONAL ACCOuNT mANAGer mary VanDerpas

NATIONAL ACCOuNT mANAGer mirelle shimonoV

eduCATION ACCOuNT mANAGer shannon tracey

COmmuNICATIONS COOrdINATOr Jamie bertolini

photos from istockphoto.com are used throughout this issue; individual artists have been credited.

mASTHeAd

CONTACT

wHOSHIrING02 nav canada

03 target

04 g&k services

09 college pro

21 bayer crop sciences

30 Department of national Defence

OBC the home Depot

SCHOOLINdeXIFC humber, the business school, undergrad

16 university of guelph

24 georgian college, automotive business school

28 Queen’s university

28 american university of the caribbean

28 uc berkeley master of engineering

28 sheridan college

28 university of lethbridge

28 Vancouver island university

28 Dalhousie university

28 ross university, school of medicine

28 conestoga college

28 brock university

GeNerALAdS29 canadian youth business Foundation

30 insurance institute of canada

IBC rogers Wireless

Learn more and take charge at www.takecharge.navcanada.ca

Up for a challenge?

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Air traffic controllers combine quick thinking and foresight to keep aircraft at a safe distance as they take off and land at the country’s busiest airports and during the enroute portion of a flight. They do their job from airport control towers and area control centres across the country.

We’re looking for individuals who have good judgement, great information processing skills and who have an interest in aviation. We offer exciting careers with great pay, great benefits and a great future.

No experience is necessary - we offer complete training.

Page 5: Jobpostings Magazine: January 2014 Vol. 16 No. 4

© 2012 Target Brands, Inc. Target and the Bullseye Design are registered trade-marks of Target Brands, Inc.

Join our team. Expect the best.

target.ca/careers

There’s lots of excitement in storefor you as Executive Team Leader.We’re getting our Store Leadership team in place and are seeking ambitious people

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JOBpostings.ca | January 2014

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THE FRONT PAGES eDitor’s note

It’s January again which means snow, new classes, New Year’s resolutions, and chances to start anew. I’m sure a lot of that will be finished and melted away by spring, but for now it’s time to embrace change.

Taking on new initiatives is good for the body and mind, no matter when it hap-pens. What’s important is that you take on new projects, look for new career paths, and enrol in new classes that you’re inter-ested in. Don’t jump into new endeavors just because it’s January 1st, unless you want to become a failed resolution story.

It’s also a good time to reassess and look internally. Not happy with your classes? Switch your minor. Boss driving you nuts? Have a chat and look at other positions, or check job boards for new opportunities. Having trouble with the job hunt? Check

New yeAr, New BeGINNINGS

our site for advice and go to a career counsellor to have your resumé examined. Attracted to your coworker? Well... you might be on your own on that one.

In any case, take some time for you and start the year off right. Once spring hits and the year is in full-swing, you’ll thank yourself for taking a moment to find out what you really want.

Happy reading!

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Page 7: Jobpostings Magazine: January 2014 Vol. 16 No. 4

CruNCHIN’ NumBerSthe automotive industry opens up opportunity for many different jobs in canada from administration to engineering to

mechanics. We’ve compiled must-know stats on the auto sector to help drive your career in the right direction.

Words Megan Santos // Illustrations Anthony Capano

THE FRONT PAGEScrunchin’ numbers

sources: statcan.gc.ca, tD.com, gnb.ca, eae.alberta.ca

22%

ALMOST 15.4 MILLIONVEHICLES WERE PRODUCEDIN NORTH AMERICA IN 2012.

VEHICLES PRODUCED IN CANADA IN THE YEAR 2011

3,894 HEAVY LOAD TRUCKS 509,813 CARS 517,504 TRUCKS

TRAILER BODYMANUFACTURERS

$750

AUTOMOTIVEENGINEERS$1,400

VEHICLEMANUFACTURERS

$1,200

VEHICLE PARTSMANUFACTURERS

$850

THE AVERAGE WEEKLY EARNINGS FOR CAREERS IN THE MOTOR VEHICLE INDUSTRY

LABOUR PRODUCTIVITY IN THE CANADIAN AUTOMOTIVE

INDUSTRY INCREASED FROM 2009–2012.

PERCENTAGE OF THE LABOUR FORCE IN AUTOMOTIVE PARTS

WOMEN 28 PER CENT

MEN 72 PER CENT

24,190 IN PRODUCTION 4,676 IN ADMINISTRATION

EMPLOYEES IN THE MOTOR VEHICLE INDUSTRYTHE CANADIAN AUTOMOTIVE

INDUSTRY EMPLOYS

OVER HALF A MILLION

PEOPLE ACROSS THE COUNTRY.

January 2014 | JOBpostings.ca

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Entrepreneurship is in Samantha Chan’s blood. Both her grandparents were self-starters in printing, packaging, and clothing, leaving sparks of innovation brewing in Samantha.

She started in the arts, embracing her creative side. “I did water colouring when I was a kid,” she says. “I started when I was two or three years old and I took private lessons until I was 15 or 16 and I also did it in high school as well.” From there, Samantha enrolled in engineering in university, showing she wasn’t just an artist, and that she could use both sides of her brain.

After graduation, she did investment banking in Asia. Little did

she know that that’s where she would find her combined pas-sion and inspiration for her future.

“In Asia, that’s where I found studios where I could go and just paint,” she says. “I found that it was such a creative, fun way to just relax and express yourself in a way that you can’t really do when you’re working long hours; it was a really great way to just relieve stress.”

When she brought her idea home, she started tailoring it to Canadian customs. “I wanted to make the concept a little more casual and social. Coffee and tea really bonds people so that’s

SPLATTerS OF SuCCeSSsamantha chan paints her own picture with paintlounge.

startupTHE FRONT PAGES

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January 2014 | JOBpostings.ca

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why it’s not just an art studio but it kind of merges two concepts together. You can have your coffee or your tea while you paint.”

And just like that, the concept for Paintlounge was born. Through help from the Markham Small Business Centre and the Canadian Youth Business Foundation, Samantha was able to see her idea come to fruition. Her first location opened in Markham, Ontario in 2010, with a second location in down-town Toronto in 2013.

Initially, Samantha’s greatest challenge was getting her unique business noticed. “Because it’s a new concept and we’re in Markham, it was a popular area and you had to drive in to see us, so in the beginning not a lot of people knew about us so it was tough just getting the word out. We didn’t have too much money to spend on advertising, so we had to think of creative ways to get the word out,” which include social media, special events, Google ads, print ads, signs in supermarkets, and website listings.

Now that there are two studios and Paintlounge is more well-known in the community, Samantha’s encountering new ob-stacles. “I think the most challenging part is marketing and balancing your budget because you don’t want to spend too much money,” she says. “You can’t just open and wait for the people to come; you have to continuously market yourself all the time.”

Samantha attributes her success to her unique idea and vision, as well as the rapid spread of information on social media. Most of all, she recommends all entrepreneurs to stick to what they know and never give up.

“You need to start with a passion and once that’s set, don’t give up. You will face really good days and really bad days. You will get over the bad days. You just have to keep focused on your end goal and keep it up.”

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success storiesTHE FRONT PAGES

SuCCeSS STOrIeSWondering how to get to the top? read on to find out how this young

professional is succeeding in the business world.

Where did you go to school? What program did you attend?

I attended the University of Regina, en-rolled in the Paul J Hill School of Business where I obtained my business degree with a major in accounting. I also was able to complete a certificate in economics as well.

What drew you to your current field?

I really enjoy working with numbers and analyzing financials which is what drew me to a lending role. I chose to be an ag-riculture lender as I have passion and love for the agriculture industry.

How did you find your position?

I found this position while looking for jobs online that were in agriculture and still al-lowed me to crunch numbers. I also at-tended a meet and greet at the university that Farm Credit Canada (FCC) was host-ing where I met my manager.

Tell us about your responsibilities.During a typical workday, I am responsi-ble for being able to answer phone calls to our centre—typically we take from 8–10 a day. These calls involve customers want-ing a new loan, information on their cur-rent loans, retailers wanting information and people wanting general information about FCC and their services. I would also typically receive at least two new loan applications to complete during the day.

What is the most challenging aspect of your position?Time management is the most challeng-ing. During the spring, we’re very busy, as most farmers are buying equipment for the new growing season. During that time, we can take up to 20 calls a day which can be hard to manage as there are a large number of loans that need to be done in a short period of time. We are very cus-tomer-minded so I want to get everything

done I can for the customer in the time-frame they require which can often mean long hours to get everything done.

What is the most rewarding part of your job?Telling customers that we can finance the piece of equipment or land they are pur-chasing.

What skills have you learned through your work experience?To be organized. During the busy sea-son at the customer service centre, it is important to know what is on your desk and what needs to be done first so you can meet the expectations of the customer.

What do you think it takes to be suc-cessful in this career?Ambition, work ethic, and passion to pro-vide great customer service.

Is there one accomplishment you are most proud of to date?Having reached ten perfect scores on FCC’s customer experience survey in the past year. Surveys go out to each customer after you complete a loan for them and I was one of the first to reach that milestone.

What are your career aspirations?To become a relationship manager in one of FCC’s field offices. I also want to move back to the family farm and take a bigger role in the day-to-day operations.

What advice do you have for stu-dents looking to land their first job?Attend events put on by employers that interest you, look for jobs online, and be proactive about searching them out. You may not land your dream job right away but you might land one that will lead you to your dream!

erIKA eASTONcompany: Farm credit canada

position: Financial services representative

employeD: three years

Degree: bachelor of business

Page 11: Jobpostings Magazine: January 2014 Vol. 16 No. 4

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Page 12: Jobpostings Magazine: January 2014 Vol. 16 No. 4

JOBpostings.ca | January 2014

CAREER REPORT automotiVe

We’re all familiar with the large lots, packed side-by-side with cars, the white building not far behind with floor-to-ceiling win-dows and small offices lined up in its interior. The number of vehicles might outnumber its employees but the career opportu-nities housed in car dealerships are far from few and only con-tinue to grow.

The opporTunITIeS

What keeps car dealerships operating is more than just sales and service. Though the largest bulk of employees are salespeople and technicians, there are also other opportunities that are often overlooked. “It starts at the grassroots level. When you think of the grassroots jobs, the dealership has to essentially have people that make things happen everyday,” says Michael Colleran, vice-president of sales operations at Nissan Canada. “So you have lot people, administrative assistants, [and] car detailers.”

Salespeople and technicians are the next level up and, according to Colleran, “that’s your core entry-level and professional level jobs. Both of those jobs take a great deal of education and quali-fication.” Moving up in the industry as a salesperson or tech-nician potentially means management and even general man-agement opportunities. Dealerships are also starting to acquire

STeerING yOur OwN CAreerVarious roles in automotive dealerships means opportunity, growth, and passion for car lovers.

corporate-level positions within the company. “You’re seeing a trend throughout the auto industry where corporate concerns are buying stores or larger dealers are buying a number of stores, so they need a corporate management level group to handle all those stores,” says Colleran.

The SkIllSHaving skills in mechanics, knowledge of cars, and incorporat-ing different sales techniques with each sale are crucial to getting the job done everyday, but there are many more qualities that fit the description of a dealership employee. Car dealerships thrive on excellent customer service. “We provide superior service by making it as convenient as possible for all customers whether it’s purchasing or servicing a vehicle,” says RJ Cites, fixed operations director at Hendrick Honda Woodbridge. “We provide excellent communication and earn our customers’ business through trust, respect, and becoming a partner throughout their ownership.”

A good salesperson is not only a good talker, but also must be a good listener. And ultimately, selling a car is where the operations all starts. “When a dealership engages with the customer, that’s the first thing they want to do is get the customer interested in not only getting them into the right vehicle, but also getting them interested in the dealerships brand as well,” says Colleran. “You

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photo © chinaFace

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January 2014 | JOBpostings.ca

Whether it’s a car, bus, motorcycle, or truck, every vehicle requires a group of engineering gurus to intricately design, as-semble, and test before they hit the roads.

Engineering is a broad industry; some choose chemical engineering as a profes-sion, while others choose civil, mechani-cal, or electrical. But for car buffs, they’ll touch upon branches of many types of engineering as an automotive engineer.

“There are opportunities in everything from mechanical to thermal to software en-gineering in the automotive world,” says Michael Ihns, owner and president of Improved Racing Products LLC. When in the process of hir-ing engineers, Ihns says that he looks for ind iv idua l s with special-ized skills. “My advice for maximizing your success and earning potential is to focus on a spe-cialty and a skill set that makes you unique among other engineers.”

According to Ihns, breaking into the in-dustry can pose as a challenge for new grads, but he encourages young people to be persistent. “Try to show that you have knowledge and skills that are useful to the employer, be it through a research project, thesis, or even a hobby,” he says.

One way to ease into the auto industry is to take your bachelor’s or master’s in au-tomotive engineering. The University of Ontario Institute of Technology (UOIT) offers both undergraduate- and graduate-level automotive engineering programs and is also one of the only automotive en-gineering programs in the country.

“Students are learning everything starting from the components, design, dynamics,

TAKe eNGINeerING FOr A SPINWhat does it take to become an automotive engineer?

control, stability, and also testing,” says Dr. Moustafa El-Gindy, an associate profes-sor of automotive engineering at UOIT. “We have a facility here: the Automotive Centre of Excellence, in cooperation with General Motors.”

Dr. El-Gindy encourages students to main-tain a high GPA to further their success when scouting for jobs. “To get into the in-dustry, they need to be good students here first,” he says. “Usually the automotive companies like to hire students with a GPA over 3.0.” He also suggests that students

consider going into graduate school for automotive en-

gineering to further in-crease their chances

of finding jobs and even higher-paying salaries; master’s grads would likely be well above the average salary of $66,271.

Aside from the acquired knowl-

edge through aca-demics, Ihns says it’s

beneficial for automo-tive engineers to be flexible

and able to fulfil multiple roles. “Skills not often found in engineers such as excellent writing skills and great peo-ple skills will give you an edge,” he says. “These skills allow an engineer to double as a product design engineer and a tech-nical sales engineer, talking to customers and attending trade shows.”

Ultimately, those who choose a career in automotive engineering have an inter-est and breadth of knowledge in cars. “When hiring employees, one of the pri-mary things we look for in candidates is a passion for cars,” says Ihns. “We have found these kinds of candidates have a much better inherent understanding of our products, what we are trying to ac-complish, and fit in very well with our company culture.”

have to find that right person that’s a really good listener, that’s compassion-ate, and could understand where a customer is coming from.”

On the service side of all dealerships, Colleran says technicians almost al-ways get into the business because of their passion for cars, “so they already have that initial knowledge of cars and they want to take it to the next level. We also look for someone who can work hard and fast because in the technician side of the business, speed is essential because of the way war-ranty is paid out and the labour costs.”

For Cites, the ideal people for car deal-erships are those with good attitudes. “Sales staff and mechanics should be positive and have strong communica-tion skills with high morals and ethics.”

The auto industry is booming and more jobs are being created within car dealerships. “There are some ex-tremely high-paying jobs in the au-tomotive business,” says Colleran. “Good salespeople can make a really good living and good technicians can make a really good living.”

When hiring employees, one oF the primary

things We look For in canDiDates is a

PASSION FOr CArS.

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JOBpostings.ca | January 2014

CAREER REPORT engineering

Imagine having the ability to create func-tional, quality products like hand tools, kitchen utensils, and even jewelry in the comfort of your own home. Believe it or not, this technology does exist and is ac-cessible to anyone who is tech-forward enough to know the latest developments in the 3D printing revolution. 3D print-ing is the process of turning a digital im-age into a three-dimensional object by laying down successive layers of mate-rial through a printing machine. While the functionality of objects created in at-home 3D printers have yet to be fully developed, the engineering industry has experienced breakthrough advancements in prototyping since it was first invented in the 1980s.

TIMe SavIngIt’s difficult to argue against the fact that 3D printers play a crucial role in the ad-vancements of the engineering world. Time effectiveness is the key asset of 3D printing in the engineering industry. “It’s much faster to do it with 3D printing,” says Tharwat Fouad, president of An-ubis 3D, a Mississauga-based 3D print-ing company, “because now I don’t have to fine tune my design to the nitty-gritty before I start producing a mold or sending it to an elaborate manufacturing process.”

The speedy printing process allows for more time to dedicate to iterations. “Ear-lier on in the stage when [engineers] first get their idea, they can prototype it and if it doesn’t work we can iterate it and try it again,” says Mark Barfoot, managing di-rector of Hyphen Services, a prototyping and testing facility in Kitchener, Ontario.

“It saves a lot of time and it makes the

THe 3d PrINTING reVOLuTIONreshaping the world of engineering.

number of iterations to get to a fine-tuned and optimized product much faster,” Fouad adds.

funcTIonal producTS

Since the invention of 3D printing, en-gineers have been introduced to a wide-range of 3D printers in the market, as well as a plethora of compatible materials used for the prototypes. One of the more significant developments has been the im-provement of materials used throughout the process. Barfoot compares the 3D printing today to his experience as an engineering student in university: “From when I graduated back then and we got a StereoLithography Apparatus part, they were weaker material. You had to be re-ally careful,” he says. “They definitely made improvements in material choices. They’ve made the machines faster and a bit easier to use now, and there’s now a wider range of machines than there used to be.”

MovIng forWardWith the continuous technological tweaks and improvements, both Fouad and Bar-foot agree 3D printing will only progress from here. “3D printing was invented as a good prototyping tool,” says Fouad. “But the new and more exciting thing is be-coming the technology used in the manu-facturing process for production runs and for functional parts that are used in actual equipment.”

3D printing is growing, says Barfoot. “There’s definitely a lot of hype right now, but there’s also been a lot of new advances over the last while, especially a lot more companies getting into this 3D printing aspect of things.”

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photo © baris simsek

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January 2014 | JOBpostings.ca

eNGINeerING ABrOAdexpand your career and culture by working in another country.

You’re an engineering guru looking to break out into the world of engineering—literally. Your skills and youthful curiosity are eyeing a gig on the other side of the globe. Is this an impassable opportunity to not only bring your knowledge abroad, but also to be immersed in a new cultural experience?

To Move or noT To Move?John Francis, managing partner of Ca-nadian recruitment company Theonera, agrees with the latter. “If a young individ-ual is going to be working overseas, now’s a great time to do it because, for the most part, you’re free to do it—you’re not mar-ried, you don’t have kids,” he says.

Francis has worked with international companies looking to recruit engineers in Canada to bring abroad. “Any engineer that has gone overseas to the Middle East, Europe, Africa, Central or South Amer-ica, and anyone who’s gone and done some preliminary work—not just on the position with the company, but the envi-ronment and the country—has loved it.”

knoWledge exchangeThere are also companies like US-based JTF Automation that provide engineer-ing and technology services to its interna-tional clients. By doing this, they’re able to offer their engineering expertise to a num-ber of companies abroad, exchange ideas, and ultimately become more educated in their field on an international level.

“With so much opportunity outside your own country, thinking outside the box is thinking too small,” says James Ficarra, senior project manager and engineering manager at JTF Automation. “I believe

this is why more and more businesses are seeking help from international sources such as us.”

For Ficarra, he believes “a good engineer thinks like a good engineer” despite their location on the map. “Fortunately, the engineering principles that a good idea is comprised of are universal and logical in any language,” he says. “So despite geo-graphical, cultural, and even language dif-ferences, I have found that good engineer-ing is good engineering, no matter where you are in the world.”

MakIng More abroadThe demand for specialized skills is often sought after in any industry and, in turn, can result in a better income. Francis pos-es this example: “Let’s say you’re a piping engineer with some type of corrosion ex-pertise; you will be paid much more than just a piping engineer because you’ve got that extra skill.” Furthermore, he adds, “[if] you’ve got any specialties in any pro-fession, you’re much more marketable and companies will pay for it.”

If you don’t have a specialization (and as a new grad, you’ll likely need more work ex-perience to gain expertise), you shouldn’t worry. If companies struggle with hiring internally, they often look to hire overseas, says Francis. “They know to entice the people overseas, they need to pay more.”

If your travel senses still tingle at the thought of taking your engineering career abroad, Francis offers this advice: “Do your due diligence. It’s important that if someone is going to work overseas, it’s transferrable skills and you’re not doing something that you can’t market yourself successfully with down the road.”

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JOBpostings.ca | January 2014

CAREER REPORT energy

A TIdAL wAVe OF POSSIBILITyget your feet wet in the hydro industry with these co-op programs and opportunities.

Co-op programs in any industry are gain-ing popularity because of the amount of valuable hands-on experience students receive and also the edge they get against competition when job hunting.

In the energy industry, there are many companies that offer co-op and internship programs designed to educate and better prepare students interested in entering a career in this field. Hydroelectric power is just one sector that is interested in hiring young and experienced graduates.

According to Nancy Shaddick, communi-cations officer at Hydro One, past co-op students are often considered for future opportunities with the company.

During their co-op term, “students work alongside engineers or other professionals to assist Hydro One with projects,” she says. “The work is usually drawn upon the knowledge students gain from their specific studies. The actual tasks will vary upon the role but students will have the opportunity to do meaningful, career-related work.”

Hydro One offers two different types of training programs for students in college

or university. The co-op is only open to students enrolled in a registered co-op program through their institution. How-ever, they also offer developmental stu-dent opportunities for students interested in a summer work placement and who aren’t necessarily registered in a co-op program through their school.

Co-op programs can also be found at other provincial hydro companies such as Manitoba Hydro and BC Hydro.

Students should also be aware of other types of training opportunities offered in the energy sector. The Oxford Princeton Programme is a company that offers cor-porate training in this industry.

According to Jobert Abueva, vice presi-dent of global sales and marketing, their organization offers public training courses around the world, onsite training for cli-ents, and web-based courses available 24/7. Their courses cover a variety of en-ergy topics including oil, gas, and renew-able sources like hydro.

“Although we are focused on professionals who are already in the energy sector, there has been explosive growth in programs

and students who are interested in the energy sector,” he says. “Career prospects are very good in that sector.” And these prospects are directly related to the boom in employment in this field. With a global average wage of over $85,937 that is ex-pected to increase, it’s no wonder talented young people are flocking to the industry.

In order to gain the interest of students and recent graduates, The Oxford Princ-eton Programme is offering two scholar-ships—one for Canadians and one for Americans—that will cover all of the costs associated with the 1–5 day training course plus an all-expenses-paid trip to Calgary or Houston, the energy hubs of North America.

“What we wanted to do was kind of get involved in educating people about the energy sector and giving an opportunity for students to participate in our programs because they are highly regarded within the energy sector,” says Abueva.

Taking advantage of opportunities like these allow you to stand out as an appli-cant and give you the added bonus of real work experience and the chance to net-work with experts in your field.

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photos © Justine latour

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January 2014 | JOBpostings.ca

CONSTruCTING eNerGy GIANTSbuilding transformer stations powers cities, lights roads, and creates jobs.

It’s a project that involves large equip-ment, ample communication, and many hands. Transformer stations are the pri-mary source of electricity to an area and can be found in cities of all sizes. We know that they exist and we may have even seen the fenced-off electrical giants in our own cities, but how are they constructed and who are the minds behind the project?

Shaun Pinard, project manager for the Clare R. Copeland Transformer Station (Copeland TS) in Toronto, says that for projects of this magnitude, local distribu-tion companies like Toronto Hydro hire contractors to aid in the construction process. “Once we received approvals to move forward with this project, we were very careful in selecting our contractors and suppliers for the job,” he says. “We went through a rigorous process examin-ing all of the proposals submitted based on criteria such as budget and schedule and made our selections based on that.”

Copeland TS is currently under construc-tion in Toronto’s busy downtown core. With the rapid development of the area through the construction of new high-ris-es and tourist attractions, Copeland TS is designed to alleviate the energy load from

the five existing stations in the city. “Our contractors are going to enable us to main-tain our main goal, which is achieving in-service by the end of 2014 under budget.”

The conSTrucTIon proceSSRon Hicks, project director for Carillion, the contractor on the Copeland TS proj-ect, stresses the importance of constant correspondence between his team and the project managers at Toronto Hydro. “We have meetings twice a week and we’re in daily communication,” he says. “Commu-nication on a job like this is paramount.”

Carillion is an international corpora-tion specializing in areas including build-ing construction, facilities management, roads management, and energy services. For the transformer station, Hicks and his team have been tasked to perform the overall construction. “Toronto Hydro has purchased the transformers and switch-gear and we are responsible for lower-ing the equipment into the building and positioning, assembling, commissioning and integrating it,” says Hicks. Once the transformers are lowered and positioned, pumps are used to vacuum out air before gas insulation is installed. The Copeland

Transformer Station equipment will be gas insulated to avoid the fire hazards that can be associated with oil-type equipment.

The challengeSUndertaking such a large project can undoubtedly lead to different challenges, especially when it comes to looking for space to build a new station in busy, large cities. “I take a photo monthly from the CN Tower and we use it for logistics plan-ning as this building goes from property line to property line,” says Hicks. “The logistics when you have no lay down area and you’re working in the middle of downtown are incredible—it’s space, planning, and scheduling to the extreme.”

To account for the challenge of space lim-itations, the Copeland TS is designed to be built mostly underground. “We wanted to make sure that even though we’re de-veloping the land, when finished, the sta-tion will be virtually undetectable to the millions of visitors who pass through this area every year,” says Pinard. “If you’re developing downtown, it’s generally best practice to be integrated; your solution is more integrated to the general fabric of the actual architecture of the city rather than sticking out like a sore thumb.”

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photos © pinhole graphics

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On-Line MBA inSustainable Commercewww.uoguelph.ca/cme/mba-sustainable-commerce

MattersSustainable CommerceMattersSustainable CommerceFor more information contact PattiLago toll free at 1-888-622-2474 [email protected]

Job Postings Fuall Page Artwork_Layout 1 2013-12-05 11:14 AM Page 1

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January 2014 | JOBpostings.ca

AGrICuLTure

A LOOK AT A GrOwING INduSTrythis ain’t your grandpa’s farm anymore! the agriculture sector in canada continues to thrive not only in farming but also in business to help build a sustainable future. | meGAN SANTOS

special report

17

photos © numbeos

1 IN 8 JOBS IN CANADA ARE

IN THE AGRICULTURE

INDUSTRY.

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JOBpostings.ca | January 2014

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Agriculture is booming across the country, whether on the prai-ries of Western Canada or on the fields of Southern Ontario. However, it’s important to know that agriculture is more than just farming. The industry couldn’t survive without the businesspeo-ple who run food and fertilizer production, equipment manufac-turing, and even marketing. With agribusiness students landing two or three job offers post-graduation, agriculture undoubtedly is thriving not only in Canada, but worldwide.

agrIbuSIneSS MbaS“It’s an industry with a bright future because obviously every-body eats everyday and people will continue to eat. What’s changing is what people are eating,” says Sylvain Charlebois, associate dean of grad studies and research at the College of Management and Economics at the University of Guelph, on the current state of the agriculture industry.

The university offers a two-year part-time MBA with a special-ization in food and agribusiness management with an optional major research paper on a topical issue related to their field. “We

train them on how to deal with uncertainty, deal with the new normal in these areas,” says Charlebois. “What I mean by that is how unpredictable some of the elements are these days … and executives have to make decisions very quickly based on little or imperfect information.”

Charlebois says with the MBA, there are agribusiness opportu-nities in processing, distribution, and wholesaling, as well as the demand in the production side of nutrients, grain handling, and genetics. Additionally, he adds many students go into the service sector fields in marketing, advertising, and consulting.

“The world of agribusiness and agriculture is becoming this big global mosaic, which needs better understanding,” says Charlebois. “In order to understand, you need data and you need knowledge, and to acquire knowledge you go through our program.”

handS-on experIenceAlltech Canada is a leading company in the animal health and nutrition industry stationed in Guelph, Ontario and employs over

AGRICULTURE agribusiness & paper manuFacturing

GeTTING SCHOOLed IN AGrIBuSINeSSa closer look at the thriving business side of agriculture through education and experience.

photos © aluXum

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January 2014 | JOBpostings.ca

THe PAPer reVOLuTIONputting agricultural waste to good use through wheat-straw paper.

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200 people nationwide. Their founda-tion is based on science and, in turn, translates to improved nutritional value to food and animal feed.

In 2012, the company introduced the Alltech Career Development Program, a global competitive program, accept-ing only 20 graduates worldwide—two being Canadians—in its first cycle. The successful graduates take part in the 12-month paid mentorship program with extensive training on sustainable energy, marketing, and international business. “Our president, Dr. Lyons, is very education-driven so he’s always looking for ways to stay involved with the schools,” says Jeremy Thiel, Ca-nadian marketing manager at Alltech Canada. “Of the 20 [graduates], 19 have signed on for additional contracts.”

Alltech’s Career Development Program is designed to give graduates the oppor-tunity to work with industry profession-als in marketing, aquaculture, business and biotechnology, as well as other spe-cialists in the field of science. “We’re al-ways looking for sharp people who are interested in innovation and technology, so that’s where this program had come from,” says Thiel, “[to] give postgrads real-life experience and give them the opportunity to work for [Alltech], one of the leaders in this industry.”

With the second annual Career De-velopment Program set to commence in February, Thiel says it’s an exciting time for agriculture and agribusiness. “We focus on efficiency, profitability, and we focus on sustainability,” he says, mentioning Alltech Canada is looking to increase its dairy-focused sales force and hire young consultants. “The op-portunities are endless.”

It’s 80 per cent wheat-straw, 20 per cent recycled wood fibres, and 100 per cent brilliant idea.

Wheat-straw-based Step Forward Paper was an idea that came at random for en-vironmental entrepreneur Jeff Golfman, and a nearly 14-year process from the idea to retail stage. “At the time, I was collect-ing newspapers and selling them to paper mills and that got me thinking about all the fibres the paper mills consumed,” says Golfman, the president and co-founder of Prairie Pulp & Paper and the Step For-ward Paper endeavour. After seeing farm-ers burning their fields, he had the idea to transform those fibres into paper.

That’s when Golfman envisioned making paper out of leftover agricultural waste. After over a decade of travelling, and re-search and development, Step Forward Pa-per was finally introduced into the market in 2012. “It took us a very long time to fig-ure out how to do it in a cost-effective, eco-friendly, high-quality way,” says Golfman, “We were crisscrossing the globe trying to find research facilities and pilot-scale facili-ties and demonstration facilities.”

In 2008, Golfman reached out to paper and printing supplier Unisource in an ef-fort to market Step Forward Paper. “We worked through that process with him to the point where he actually had gone be-yond just actually producing the product,” says Andrew Gustyn, director of sustain-ability at Unisource. “He was able to pro-duce a product that was capable of being marketed and sold in the Canadian and

North American market.”

While consumers in North America become more aware and interested in wheat-straw paper, the agriculture indus-try is thriving off of this endeavour as well. “We’re already creating value-added revenues for the farmers,” says Golfman. “Hopefully that will stimulate more invest-ment into value-added agricultural rev-enue options.”

Eventually we’ll begin to see more than just agricultural-based paper on the mar-ket, says Gustyn. “You’re going to see them in a variety of things from towels and tissue to hand towels and paper tow-els,” he says. “There’s an environmental consciousness and mental conscious-ness developing amongst consumers and there’s a demand for it.”

Golfman believes their partnership with the agriculture industry is a win-win situa-tion for all parties. “It’s really a great thing because you help the farmers, you reduce the forestation, and it’s also a sustainable business,” he says. “It’s a triple bottom line; we’re helping people, we’re helping the planet, and we’re running a sustain-able business.”

Long-term, Golfman says he hopes to build a paper manufacturing company here in Canada, as Step Forward Paper is currently produced overseas. “We’re working on the increase of our product of-fering,” he says, “so we can have more op-tions available for people and as we release more and more products.”

the WorlD oF agribusiness anD

agriculture is becoming this big global mosaic,

Which neeDs better unDerstanDing.

photos © brian a. Jackson

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JOBpostings.ca | January 2014

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AGRICULTURE sustainable practices

FArmING wITH THe wOrLd IN mINdimproving the global food supply through sustainable agriculture.

In a world that’s currently populated by just over seven billion people and expected to carry up to nine billion by 2050, farmers and governments around the world are becoming more aware of the importance of sus-tainability in their agricultural practices.

Farmers in egg production pose as just one area of the agriculture industry adapting to sustainable practices. The Egg Industry Center released a study in 2013 showing that the industry lowered its environmental footprint substantially, while still experiencing an in-crease in egg production over the last 50 years. The study was conducted by a group of research-ers through a life cycle assessment.

“For the study, we were excited when we got the results be-cause … I can see the improvements since I started,” says Bob Krouse, chief ex-ecutive officer at Midwest Poul-try Services LP with 30 years in the egg farming b u s i n e s s . “Feed con-version has i m p rove d by 50 per cent and the amount of greenhouse gases that are being released in the atmo-sphere to produce a half-a-dozen eggs have gone down by 70 per cent.”

As the amount of farmland is at a standstill, Krouse says we must account for all the food we’ll need, especially with a growing population. “We need twice as much protein with the same re-sources we have today,” he says. “We’ve got to become more ef-ficient. There’s no other way to solve the equation.”

It isn’t only the farmers that are getting involved, but some post-secondary schools in Canada are also integrating programs in sustainable agriculture. “It is our perception that there are a lot

of young people that are very interested in this be-cause they’re absolutely aware of what is going on, and they’re absolutely aware that we can’t keep doing things the way we have done them,” says Kent Mullinix, di-rector of the Institute of Sustainable Food Systems at Kwantlen Polytechnic University in British Columbia.

The program, introduced in the fall of 2012, is designed to prepare students to potentially build a post-industrial agriculture and food system. “By post-industrial I mean low-input, smaller scale, regionally and locally focused,

and more fully integrated to the community and within itself,” says Mullinix.

After graduation, Mullinix says he expects his students to find

themselves in a range of professions within gov-

ernment, ministries of agriculture, and

even entrepre-neurship. “A full

range of oc-cupations, not just farm-ers,” he says. “Our degree pro-gram is ex t reme ly multidisci-plinary, so it has basic agricul ture

sciences, basic sciences, pro-

duction agricul-ture, philosophy,

ethics, political sci-ence, sustainability

studies, geography—all focused on food systems

and sustainable society.”

In efforts to control global food supply and fight world hunger, Mul-

linix says it’s feasible but certainly a current challenge. “It’s really paradoxical because in the world

there’s a billion people that are food insecure and there’s another billion people that overeat,” he says. “It needs to become less in-put and technologically intensive; it needs to be much more re-gionalized; it needs to be smaller scaled, and it needs to be about feeding people and not about profiteering.”

photos © aluXum

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Client: BAYER CROPSCIENCE Docket: BAY-3264 File Description: Job Postings Magazine Ad

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Page 24: Jobpostings Magazine: January 2014 Vol. 16 No. 4

JOBpostings.ca | January 2014

What do you think of when someone says the word art? Perhaps the painting of the Mona Lisa comes to mind, or maybe names like Leonardo da Vinci, Pablo Picasso, and Andy Warhol. While art will eternally be a part of our lives—through paintings or photographs—it also exposes us to its different streams, especially with the evolution of technology.

When we look back just 15 years ago, it wasn’t often that ev-ery household in Canada had a home computer and every per-son owned a cell phone. Today, those numbers are significantly higher with the addition of new electronic gadgets like the tablet. With that, a part of the art world has branched off along with technology. More jobs are being created in Canada within the creative field in web design and, most recently, in mobile design with the rising popularity of mobile apps. Though web designers don’t paint pictures, they create visually appealing designs online and introduce a new form of art through interaction.

deSIgn aS an arTWeb design and art share a similar trait: both require a significant amount of cre-ativity. However, painting a picture and creating a beautifully designed website also have their differences. “I absolutely do believe design is art, and I believe art comes in many forms and is around us everywhere we go,” says Simon Jones, Ottawa-based web designer at SDJ Entertainment. “I can be-come inspired for a design while travelling, having a cup of tea, or just walking my dog.” For Jones, what sets design apart from art is the usability factor. “When creating a site, you need it to be usable, but you also want it to be beautiful. Web design is really about merging the two and making it work well while keeping the customer interested in the site.”

According to Michael Smith, CEO of Raster Media, a web and mobile user experience design firm, he believes design and art are far from similar. “Design is intended to solve problems, to make our lives easier, to remove friction,” he says. “Art is interpretive, de-sign is precise.” Ultimately, designers create visually appealing and interactive websites for the end users, while “art is for the artist.”

The proceSSWeb design is much more complex than opening up a new Photo-shop document, constructing shapes, and incorporating typogra-phy. There’s a long process beforehand that requires interaction with clients, planning through wireframes, and lots of iteration.

“I usually brainstorm and come up with a few different wire-frames on a pad of paper,” says Jones. “Sometimes it takes ten to fifteen sketches before I get a layout I think will work well.”

For Smith, he says his process is dependent on what works best for his client and their customers. “Our process is highly collabora-tive and places a high priority on user experience ... To ensure the designs are in line with user expectations, we involve actual users along the way to gather feedback and make adjustments.”

deSIgn and The deSIgnerAs technology continues to evolve and more design trends are introduced, designers are exposed to a plethora of creative ca-pabilities apart from the visual aspect. Movement, spacing, and

the overall interaction of a website are crucial components that all designers must develop and perfect throughout their careers. “This makes it unique to other more passive forms of design like photography and artwork,” says Smith. “There is an added layer to interactive design where a site or mobile app may look visually stunning, but if it’s difficult to use then it has failed in its design.”

Smith also distinguishes the differences between user interface (UI) design and the user experience (UX) in his article on Techbased.co, UX is not UI. While the

UI design ultimately contributes to the UX, both are “different disciplines with different specialties,” he writes. The biggest dif-ference is UI deals with how the page appears visually, while UX is focused on the feeling the end users get after interacting with the website.

Smith compares the UI and UX of a website to the appearance and functionality of a car. “A car, for example, may look sleek and fast, and have a gorgeous paint job,” he writes, “but if that same car is uncomfortable, is sluggish, and breaks down all the time, the user’s experience is going to be sad and regretful.”

It’s one thing to have to change as design evolves, but it’s also the willingness and interest to transition into new design trends that makes a good web designer. “To be a web designer, you of course need to have a good sense of design and understand de-sign principles while also always being willing to try new ideas and concepts,” says Jones. “I believe you need to be passionate, creative, and most importantly motivated to continue learning and adapting with the industry, as it is ever-changing.”

i can become inspireD For a Design While

traVelling, haVing a cup oF tea, or Just

Walking my Dog.

THe ArTISTIC INTerACTIONS OF weB deSIGNthe art of taking design from the canvas to an interface.

Words Megan Santos // Illustrations Anthony Capano

FEATURE Web art

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Smith adds that attention to detail is the big-gest trait designers should have. “Great design-ers have an intense focus on the minute details of their work and in life in general,” he says. “They see the details most do not.”

Looking towards the future, the demand for web designers will only be on the rise, espe-cially with the advances in mobile applica-tions. “People have internet at their fingertips all the time; we are checking our phones and tablets while watching TV, on the bus to work, and before going to bed,” says Jones. “More and more people are wanting set up their own websites, whether it’s to share stories with fam-ily and friends or start an online business.”

Jones says it’s important for young designers to know that Photoshop and other creative pro-grams don’t create anything. “They are just tools to help you get the job done. It’s up to the individual to create the design and come up with the look and feel of the site with the clients’ requirements in mind.”

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ARE YOU DRIVEN?

Study for your Automotive Business Diploma and Degree at the Automotive Business School of Canada.

POWERED BY:

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Turn your passion for cars into a great career.

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January 2014 | JOBpostings.ca

EDUCATIONautomotiVe

Would everyone with a business degree please stand up?

As the second-most popular program in Canada offered to col-lege and university students, it comes as no surprise that we can all likely name a few friends that call themselves business gradu-ates. Business students can specialize in any sector, from account-ing to marketing to global management, but what if you had a passion to work for one industry in particular?

If you were that child who spent your days playing with Hot Wheels and model cars, a program in automotive business is for you. “If they like cars and have a bit of a fascination with the in-dustry, it’s a bit of a no-brainer for a lot of those students because you’re learning transferrable skills that you could apply to any industry, but with a real focus and that engages students,” says Jennifer Sheremeto, marketing specialist at Georgian College’s Automotive Business School of Canada.

Two of the most important skills that Sheremeto believes stu-dents should have are the ability to be both flexible and adapt-able. “The industry changes a lot, so someone who is focused on relationship-building and working with customers is important,” she says. “Multitasking is very big and a lot of the soft skills that employers come to us and say they really need is that collabora-tion and team building.”

At Georgian College, students have the option of working to-wards either a diploma or degree in automotive business, in ad-dition to a paid co-op opportunity. “It’s a competitive process, so what happens is we provide the students with the tools they need to get a co-op,” says June Martin, cooperative education

THe rOAd TO A BeTTer CAreerstudying business with an automotive twist.

consultant of employer development at the Automotive Business School. “So my job is to bring in those employers.”

Students receive exposure to the industry, from an entry-level po-sition to management. Entry-level jobs can include working as a car lot manager to marketing at a dealership, says Martin. “At the corporate level, you’ll see positions like public relations assistant, fleet assistant, sales assistant, product planning, marketing, so it’s kind of all over the map.”

An education in automotive business doesn’t only benefit the stu-dents, but the employers as well. “If the employer is happy, the students are happy; why wouldn’t they hire them?” says Shere-meto. “It has opened a lot of doors for our grads in the higher level and corporate world.” She describes the student-employer relation as a win-win: “the industry supports the program and they ultimately win because they’re reaping the benefits of the grads who are passionate, knowledgeable, and really interested.”

For Martin, she believes the college’s co-op program sets them apart from others. “We’ve had students come in with university degrees that are brilliant and they know how to think and how to research, but they don’t have any real world experience,” she says. “Co-op at any level, at whatever college or university, is a huge plus.”

And whether it is striving towards a diploma or degree in busi-ness, Martin says having the automotive focus brings students to-gether. “They come in with this hook called automotive, it really bonds them together and makes them more successful.”

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photos © brian a. Jackson

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JOBpostings.ca | January 2014

EDUCATION Film anD teleVision

Your dream is to become the next fresh face in television, or maybe you picture yourself behind-the-scenes as Hollywood’s top director. It sounds like an exciting field, but film and television has been a tough industry

to break into for many graduates. Hence why film and TV programs popped up across the country.

BreAKING INTO THe FILm ANd TeLeVISION INduSTrygrad school may be the secret to making it in this competitive industry.

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“It had a very specific mandate,” says Jean Desormeaux, speaking of Sheri-dan College’s Advanced TV and Film program. “Industry came to Sheridan and said ‘you’ve got great graduates but none of them really understand how to engage and integrate into the industry and you need a program to do that.’”

As a professor and program coordinator for the college’s Advanced TV and Film program, Desormeaux says postgrad students have the opportunity to acquire more knowledge and hands-on experi-ence in the industry.

“Everything we do is premised on indus-try practices,” he says. “Once we get into

the applied process, the producers run the show, the directors direct the show, and everyone does whatever they do in their own specific roles to complete a task within a specified timeline.”

Breaking into the media industry after graduation wasn’t as tricky for Kristen McGregor. “I graduated in 2006 from Ryerson and I started working in chil-dren’s media immediately after in chil-dren’s television and web media,” says McGregor, producer at Sinking Ship En-tertainment. As a graduate from Ryer-son’s Bachelor of Arts, Radio and Televi-sion, McGregor soon found herself with the desire to gain more knowledge in her field. “I started to move up the job lad-der and suddenly I’m in positions work-ing for educational children’s media and making decisions about it, and I’m like ‘I don’t really understand how kids learn,’” she recalls.

McGregor says she dedicated two more years to her academics, taking her mas-ter’s in cognitive development in children at Columbia University. “I think hav-ing the cognitive development master’s helped because it gives me the confidence when I’m making decisions, that I’m making them in an informed manner,” she says. “I want that knowledge that gives me the power to do that.”

While McGregor continues to master her craft in children’s media, Desormeaux says students must “quickly learn wheth-er they have the aptitude and the char-acter to work in this incredibly competi-tive industry.” Drive is also an important trait, he adds. “One of the things I really like is the volunteerism and the connec-tivity with groups outside the controlled environment … I think that’s terribly im-portant for both filmmakers and artists.”

McGregor shows through her media ca-reer, and Desormeaux through his teach-ings in television and film, the truth to the saying the more education, the better. “We try to train them to educate them-selves,” says Desormeaux. “We put them in situations where they must meet people in the industry, so they begin to speak the talk and communicate with people who are working filmmakers. They develop a confidence and we’ve had success with this approach.”

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photos © steeX

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JOBpostings.ca | January 2014

EDUCATION Directory

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Conestoga College, located in Waterloo region, is Ontario’s fastest growing college and a leader in polytechnic education. Our career-focused programs – from ap-prenticeships to diplomas, degrees to graduate certificates, continuing education and part-time studies – all reflect Ontario’s changing job market and will help you build the skills and knowledge that today’s employers are seeking.

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Page 31: Jobpostings Magazine: January 2014 Vol. 16 No. 4

Seventeen years ago, the Canadian Youth Business Foundation (CYBF) opened its doors to young business-hopefuls across the country. Through their unique program which offers mentor-ship, financing, and resources, CYBF has introduced over 5,600 new entrepreneurs to the market and has created over 23,000 new jobs.

As an entrepreneur, starting a business at any age can be daunt-ing. With the opportunity for mentorship at CYBF, young en-trepreneurs have the chance to connect with mentors to help guide them through the planning, decision-making, and execu-tion of their businesses. “Having a mentor really grounds you and [teaches] you how to deal with challenges,” says Edita Kara, owner and president of Kaffeehaus Inc., when speaking of the CYBF mentorship. “There were a lot of times where I struggled, didn’t know what to do, and asked for an opinion.”

Kaffeehaus is a distributor of gourmet baked goods made both locally in their Toronto-based factory and also imported from cit-ies in Europe. “My mentor would always tell me the right deci-sion or guide me into different perspectives that I wouldn’t have thought of myself perhaps at that moment,” she says. “He’s re-ally been guiding me through every step of the way and I’m re-ally grateful for that.”

At CYBF, mentoring doesn’t only mean lending knowledge and expertise to young entrepreneurs, but it is also a valuable learning experience. Linda Morana, CYBF’s mentor-in-residence, works closely with other mentors to maximize their mentoring relation-

LeArNING THe BuSINeSS rOPeSFostering young entrepreneurs through mentorship at the canadian youth business Foundation.

ships. “We really have all the same drive and motivation, which is to help entrepreneurs grow professionally and personally, and get their business off and running,” she says. “If CYBF can contrib-ute to the success of mentoring relationships across Canada, we can collectively help more entrepreneurs be successful.”

Morana also provides support and training to other CYBF mentors through workshops, crash courses, and discussions like SAGE Mentor Think Tanks. “I’m actually just coming back from one in Calgary and these workshops are opportunities for men-tors to get together, share some of their common entrepreneurial mentoring challenges, and then also identify some best practices that they can take away from each other,” she says.

After working with CYBF for over two years now, Morana de-scribes what motivates her as a mentor: “I absolutely love witness-ing and learning from the process of development and growth.”

Aside from mentorship, Kara says she sees the overall value in the program as her time at CYBF has helped to push Kaffee-haus’s products to high-end shops like Pusateri’s Fine Foods and Marché. “They’re not just a financing institution where they give you the money and you’re own your own,” she says. “They’re there for you the whole time ... [and] always there to give me advice and updating me on what’s going on in the market.”

As Kaffeehaus quickly gains popularity amongst gourmet food restaurants and cafés, Kara shares what the future has in store for her: “I’ve realized working with all these different clients is that I need my own storefront, so that’s my next plan.”

sponsoreD by canaDian youth business FounDation January 2014 | JOBpostings.ca

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Page 32: Jobpostings Magazine: January 2014 Vol. 16 No. 4

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Page 33: Jobpostings Magazine: January 2014 Vol. 16 No. 4

salary report

Farming isn’t immediately on every young person’s radar as a career path. Working with animals, long days, and rural living deter some from even considering the farm life.

But the trends show that that may be changing.

In the 2011 Canadian Census of Agriculture, the average age of farm operators jumped from 49.9 to 54 per cent in one decade. Only 8.2 per cent of operators are under 35, making it one of the indus-tries with the highest average age, on the verge of a labour shortage.

As we’re traversing a career crisis in many fields—from teaching to arts to law—young people across the country are assessing a different

SALAry rePOrTevery farm doesn’t bring in the same crop.

sort of lifestyle. Examples like Brett Sheffield of NextGen Farms are paving the way for young entrepreneurs to play by their own rules. Children of farmers especially are deciding to stay in the family busi-ness rather than gallivanting to dreams of an urban lifestyle.

And the salaries are nothing to shake a husk at. The average Sas-katchewan farm operator income in 2011 was $93,562, up 17 per cent from $80,272 the year before. Nationwide, farm operators jumped 15 per cent to $84,126. With the average Canadian salary at $46,000 per year in 2011, the noise of tractors and cows should start sounding pretty good. | James Michael Mcdonald

200K

180K

160K

140K

120K

100K

80K

60K

40K

20K

SASKATCHEWAN FARM OPERATOR ANNUAL INCOME BY FARM TYPEBEEF CATTLE

DAIRY CATTLE AND MILK

GREENHOUSE, NURSERY

HOG AND PIG

OILSEED AND GRAIN

OTHER ANIMAL

OTHER CROP

POULTRY AND EGG

AVERAGE

2010 2011 2010 2011 2010 2011 2009 2010 2010 2011 2010 2011 2010 2011 2009 2011 2010 2011

240K

220K

NOW

THEN

31

January 2014 | JOBpostings.ca

THE BACK PAGES

Page 34: Jobpostings Magazine: January 2014 Vol. 16 No. 4

JOBpostings.ca | January 2014

32

THE BACK PAGES

LinkedIn is the hottest thing in recruit-ment. Online social media presence and talent branding are the latest buzzwords for recruiters, meaning job seekers need to capitalize on the shift to online and social recruitment. Even if you aren’t on the hunt, it’s important to establish a pro-fessional social brand. It doesn’t happen overnight and you never know when you may be looking again or when an oppor-tunity may find you.

First thing’s first: you need to create an awesome profile. Ensure all sections are filled out in their entirety. That may seem easy to do but you need to be able to use your profile to catch the attention of re-cruiters. Drop the bullet points and write full sentences when describing your job history. If you have them, add in work samples and links to projects or presen-tations you have created for each job. LinkedIn allows that functionality and you should make use of it; demonstrating you have actually done what you say you’ve done is powerful.

Your profile summary is your opportunity to give your resumé some personality. No one wants to hire a robot so make it sound

HOw TO uSe LINKedIN TO LANd THe JOBa profile on this ever-expanding social site is now more important than ever.

like you! Talk a little about your job his-tory, education, and experience and make sure to add in something about your inter-ests and hobbies. It allows people to con-nect with you on a personal level.

Not only do you need to develop a great profile but you should check in with the site regularly and become a content gen-erator of articles, videos, and websites that are in your industry or job. This is how you begin to develop your personal brand. You can post links to content you have come across or share things other people have posted. If you’re on the outside of an industry looking in, this is the perfect way to show your genuine interest.

The best place to find channels, influenc-ers, and publishers that post republishable content is LinkedIn Pulse. This section of LinkedIn provides various posts and con-tent that are relevant to you based on your profile. Take a look in this section and find some influencers or channels that are rel-evant to your personal brand and follow them.

In addition to generating content for oth-ers to read, you should be an active mem-

ber of the site: write recommendations and endorse skills for people you’ve worked, volunteered, or gone to school with. If you write recommendations and endorse oth-ers, they’re more likely to return the favor, if you deserve them, of course!

All of this becomes especially important if you’re job hunting. Researching oppor-tunities with companies you’re interested in is instantly simpler by following them on LinkedIn. You can comment on their content and also see the latest job postings. Groups for your industry are also a great tool to connect with like-minded individu-als that could turn into leads when you’re job hunting.

Social media will never replace face-to-face connections, so networking in person is still important. However, a great way to follow up meeting with someone is con-necting with them on LinkedIn to contin-ue to facilitate the relationship. As a work-ing professional, keeping an up-to-date LinkedIn profile is now as important as a business card or perfected resumé. You’re creating not only an online professional brand but are also allowing recruiters to find you and hire you. | heidi Murphy

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Page 35: Jobpostings Magazine: January 2014 Vol. 16 No. 4

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Page 36: Jobpostings Magazine: January 2014 Vol. 16 No. 4

I’ve got the energy to help people.And the power to make a difference.

– Anna, Home Depot Associate

Because working here is about more than helping customers choose the right product. It’s about making a difference in their lives and their homes. We call it “unleashing your inner orange” and it’s my ability to tap into my inner potential to help customers create a space worth calling home.

Working at The Home Depot gives me the training and support I need to help customers plan projects from beginning to end. I take pride in knowing about all of the products and services we offer—and exactly how to suggest them to bring home improvement ideas to life.

That’s the power of The Home Depot.

We are committed to diversity as an equal opportunity employer.

Learn how tapping into your inner potential has the ability to help yourself and others. Apply online at homedepot.ca/9174 and discover how you can unleash your inner orange!

We are committed to diversity as an equal opportunity employer.