job satisfaction of brac employee.docx
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Job Satisfaction of BRAC Employee
Job satisfaction is a term, which refers to an individuals general attitude toward his or her
job. A person with a high level of job satisfaction holds positive attitudes towards the job,
while a person who is dissatisfied with his or her job holds negative attitudes about the job.
When people speak of employee attitudes, more often than not they mean job satisfaction.
So, in value of job satisfaction Organization is a very vital place for an employee, where he
or she can shows their performance. Besides, the performances of every employee also
depend on the performance of their respective organization. In our report, we are going to
highlight the job satisfaction of BRAC employees, as one of the leading NGO in
Bangladesh. For preparing this report, we have used sample questionnaire and visited the
BRAC head office. Our target group was the executives of BRAC. So, after finishing the
survey form BRAC, we have found some information about the job satisfactions of BRAC
employees. For measuring their job satisfaction, we have given value to some psychological
factors. Such as- unity, loyalty, nature of the work, supervision, present pay, promotion
opportunities and relations with co-owners. These factors are correlated on a standardized
scale .We have found that, the employees of this organization (BRAC) have confidence to
one another. Besides, they always greeting the satisfactory order of the organizations .It
show the loyalty of the employees towards their organization. Although, the comments of
all employees can not same within an organization but most comments become same, if
most of the employees are pleased about their job along with their organization. Nature of
the work is also a vital part for an employee. Environment of an office always influence the
working mentality on an officer. In BARC the nature of work is always positive. Thats why
BRACs environment is always in the favor of their employees. Also, BRAC has providing
their planning, motivating functions appropriately. We have analyzed all the points, after
this result .And we have established that most of the employees are satisfied to their
respective organization. Because, all the time BRAC is providing some sorts of facilities for
its employees. Like, transportation facilities, sufficient salary, and freedom of saying are
shown in this organization. Thats why the employees of BRAC are seems to be appreciated
to their individual job. Also, they are always running in this organization as their personal
residence. They always try to communicate with their senior officers and respect also. The
employees of BRAC are very much cautious about the public association. And they show
their full respect to the public and try to help them. The main thing is about their job
satisfaction .From the findings, now we can utter that, the employees of BRAC are satisfied
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in terms of their job. As long we have discussed about our findings and analysis of the
employees job satisfaction of BRAC.And it is clear that most of the employees of BRAC
are satisfied with their job. Also after that, BRAC can bring some changes for its own .If
BRAC bring some changes, and then it will be better not only for the people of Bangladesh
but also for its employees. Suppose, if they will continue the same principles as they are
following now, taking care of the rural employees time to time like, increasing more job
facilities for the rural employees, empowering system for all the all employees, and
providing cell phones for the rural invigilators. So far we have tried to highlight the
satisfaction level of BRAC employees and how much are they satisfied or dissatisfied
according to their job. And it is clear that the employees BRAC are more satisfied rather
then they are dissatisfied. We hope the bright hope of this organization in the coming future
and hope also to be a better service provider organization not only for the people but also for
those employees whos are actually a healthy wisher for their individual organization.
Preface
We know that, BRAC is one of the leading NGOs in Bangladesh. Since 1972 it has been
providing different services very effectively. Besides, the infrastructure of this organization
has developed within a very short time. All these are becoming possible because of their so-
called skilled and qualified employee .Now-a-days, besides different activities, every
organization is very much concerned about the satisfaction of their employees. Because,
employee performance fully depends on, how much theyre satisfied towards their
respective organization. Satisfaction is also negatively related to turn over, but the
correlation is stronger than absenteeism. It seems to assume that job satisfaction should be
major determinant of an employee citizenship behavior (OCB). Satisfied employees would
seem more likely to talk positively about the organization, helping others, and go beyond the
normal expectations in their job. Moreover, satisfied employees might be more prone to go
beyond the call of duty because they want to reciprocate their positive experiences. So, we
want to know the satisfaction level of BRACs executives.
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1.0 INTRODUCTION:
1.1 Background:
BRAC Bangladesh Rural Advancement Committee is the worlds largest non-
government, non-profit organization. . Starting off in the 70s as a tiny NGO, with critics
predicting its failure everyday, BRAC is now the largest NGO in the world, and is also a
model NGO for all other NGOs around the world.
BRAC works with people whose lives are dominated by extreme poverty, illiteracy, disease
and handicaps. With all-around development interventions, BRAC strives to bring about
change in the quality of life of poor people in Bangladesh.
Currently BRAC is working with over 3 million households! Their programs length over
three main areas: rural development program (RDP), education, and health. The RDP
concentrates on the socio-economic development of underprivileged rural women through
access to credit, capacity development, savings mobilization, and institution building and
understanding creation. To support the micro credit project, BRAC embarked on different
income generating programs such as sericulture, silk production, agriculture, poultry,
livestock, fisheries, tissue culture for producing quality vegetables and crops, high yielding
seed production, handicrafts manufacture and non-traditional enterprise related activities.
Since its beginning as a relief agency in 1972, BRAC has fought poverty through several
methods. Clarifying of its growth and development, BRAC is now comprised of a bank, a
technological institute and a university.
In this report we are going to focus mainly on the employee job satisfaction of BRAC.
BRAC, a national private development organization, set up in 1972 by Mr. Fazle Hasan
Abed. The task over BRAC redirected its focus to the issue of poverty alleviation andempowerment of the poor, especially women in Bangladeshis rural areas. The acronym for
Bangladesh Rural Advancement committee, has become its identify and its stands for
working for the poor and the marginalized. In this report we mainly want to focus the
employees job satisfaction of BRAC. It was found that, happy workers are not necessarily
productive workers but that productivity is likely to lead to satisfaction. Interestingly, if we
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move from the individual level to that of the organization, there is renewed support for the
original satisfactionperformance relationship. When Satisfaction and Productivity data are
gathered for the organizations with more satisfied employees tend to be more effective then
organizations with less satisfied employees. The productivity of BRAC is likely lead to the
satisfaction of the employee. If the organization wants to increase the productivity then they
must concern about the job satisfaction of the employee. We also find a negative
relationship between satisfaction and absenteeism. If the employee is dissatisfied about the
management then they passively allowing conditions to worsen, including chronic
absenteeism or lateness, reduce effort, and increase error rate. so to maintain the company
discipline and the unity of the employee within the organization, job satisfaction is must be
there. Satisfaction is also negatively related to turn over, but the correlation is stronger than
absenteeism. It seems to assume that job satisfaction should be major determinant of an
employee citizenship behavior (OCB). Satisfied employees would seem more likely to talk
positively about the organization, helping others, and go beyond the normal expectations in
their job. Moreover, satisfied employees might be more prone to go beyond the call of duty
because they want to reciprocate their positive experiences. So, in this report, the real
situation about the satisfaction of the employee related to their job, although it is one of the
most popular NGOs in Bangladesh.
1.2 Objectives:
The objectives were as follows:
1.2.1 Broad objective:
The broad objective of this study was to emphasize on the employees job satisfaction of
BRAC.
1.2.2 Specific objectives:
# To focus on the factors that enhance or decrease the job satisfaction.
# To focus on turnover rate and absenteeism.
# To focus on the productivity and working environment.
# To focus on the empowerment system.1.3 Methodology:
1.3.1 Source of information:
1.3.1.1 Primary: We have got the primary information through interview, observation and
discussion etc.
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1.3.1.2 Secondary: We have got the secondary information through the Annul report of
BRAC 2003 and other journals.
1.3.2 Study Approach: Study approach was survey category and deep observation which is
based on summation score. A summation of job facetsis more sophisticated.
1.3.3 Study Instruments:
1.3.3.1 Questionnaire: The questionnaire was close ended.
1.3.3.2 Interview: The interview was face-to-face and over telephone also.
1.3.3.3 Mechanical instruments: We used paper, pencil, voice recorders, pen, cell- phone,
scanner, computer, printer etc.
1.4 Limitations:
Our report has some limitations. Such as, this report is based on only the job satisfaction of
executives. It cannot give the actual measure of satisfaction of all the employees of BRAC.
So, if anyone needs the original information about job satisfaction of all the employees of
BRAC then our report might not be able to satisfy him or her. Besides, we have done this
report only in the Dhaka region because it is not possible to carry out a survey on whole
Bangladesh at a time.
Again, this is the report only for student. So, it contains all the information much theoretical
than analytical.
Also, this report is undertaken only in some specific places. So, it might fail to provide 100
percent accurate information about the job satisfaction of entire employees attached to
BRAC.
Another thing is, this report covers only those types of program, which is running within the
country. But, if someone wants to know about BRAC Afghanistan, then this report might
fail to fulfill his or her requirement.
2.1 Findings:
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As we know that, BRAC is one of the biggest NGO in Bangladesh and it has different
operations in different areas in Bangladesh. So, we can easily say that, BRAC has thousands
of employees to operate its various programs very successfully in different sector of
Bangladesh.
All of our group members have done the survey of the executives of BRAC in Dhaka. Using
different types of psychological questions. We have tried to find out the feelings of its
(BRAC) employees (Executive) to their respective organization.
In the survey we have given more emphasize of the question answers. .Because, these
answers are the main key points to find out whether the employees of BRAC are satisfied or
dissatisfied to their organization.
Leadership of an organization is really very important in terms of success. The employees of
BRAC are confident to their organizations leadership. From the survey we have found that,
most of the employees are strongly agreed in terms of their organizations (BRAC)
leadership.
Besides, they also are strongly agreed about the management style of their organization.
Though, some of the employees have shown their normal approach in this regards.
When a companys management becomes well known to all then we can say something
better about the activities of that company. Every company has some obstacle in their way
of achieving results. As a big organization BRAC also has some causes the obstacle which
may causes the failure of it. So in this respect, the employees of BRAC are strongly agreed
that their company eliminates practices that stand in the way of achieving results.
Thousands of employees are working in BRAC. And BRAC is running every day
successfully. The employees of these organizations believe that they have faith to one
another. Thats why they have recommended positively in conditions of their trust to one
another.
Different types of people involves in an organizations. There may be difference in terms of
race, age, gender. Some company has taken these biological factors seriously. Thats whysome does not give the equal and fair opportunity to their all employees. But, when the
employees of BRAC have been asked about attitude towards them their organization, then
they have put their positive thinking in this respect.
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Every organization may provide many facilities for their employees. But, one question
normally arises about the loyalty to their respective organization. Here, loyalty of an
employee means, his implied commitment towards his respective organization. Also,
commitment means employees future activities in an odd situation.BRACs employees
have put their positive comments in terms of loyalty to their organization.
Communication is another important factor, which shows an organizations attitude towards
its employees. It the communication between the organization and employees are good, if
all the employees have been informed by their organization, then it indicates a better
communication process. All the employees of BRAC have agreed that their organization is
communicative.
Satisfaction is a psychological matter for every body. It depends how a person perceives
about anything.BRACs employees have shown their full satisfaction to their organization.
Empowering in dictates the conducting power of an employee, given by his organization.
BRAC is very much careful for giving the empowering to their employees.
From the survey questionnaire it is traced that the employees of BRAC have empowering
factors.
From the above findings, we are sure that the employees of BRAC are very much earring
about their organization and job also.
2.2 Analysis:
Job satisfaction as an individuals general attitude towards his and her job. This definition is
clearly a very broad one. Job requires interaction with co-workers and bosses, following
organizational rules and policies. Meeting performance standards, living with working
conditions that are often less then ideal and they like. This means that an employees
assessment of how satisfied or dissatisfied he or she is with his or her job is a complex
summation of a number of discrete job elements. For every organization to measure the jobsatisfaction of their employees is very important. Because, the employees performance fully
depend on their job satisfaction. When satisfaction and productivity data are gathered for the
organization as a whole rather then at the individual level, we find that organizations with
less satisfied employees tend to be more effective than organizations with less satisfied
employees. It may be that, the reason we have not got strong support for the satisfaction-
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cause- productivity thesis is that studies have focused on individuals rather than the
organization and that individual level measures of productivity dont take into consideration
all the interactions and complexities in the work process. So, while we might not be able to
say that a happy worker is more productive, it might be true that happily organizations are
more productive.
As we know that, BRAC is one of the biggest NGOs in Bangladesh and it has different
operation indifferent areas in Bangladesh. So, we can easily say that BRAC has thousands
of employees to operate its various programs in different sector of Bangladesh very
successfully.
Leadership of an organization is really very important in terms of success. If the employee
of the organization is not satisfied with the leadership of that organization, then the job
satisfaction is not there. So, leadership role of an organization can easily control and
motivate the employees very successfully. But the organization must have the leadership
quality to understand the needs and warts of the employees. The employees of BRAC are
confident to their organizations leadership.
From the survey, we have found that must of the employees are strongly agreed in terms of
their organizations (BRAC) leadership. They gave more emphasize of what their employees
wants from their organization and try to fulfill these needs and wants very successfully.
Thats why; employees have trust and confidence in the leadership of BRAC. They also
believe that the company leadership has made change that is positive for the company and
also for the employees.
Besides, they also are strongly agreed about the management style of their organization.
Through some of the employee have shown their normal approach in this regards. When a
companys management becomes well known to all, then we can say something better about
the activities of that company. Every company has some obstacle in the way of achievingresults. As a big organization, BRAC also has some obstacle which may cause the failure of
it. So in this respect the employee of BRAC are strongly agreed that their company
eliminates practices that stand in the way of achieving results. BRAC is very well managed
because it defines the goal very carefully, then fixed some strategy to active those goals, and
after that they control all the employees who are involved to achieves the goals and also
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maintain the productivity and avoid the absenteeism and turnover rate, they motivate their
employees very successfully. They put the employee in the center. In addition to that, the
employees of BRAC also satisfied with the policy and activities of the management BRAC
has the specific working structure for their specific program and department .And all the
employee of specific sectors have shown their respect to this working policies and maintain
this very carefully. We can say that all the employees come to the office in time and
maintain the working time schedule properly.
We know that thousands of employees are working in BRAC, and BRAC is running
everybody successfully. The most valuable asset of BRAC is the unity of its employee.
Employees of this organizations believes that they have faith to one another. Thats why
they have recommended positively in terms of their trust to one another. They share
everything with all types of employees and helps each other in every problem They work
within the organization like a team. to solve the problems, they sometimes do their
activities, like cross functional team, Sometimes they work as virtual teams and sometimes
works as problem solving teams.
BRAC has diversity of their employees. And for an organization, to increase the
productivity and performance, work diversity is necessary. In BRAC, Different types of
people involves in different sectors, there may be different in terms of race, age, gender,
nationality, age, or other individual differences. Some company have taken these biological
factors in seriously or they divided the employee in different types. Thats why some does
not give the equal and fair opportunities to their all employees. But when the employees of
BRAC has been asked about attitude towards them from their organization, then they have
put their positive thinking in this respect. There is no distinction to the employee according
to their biological or other factors in BRAC. All the employees believes in one entity. That
is they are the employee of BRAC.
Every organization may provide many facilities for their employees. But one questionnormally arise about the loyalty to their respective organization there loyalty of an
employee means his implied commitment towards his respective organization. Also,
Commitment means an employees future activities in an add situation BRACs employees
have put their positive comments in terms of loyalty to their organization. They are very
grateful to their organization. because they feel proved to work for the company because
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they feel that working for the company will had to the kind of future that they was. The
employees of BRAC feels that they are the undivided part of the organization. They never
feel that they are employee of BRAC they feel that it is their own organization and tries to
keep their organization always top in there competitive market. Overall, they committed to
seeing their organization succeed. In BRAC a large portion of employees working in that
organization from the very beginning . So, they are very loyal to their organization and they
determine that, whatever situation come, they never shifted to activities of the organization,
they passively but optimistically waiting for conditions of improve, including Speaking up
for the organization in the face of external criticism and trusting the organization and its
management to do the night things
The mast strong sector of BRAC is their communication with their employee which shows
an organizations attitudes towards its employees . This communication is happens not only
the upper level employee and the lower level employees but also the different types of
department. Suppose, It the Micro-finance department of BRAC does some activities, They
must informed it to the communication department and use verse. So, in that process of
communication, all the employee are know. what are happening in the organization. It the
communication between the organization and employees are good, it all the employees are
good, it all the employees have been informed by their organization then it indicated a better
communication process. All the employees of BRAC have agreed that their organization is
communicative satisfaction is a psychological matter for every body. it depends how a
person perceives about anything. BRACs employees have shown their full satisfaction to
their organization. So, for the BRAC it is clear that employees communicate comfortable
with one another in this organization regard.
BRAC empowering its employees and they employees are clear about that they need to do
and how their job performance will be evaluated. Empowering indicates the conducting
power of or employee given by his organization. BRAC is very much carefully for giving
the empowering to their employees. The employees believe that their supervisor ensues thatthey are adequately informed about matters attaching them, because of empowering,
employees are very much concern about their duties and they are willing to take the decision
marking power about their work related conditions. But, far any types of decisions, they are
responsible. Empowering people is one of the main motivating factors in the organization.
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Through empowering the employees of BRAC learned about the responsibilities and also
how to take decision in some very difficult situation.
2.3 CONCLUSION:
BRAC-The giant non-government, on profit organization in Bangladesh is carrying out a
tremendous job within and outside the country. For quality performance has employed lots
of enthusiast and devoted workers in each every spheres of its activity level. The best and
uninterrupted quality service is delivered by this organization only when the workers the
power source of the organization is devoted to their responsibilities preoccupied by their
organization .And the devotion to their job will come only when they are satisfied with their
respective job. But satisfaction is a intricate fact. And sometime contradictory also. An
employee can be satisfied from a particular perspective at the same time can be dissatisfied
simultaneously. The facts that can make employees satisfied or dissatisfied are nature of the
work, supervision, present pay , promotion opportunities, relation with co-workers, working
environment, benefits compensation, etc. BRAC is providing minimum convenience from
the averse mentioned factors. BRAC is providing a very high and co-operative
organizational atmosphere within the working place. All the employees so far we get are
equally satisfied with their present level of benefits they are delivered. And they think they
are receiving the amount of benefit they disserve. And optimistic about the future and as all
of them are coercive they show the professionalism in this particular perspective. All the
workers are very co-operative to their peers and others as well. A warmth & friendly
atmosphere prevails in side the organization, it happens when the employees are satisfied
with their organization. They are getting the best salaries they deserve for their respective
job and receive compensation if there is any loss or inconvenience of any employee. And
the most valuable aspect is there sense of belongingness within the organization is
dominantly high. They feel proud when they feel they are the number of the giont BGO-
BRAC. the proudly promulgate that Im attached with BRAC. They are given legitimate
power to control. their subordinate and work performance. Thats why they feel themselves
really valuable for their organization which actually make the difference. And as they aresatisfied with all of these things there devotion to work get doubled each and every moment.
They get enough motivation from their organization and deliver higher customer values to
their clients. If they were not satisfied they could have behave rudely with their clients but
they dont do so. Because they are self-motivated. The magnitude of their satisfaction is
much more then we can ever expect. Their get up manner, sense of delivering values with
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services boldly expense that they are satisfied and for this they are self motivated. And the
collective effort of all the employees of BRAC is the key factor of becoming as the NGO
giant within the country as well as in south Asia.
2.4Recommendation:
At the present level, BRAC almost satisfy their employee though their well management
and empowering strategy. The employee of BRAC are very much loyalty their company.
But BRAC should motivate them and rewarding them property for the sake of their future.
Because, in this competitive market, competitions trying to get BRACS skilled and
qualified employee. So, they should follow this strategy:
1] The employee who are exist in BRAC for the last 10 years, BRAC may bare educational
expenses of these employee
2] BRAC may make the quarter and give the accommodation facilities to their employee.
They can give these on the basis of existing time of the employee in BRAC.
3] They can motivate their employee, though giving the transportation facilities,
telecommunication facilities and promotion on the basis of their performance.
4] For, their female workers, BRAC can make a flexible work time schedule. It may be
fixed that in a week one female can work total 35hours. So, she can easily fix her work time
flexible.
5] For the recreation of the employee, BRAC can arrange annual tour outside the country. In
these cost BRAC 60% of the total expenses and the rest bared by the employee who willing
to go.
6] BRAC can also take the summer vacation strategy for their employee. They give theiremployee 20 days break in summer, to enjoy the various types of fruit with their family.
7] BRAC can give the permission to the employee to come to the office casually. Because,
in this causal dress, they feel that they are not in the office, they are in their house. So, the
work environment is familiar with them.
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8] To increase the creativity and innovativeness of t heir employee, BRAC may take the
strategy that, the employee who shows his creativity and innovation in their respective work
he or she get 5% share of the organization.
9] Employee should get the change to give the OBI and ESI at least 2 times in a year. So,
through these, the organization can understand the present level of employee satisfaction
and the acceptance of the organizations strategy to their employee.
BIBLIOGRAPHY
1. BRAC Annual Report, (2003), Dhaka: Public Affairs & Communication Department,
BRAC.
2. http:// www.brac.net /
3. Daily Star Weekend MagazineJuly 2003.
4. Stephen .P. R (2000). Organizational Behavior New Delhi: Prentice Hall of India.
5. Stephen. R. & Mary .C (2002). Management Asia: Pearson Education.
APPENDICES
BRAC : Bangladesh Rural Advancement Committee.
ESI : Employee Satisfaction Investigation
NGO : NonGovernment Organization
OBI : Organizational Behavior Investigation