Rules of Job Posting 

 Professionalism Correct Grammar

 No Typos No Slang

 Include information on the company Concise and To-The-Point “What’s in it for me?”

 Why should a job seeker be interested, how does it hit a ‘painpoint’?

 Keyword Friendly: Use words that job seekers will type to find your job.

Job Posting Etiquette

Job Posting Etiquette Cont.

The Importance of Keywords• Use the words the job seekers are using:• It is how job seekers find our posting.• It is what increases your rankings!•  Alternative job titles:• Number of times repeated in a posting ups the rankings.•  Some sites have a time factor. The longer the job 

posting is out there, the lower it will rank. 

1. Determine alternative job titles:What is the most simple, basic version of this job title?

 You are calling it “Northwest Territory BusinessDevelopment Manager”.

Simple versions of the same title could be: “Sales Manager”.

“Territory Sales Manager”.“Regional Sales Manager”.

“Business Development Manager”.Be direct, specific, and accurate: Avoid questions, catch phrases, acronyms. Think like the job seeker.

2. Build your keyword alternative titles into your job posting:“If you have experience as a Sales Manager, TerritorySales Manager or Business Development Manager in

Enterprise Software, this could be your nextopportunity.”

Create other opportunities to use your keywords, but don’t just list them over and over. That will be seen as spam.

Example: “A successful Sales Manager will haveat least 5 years of large system experience.”

3. Value statements about your job posting should follow these

guidelines:• Should be short and clear.• Provide company information and establish corporate culture.

4. Your postings should include the following elements:

• Use your logo.• Mark it easy to read, use bullet points.• Should be appealing to the eye:• 75% of job seekers click on a job posting because of the look and 

feel.• The average job seeker spends less then 3 seconds scanning a job 

posting.

Conifer Health Solutions Example (real live job posting)

JOB POSTING EXAMPLES