8/15/12 Job Description - Field Marketing Specialist - Long Island (002736)

1/2https://redbull.taleo.net/careersection/jobboard_us/jobdetail.ftl

Welcome. You are not signed in.My Account Options

My Job Cart | Sign In

Job 27 out of 116 Previous26 27 28 29 30 Next

Apply Online Add to My Job Cart

PURPOSE OF THIS JOB: To establish a local face of a global brand.The Field Marketing Specialist (FMS) is primarily responsible for driving Red Bull'smarketing strategies through the management of consumer collecting programs:specifically Wings Teams and Student Brand Managers. In addition, the FMSsupports the FMM in the execution of specific Red Bull Athlete and Event projects,maximizing Communications output and fostering relationships with local OpinionLeaders. MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS ANDDELIVERABLES 1. Wings Team Program

a. Set clear goals together with the FMM to drive trial that engages newusers and expands the consumer base.b. Recruit, train and lead the market Wings Team.c. Coach the Wings Team Members (WTM) to continually reinforce bestpractice and delivery against defined strategy.d. Brief/manage Wings Teams to ensure that branded and supported eventsare harnessed as opportunities to best impact target consumers.e. Manage requests for the Wings Teams regarding sales support and salesdrives within the region.f. Roll out and manage specific activation programs such as "Party Striker"etc.g. Recruit, train and manage team captains for each Wings Team to assistin administration, recruiting and planning.h. Coach and empower each Wings Team Member to play an active role inthe planning process to ensure a constant flow of fresh mission ideas togrow user base.

i. Network with local contacts and opinion leaders to generate broadreaching mission opportunities in line with strategy to grow user base.

2. SBM Program

a. Recruit, train and manage a team of college students to make Red Bull anintegral and relevant part of a student's life.b. Initiate, organize and supervise sales offensives together with the localsales team to ensure perfect distribution and visibility at and around campus.c. Activate campus relationships & integrate Red Bull into key usageoccasions and the right image building opportunities with college studentson and off campus.d. Lead the creative process within the SBM (and WTM) community toensure a constant flow of new ideas to build loyalty within the collegiateaudience.

3. Sports, Culture and Communications

a. Create activities (original local events, activations of national eventproperties, athlete marketing projects) reflective of the Red Bull Brandvalues; deliver a clear, strong, authentic brand message to the consumer.

b. Support select 3rd party sport and culture events that are relevant to theRed Bull brand.

Go

ATHLETES & TEAMS SPORTS EVENTS WORLD SERIES MUSIC & ENTERTAINMENT

Job Search My Jobpage

Job Search All JobsBasic Search

Beginning

Job

Field Marketing Specialist - Long Island(JobNumber: 002736)

8/15/12 Job Description - Field Marketing Specialist - Long Island (002736)

2/2https://redbull.taleo.net/careersection/jobboard_us/jobdetail.ftl

Red Bull brand.c. Support the FMM in all other activities as needed. Including, but notlimited to:

i. Developing and executing specific Red Bull ownedprograms ii. Activating National or Regional Red Bull programs iii. Building and activating relationships with opinion leadersfor local market impact iv. Execution of Communications plans in local media

d. Support FMM as needed in regional priorities in order to boost localoutput.

4. Identify and selectively support collaborative sales & marketing opportunities

a. Support FMM to work in conjunction with the area sales team to ensurethat marketing initiatives and programs are leveraged across the saleschannel and the brand image is brought to life within the on premiseenvironment and with key customers.b. In secondary markets, act as key marketing contact to local sales / on-premise counterparts.c. Actively participate in meetings with local sales team to align marketingand sales strategies.

5. Management and Administration

a. Work in close collaboration with the Business Unit Consumer CollectingManager.b. Coach and train direct reports (Wings Team Members, Student BrandManagers) to maximize their impact and cultivate their skills and brandknowledge.c. Manage expense reports, budget authorization and all other administrativepaperwork for direct report responsibilities.

KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE)

1. Consumer trial that engages new users and expands the consumer base, percapita consumption and share.2. Perfect execution of the consumer collecting programs (SBMs and WT).3. Relevant and impactful activities with key targeted consumers via developedrelationships.4. Support of the FMM on perfect implementation of defined sports and cultureand communications projects.5. Effective working relationships with on and off premise sales and excellentdelivery of defined projects.

Qualifications

KNOWLEDGE, SKILLS AND EXPERIENCE 1. Proven ability to manage, coach, and mentor a team.2. Ability to cultivate team environment.3. Exceptional communication skills, including presenting and training abilities.4. Doer with a track record of accomplishment5. Creative mind, with prior successes in driving the creative process.6. Strong organizational, planning and project management competencies.7. Must be proficient in Microsoft office applications and common IT tools.8. Passionate about the Red Bull Brand.9. Former SBM or Wings Team Member with a perfect understanding ofconsumer collecting preferred.10. Bachelor's Degree required.

Apply Online Add to My Job Cart

Job 27 out of 116 Previous26 27 28 29 30 Next