job description am pr
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7/26/2019 Job Description AM PR
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Assistant Manager, Public Relations
7/26/2019 Job Description AM PR
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Job Description & Responsibility- Assistant Manager, Public Relations
• Assist in monitoring and managing external forums and blogs to implement necessary and effective communications with their members to ensure positive brandengagements.
• Develop and manage customer testimonial program that covers all segments, including the development of a right mix of customer stories/case studies by personas andproduct categories, for promotional purposes and seeding, through liaising with CRM department to identify suitable customers and communicate with them directly
• nitiate and manage all organic product review opportunities which include sourcing for suitable product items internally, identifying blog media, pitching, delivering items andsecuring coverage proactively.
• Assist !R manager in adapting all !R"related contents for uploads across the organisations# communication platforms including blog and other social media channelsincluding $, %& and '(.
• )ource develop and manage the contents for the organisation#s blog in line with !R direction and wor* closely with !R manager on the content reveal plans
• Assist !R Manager in managing the implementation of content collaboration between !R, Mar*eting and Digital Mar*eting 'eams
• Assist Customer )ervice Department in tac*ling customer problems with effective communications in line with !R direction
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Manage the distribution of media materials, both print and electronic including season gifts, product samples, greeting cards, etc.
• Manage logistics for the organisation#s media and corporate events including exhibitions, open days and press tours.
• Devise and coordinate photo sessions for corporate and media events
• +iaise with news monitoring agency to support daily news monitoring in*ling online news, collate and analyse media outreach which include competitors# news monitoringand any underta*ing of mar*et research
• !lan and manage budget for all promotion" and mar*eting" related activities for the organisation#s blog, customer testimonial programs and forum engagements.
• Respond to reuests for information about on"going activities, or (! status arises from internal sta*eholders and team members
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Assisting with the production of communication materials such as media than* you note and newsletters-
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