joanne o'neill - thesis_3

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JOANNE_O’NEILL THESIS_1 FALL_2011. FACULTY_JULIA_WARGASKI 12-19-2011_UPLOAD The Code of the West_

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An exploration of Language in the American Old West. Part III.

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Page 1: Joanne O'Neill - Thesis_3

JOANNE_O’NEILL

THESIS_1 FALL_2011. FACULTY_JULIA_WARGASKI

12-19-2011_UPLOAD

The Code of the West_

Page 2: Joanne O'Neill - Thesis_3

01 INFLUENCES & INSPIRATION

Page 3: Joanne O'Neill - Thesis_3

02_RESEARCH AND PROTOTYPING

My interest in The Code of The West and my love for hand-lettering eventually mani-

fested itself into the concept of painted signage. The series of 15-20 paintings would

hang together in the exhibition, providing the viewer with an experience of hand-lettered,

phrases from a part of American culture. I am also interested in accompanying these

signs with a process book, as I am still very much excited by the idea of producing one.

My first product for the third round of prototyping was not particularly successful. I re-

alised that I would have to bring a lot of colour and variety to these paintings if they are

to be at all intriguing. The second iteration, on the following page, is far more successful

in terms of the diversity of typefaces and use of colour. The juxtaposition of these two

different pieces is interesting, however, which leads me believe that exploring a num-

ber of different illustration styles is the next step in both the research and prototyping

process.

Page 4: Joanne O'Neill - Thesis_3
Page 5: Joanne O'Neill - Thesis_3

JOANNE_O’NEILL

THESIS_1 FALL_2011. FACULTY_JULIA_WARGASKI

12-19-2011_UPLOAD

The Code of the West_