Joakim Helenius

Ärikatel JuhtimisakadeemiaApril 17, 2013

CAN AN INTERNATIONAL COMPANY BE HEADQUARTERED IN ESTONIA?

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Can young Estonians build an internationalcareer without leaving Estonia?

History and ExperienceAS Trigon Capital was founded in 1994 and is 100% owned by well-knownScandinavian investors with solid business backgrounds. We manage USD1 billion in client assets, deploying our own capital alongside that of ourclients. Our core business areas include:

Joakim Helenius

Founder and Chairman

of Trigon Capital

Merrill Lynch, Executive Director

Goldman Sachs, Vice President

Trigon Agri, Chairman of the Board and founding shareholder

Chairman/Member of the Boards of over 20 leading regional

banks and corporations

Peter Fagernäs Conventum, Managing Director and Chairman

Pohjola Group, Chairman

Fortum, Chairman of the Board

Nokia, Member of the Board

Helsinki Stock Exchange, Vice Chairman

Trigon Agri, founding shareholder

Trigon Capital Supervisory Board Experience

● Direct Corporate Investments

● Property Investments

Merchant Banking

● Funds and Contractual Mandates

● Private Clients Mandates

rivatClient Mandates

Funds and Contractual Mandates

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Trigon Agri, founding shareholder

Kai Helenius,

Ambassador

International Fund for Agricultural Development, Governor

Asian Development Bank, Governor

Inter-American Development Bank, Governor

Finnfund, Chairman of the Supervisory Board

Finnish Ministry of Foreign Affairs, Undersecretary of State

Timo Jouhki Thominvest, President

Conventum, Lead Investor/ Member of the Board

Trigon Agri, founding shareholder

Pertti Laine Veikko Laine Oy, Chairman

Trigon Agri, founding shareholder

Trigon Capital is uniquely positioned to provide top-rated investment andmanagerial services by combining the highest professional and ethicalstandards emanating from its Scandinavian ownership with the local CEEmarket and GEM sectoral expertise of its professionals.

Trigon Capital directly employs around 50 professionals and has a total ofclose to 2,000 employees under its operational management.

rivatClient Mandates

WHY NOT TO INVEST IN ESTONIA?

� Estonia is small as a market� Estonia is peripheral geographically

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� Estonia is peripheral geographically� Estonia has a shortage of specialists� Estonia is poor in capital

WHY INVEST IN ESTONIA?

� Business friendly tax system� Functioning legal system, low corruption,

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� Functioning legal system, low corruption,good English language skills

� Low cost base compared to Scandinavia

WHERE DO ESTONIAN’S STRENGHTS LIE?

�Good work ethic�Technically competent thanks to a good educational system

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�Technically competent thanks to a good educational system�Ability to combine western attitudes to an understanding of slavic

language and attitudes

WHERE DO ESTONIAN’S WEAKNESSES LIE?

�Exceptionally bad sales skills

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�Exceptionally bad sales skills�Inward looking attitudes too prevalent

WHAT WOULD I DO AS A YOUNG ESTONIANINTERESTED IN BUSINESS?

�Estonian versus international employer

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�Estonian versus international employer�Entrepreneur versus employee�Which business sector holds the best potential

WHAT NEEDS TO CHANGE FOR ESTONIA TO CATCH UP IN LIVING STANDARDS WITH

SCANDINAVIA?� Do not copy: be different

� Radical measures needed to attract foreign investment and know-how

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� Radical measures needed to attract foreign investment and know-how

� Open up the country to immigration

� Introduce sales and presentational skills as a core part of the educational syllabus

� Promote the virtues of business and entrepreneurialism as aggressively as possible

Without a strong economy Estonia will not be able to mainta in itscultural and linguistic independence for very long!

Thank you!

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Thank you!