jo caudron digital transformation event 29 feb 2016 - eurosys
TRANSCRIPT
Beyond The Hype of Digital Disruption
February 2016
[email protected] / @jcaudron / +32 475 43 80 98
@jcaudron
A story about Transformation
Sold in 35 countries!
@jcaudron
• we are a digital and innovative marketing consulting company
• founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem
• we work for large European clients
• we have a strong vision on the impact of digital and act accordingly
• we are advisors, writers, coaches and entrepreneurs
Long term strategy
Short term strategy
Fixing the basics
@jcaudron
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?
Digital disruption is real. Expect a smack in the face…
who is your…
Where did the money go?
@jcaudron
Waves of Digital Disruption - where are you?
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel Real-Estate HR …
2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco …
2020+ All Safe havens will be subject to digital disruption …
So now that you understand Digital Disruption, how do you start the actual Transformation?
Stop hyping, start doing: Digital Transformation Modeling
Sold in over 30 countries
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
Digital Transformation Modeling
Spot and understand the dynamics of
digital disruption
Sold in +30 countries
Analyse the impact on your industry and
business
Create a future vision and a transformation
strategy
Create a Digital Agenda that gets you
there.
The Digital Agenda is made of Transformation Programs, not IT
projects…
Program “in-store webshopping”
vsScreen selection UX optimization Back-end integration Store WiFi Transactional security …
All of the above + … Sales strategy (long-tail, special collections, …) Program branding (In-store) marketing Staff training Staff incentive programs, …
ProgramProject
Project
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ProgramProject
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ProgramProject
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ProgramProject
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ProgramProject
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Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
“If you can't understand the new world of digital, fire yourself.
Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the
board of directors. If the board has a low digital IQ, the company
will have a low digital IQ”
George Colony CEO Forrester Research
So, where are you? How digital is your
company?
Digital Leadership
The ideal situation
CEOIdeally your CEO is the digital lead
CIO COO CbsOSalesMkt
The ideal situation
CEOIdeally your CEO is the digital lead
Unfortunately she/he is
probably not.
CIO COO CbsOSalesMkt
Is the CIO the digital lead?
Is the CMO the digital lead?
DIGITAL OFFICE
You need Digital Leadership, on all levels
CIO COO CbsOSalesMkt
CDO
Virtual Digital Leadership Team
Board of Directors
Shareholders
CEO
Well, maybe, if he can step out of of the traditional silo?
Vertical focus, based on traditional technology, platforms, processes
Transversal focus, based on business models, agility, change, people, …
Vertical focus, based on channels, media, communication,
marketing, …
DIGITAL OFFICE
You need Digital Leadership, on all levels
CIO COO CbsOSalesMkt
CDO
Virtual Digital Leadership Team
Board of Directors
Shareholders
CEO?
Transversal focus, based on business models, agility, change, people, …
The CDO (according to us) • general manager with change management
skills • Leadership • P&L-driven • Definition of strategy • Execution of results • Relationship-building and using
influence • Demonstrating cultural sensitivity
• Knowledge of digital business models • Experience with Transformation of products
and technology capabilities (from analog to digital)
• Experience in developing new channels in a fast and agile business way
• A real passion about (deep-)technology • He’s in charge of the digital agenda,
wherever it happens: the Factory, the Guesthouse or the Garage
?
The CIO (according to Gartner) • The person responsible for planning,
choosing, buying and installing a company’s computer and information-processing operation
• CIOs develop the information technology (IT) vision for the company. They oversee the development of corporate standards, technology architecture, technology evaluation and transfer
• They also oversee plans to reinvest in the IT infrastructure
• They are responsible for leading the development of an IT governance framework that will define the working relationships and sharing of IT components among various IT groups within the corporation
The CDO (according to us) • general manager with change management
skills • Leadership • P&L-driven • Definition of strategy • Execution of results • Relationship-building and using
influence • Demonstrating cultural sensitivity
• Knowledge of digital business models • Experience with Transformation of products
and technology capabilities (from analog to digital)
• Experience in developing new channels in a fast and agile business way
• A real passion about (deep-)technology • He’s in charge of the digital agenda,
wherever it happens: the Factory, the Guesthouse or the Garage
Spot the 7 differences
Meet the CDOs
“Being a CDO is what a good CIO should always have been doing - putting together business and technology in a way that helps business
take a leap forward”
Sean Cornwell, CDO of Travelex
CEO-CDOs
Atif Rafiq,
CDO of :
Lubomira Rochet,
CDO of :
Tanya Cordrey, CDO of :
Sean Cornwell, CDO of :
Ganesh Bell,
CDO of :
Previously worked in Silicon Valley at several businesses, from
start-ups, to IPO’s, to large businesses.
CMO-CDOs
Dave Truzinski CIO of NII Holdings (wireless service to Latin America).
In 2013, he was given the additional title of Chief Digital Officer.
Richie Etwaru is IMS Health's chief digital officer
“CTOs make companies cool, CIOs make companies efficient”
Charlotte Svensson is currently CDO and CIO at Bonnier News. In previous years, Svensson held the position of strategic coordinating CIO at Bonnier News Sweden
JJ Van Oosten, the Belgian former Tesco CIO, who helped the supermarket chain introduce their mobile platform, is now CDO at the German online retailer REWE Group.
Benoit Fremaux, CIO & CDO of Fnac.
CIO-CDOs
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
The Classic The Converted The Digital The Ruptured
Traditional model Traditional channels
Traditional models Digital channels
New business models Digital channels Everything new
Incumbents (you) Challengers (them)
Different types of innovationThe Factory The Guesthouse The Garage
Incremental innovation Change projects Breakthrough innovation
?Do you only understand traditional IT, vendors, …,
OR marketing, channels, media, …
Do you also understand agility, scalable models that change the
world? Are you able to fail fast and fail cheap?
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
Digital Transformation Fleet
?Are you the captain of a rigid
(sinking) ship
Are you the commander in chief of a fleet that changes the world?
(no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
Never, ever, disrespect new or small players
The customer always decides
All things you do must start from a superior experienceFrom now on, you are an agile and flexible company
You live in a world of uncertainty
Always play on the offense instead of the defense
Don’t be afraid to cannibalize your own business
How far away is this from YOUR reality and way-of-thinking? It will determine your future as a CIO, CDO and even as potential CEO…
So how do you startDigital Transformation?
Digital Transformation Strategy Impact Future Vision Strategy Roadmap
Digital Leadership Assessment Containment Development
Digital Agenda
Define, scope & plan Transformation Programs
Digital Office
Assign CDO Install Digital Officers Install Digital Leads Execute and manage Digital Agenda CDO as a Service
Corporate Startups
Define your Zodiacs Organize startup bootcamps Build a start-up business plan Kick-start the actual initiative
Trend Watching
Spot new trends Map on strategy and plans
We can help you
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
Thank you! [email protected] @jcaudron 00 32 475 43 80 98
Sold in over 30 countries
Beyond The Hype of Digital Disruption
February 2016
[email protected] / @jcaudron / +32 475 43 80 98