WhoAmI.comConsidering your online presence

Jo Alcock (@joeyanne)Evidence Base at Birmingham City University

Workshop aim

To equip you with the skills and knowledge to understand your personal brand and how to portray this through your online presence.

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Overview

Section 1 - Marketing

Section 2 - Branding

Section 3 - Online Presence

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

MARKETINGSection 1

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Do librarians need to market themselves?

Jo AlcockARLIS UK & Ireland Annual Conference 2013

What skills would you market?

Jo Alcock

Created at Wordle.net

ARLIS UK & Ireland Annual Conference 2013

Who would you market to?

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Who would you market to?

• Users• Library management• Organisation

management• Peers – internal and

external• Potential

collaborators• Potential employers

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Elevator pitch

• 30 second elevator pitch

• Focused on your core skills

• Tailored for specific type of person

• Library user

• Senior management

• Peers (internal and external)

• Potential collaborators

• Potential employers

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Marketing – Summary

• Librarians need to market themselves to variety of different people

• Share your strengths• Elevator pitch- 30

second summary, tailored to specific types of people

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

BRANDINGSection 2

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Brand

“Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.”

Tina Thomas, Edmonton Public Library

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Personal branding

“It’s a mistake to think of personal branding as an end itself. A successful personal brand is a by-product of the successful pursuit of one’s own interest, contribution, and networking in librarianship.”

Bohyun Kim

Personal branding

Your brand is an extension of your personality.

What do you want people to think when they meet you (in person or online)?

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Joeyanne Libraryanne

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Examples of personal brands

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Examples of personal brands

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Examples of personal brands

“...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at””

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Your personal brand

• Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself)

• Discuss with the person next to you how you might convey that brand - do they have any ideas?

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Branding - Summary

• Your brand is an extension of your personality

• Your brand is owned by others, not you

• Strong identity can help ensure people have right perception about your brand

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

ONLINE PRESENCESection 3

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Online presence – language style

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Online presence – profersonal?

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Online presence – visual style

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Online presence – claim your name

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Online presence – be consistent

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Your online brand

• How do your brand values translate to your online presence?– Language– Profersonal mix– Visual style– Names used

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Online presence - Summary

• Language• Profersonal mix• Visual style• Use of name• Be consistent

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

SUMMARY AND NEXT STEPS

Conclusion

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Marketing – Summary

• Librarians need to market themselves to variety of different people

• Share your strengths• Elevator pitch- 30

second summary, tailored to specific types of people

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Branding - Summary

• Your brand is an extension of your personality

• Your brand is owned by others, not you

• Strong identity can help ensure people have right perception about your brand

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Online presence - Summary

• Language• Profersonal mix• Visual style• Use of name• Be consistent

ARLIS UK & Ireland Annual Conference 2013

Jo Alcock

Next steps

• Consider your brand values in your work

• Show your brand values in your online presence

• Integrate your brand values into elevator pitch and practice in different scenarios (to users, peers, potential employers)

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Useful resources

• The Practical Librarian - Manage your brand as a librarian

• Andromeda Yelton - Personal branding for new librarians

• Sam Wiggins (LibWig) - What's in a name?

• Georgina Hardy - Judging a blog by its cover

• Danah Boyd - Controlling your public appearance

• Dave Fleet - How to ruin (or build) your personal brand

• Bethan Ruddock – Swearing on Twitter

• Bohyun Kim – Surprise! A personal brand is a by-product

• Karen Schneider – Personal branding for librarians

• Glenn Llopis – Personal branding is a leadership requirement, not a self-promotion campaign

• Hiring Librarians – Does personal branding help?

Jo AlcockARLIS UK & Ireland Annual Conference 2013

All linked from http://bitly.com/bundles/joeyanne/6

Feel free to contact me

Jo AlcockEvidence Based Researcher@joeyannejo@joeyanne.co.uk

Jo AlcockARLIS UK & Ireland Annual Conference 2013

Image and screenshot creditsWho am I? http://www.flickr.com/photos/sophiadphotography/6104169608

Tickbox – http://www.flickr.com/photos/lwvc/6306132745

Librarian images - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273

Question mark - http://www.flickr.com/photos/crystaljingsr/3914729343

Elevator - http://www.flickr.com/photos/gsbrown99/4699892124

Marketing - http://www.flickr.com/photos/crystaljingsr/3915516172

Branding - http://www.flickr.com/photos/simonbleasdale/2451637005

Chicken or egg? http://www.flickr.com/photos/dimmerswitch/5031468262/

Seth Godin - http://www.sethgodin.com

Sacha Chua - http://sachachua.com/blog/

Jenica Rogers - http://www.attemptingelegance.com/

Brand - http://www.flickr.com/photos/id-iom/4614571079

Joeyanne Libraryanne online presence – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://joeyannecpd23.blogspot.com

Namecheckr - http://www.namecheckr.com/

Screen printed hands - http://www.flickr.com/photos/smil/412996846

Next steps - http://www.flickr.com/photos/jetsetwilly/3937047768

Thank you - http://www.flickr.com/photos/27282406@N03/4134661728

Jo AlcockARLIS UK & Ireland Annual Conference 2013