Jitterbug's Juice Company

Jordan Ulett Grade: 11

Age: 17

Mission Statement

Mission Statement Jitterbug’s Juice Company is here to provide

tasty beverages to those that are looking for juice, smoothies and milkshakes made from natural ingredients.

Opportunity We sell juice, smoothies and milkshakes in 3

different sizes with our own Jitterbug’s Juice Company logo on each cup.

Business Profile

Type of Business Retail Simple as ordering a burger and fries at

McDonald’s or Wendy’s, just tell us what’s your craving and we’ll do our best to supply!

Legal Structure Sole Proprietorship Own ideas and gives me a feeling of

independence without having to worry about another person’s input.

Qualifications

I’m qualified to run this business because:

I have 2 years experience in a culinary arts course.

I took a Marketing and Entrepreneurship class.

I can finance the business myself.

Market AnalysisIndustry Name Jitterbug’s Juice Company

Industry Size $14 Million

Total Population SMSA

Target Market Males and females who want freshly squeezed juice, all natural smoothies or milkshakes.

Potential Market 80% of survey takers agree that the price list is good for the kind of product that I am serving.

600

480

600

Total Population

Target Market

Potential Market

7

Target Market Segment

Demographics Our product suits any

persons of any age, gender, occupation, and background.

Although majority of my customers will be children between ages 12 and 18.

Geographics Staff and Students of SMSA Hartford County

Psychographics Average students and staff

that work at the school. Race or career doesn’t

matter.

Buying Patterns After school purchases

Competitive Advantage

Jitterbug’sSurf CityRobek’sFactors

Affordable

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Affordable Inexpensive

Good Excellent Excellent

Good Good Good

Fair Fair Convenient

Good Popular Good

Marketing Mix

People Product Place Price Promotion

Students and staff at SMSA

Business Cards, Instagram,

Facebook and Word of Mouth

Sport and Medical Sciences

Academy

Fresh Juice, Smoothies, and

Milkshakes

Juices & Smoothes

12 oz - $2.00Milkshakes or

Malts12 oz - $3.00

Promotional Mix

Advertising Business Cards $2.00

Publicity Facebook & Word of Mouth $0.00

Personal Selling

Wear t-shirt with logo & carry around a company beverage.

$5.00

Sales Promotion Free Samples $0.24

Total Monthly Promotional Expense $7.24

Promotional ExpenseMonthlyAmount

Cost of Materials/Labor1 Vanilla Milkshake

Material Description Cost/Total Quantity Cost per Unit

12 Ounce Cups $23.19/1,000 $0.02

Straws $30.98/1,000 $0.03

Lids $27.90/1,000 $0.03

Gallon of Garelick 2% Milk $3.71/6 $0.62

Quart of Turkey Hill Vanilla Ice Cream

$4.50/6 $0.75

Total Material Cost per Unit $1.45

Labor

Labor Cost per Hour Time (in Hours) to Make One Unit

Labor Cost per Unit

$8.25 1 minute $ 0.14

Total Labor Cost per Unit $0.14

COGS (per Unit) $1.59

Economics of One Unit

Selling Price (per Unit) $3.00

COGS (per Unit) $1.59

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $1.59

Contribution Margin (per Unit) $1.41

Description of One Unit of Sale:

1 Vanilla Milkshake

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Salaries of Employees $132.00

Advertising $7.24

Utilities (Gas, Electric, Telephone) $5.00

Rent $20.00

Total Average Monthly Fixed Expenses $164.24

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Work

Free Time

0 10 20 30 40 50 60 70

35

67

4

57

Hours

Monthly Sales ProjectionsFirst Year

01020304050

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Un

its

So

ldTotal Units

Sold

250

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.116

$1.41= 116.48

$164.24

Projected Yearly Income StatementFirst Year

Selling Price per Unit $3.00

Number of Units Sold 250

Total Sales $750.00

Variable Expenses $397.50

Contribution Margin$514.65

Fixed Operating Expenses $1,970.88

Pre-Tax Profit $1,868.38

Taxes @ 25% $467.10

Net Profit$1,401.28

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Black & Decker JE2200B Juicer

Already Own $0.00

Scotch-Brite Greener Clean Natural Fiber

Scrub Sponge

Already Own $0.00

Cups, Lids, Straws Ordered online from: www.ecoproductsstore.com

$82.07

Fruits, Ice Cream, Yogurt and Milk

Various grocery stores $233.23

Total Start-Up Expenditures[$315.30]

Cash ReservesEmergency Fund $300.00

Reserve for Fixed Expenses $164.00

$779.30Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business:DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$1,401.28$750.00 X 100 = 187%

$1,401.28$779.30

X 100 = 179%

$1.87

$1.79

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings $779.30 Totals $779.30

$779.30Total Start-Up Investment

Business Responsibility& Philanthropy

Business Responsibility I will ask and survey customers each month

on hoe they feel about my product.

Philanthropy Each year I will take one-fourth of my net

profits and donate them to St. Judes Children’s Research Hospital.

Business & Personal Goals

To successfully get my business started (off the ground).

Make a perfect allergen list

Pass my Marketing and Entrepreneurship class

Graduate high school

Business Personal

Earn my vendor license, health and zoning permits.

Find a location and hire employees.

Sh

ort

-Te

rmL

on

g-T

erm Attend Curry College

Graduate with bachelor’s

End your jones for juice with Jitterbug…

Thank you for your consideration.

Jitterbug’s Juice Co.