Brand positioning of Billoo

Target customers• Age group 7 years to 13 years

Brand promotion and distribution

• The brand will be promoted through

• Website mostly accessed by the children of this age group • Websites like Yahoo and Rediff since opening a mail account

is the first stage of internet in this multimedia age • Distributing comic books in the schools • Tie up with the schools to print their character on the

reverse of the note book because many schools prefer to have their own note books where their school photograph on the front and on the reverse side of the book a small quotation will be printed just to fill the space

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• Organize a drawing competition in the schools where the school children will be explained about the character and then a asked to draw the character and the student who wins the competition will be presented with a toy of Billoo.

• Tie up with Mc Donald’ s or any food chain to give away the effigy of Billoo along with their happy meals

• Tie up with a FMCG product which is consumed by children like Horlicks, Bournvita and make their character mascot for their product

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• Print the character on the stationary items like exam pads, compass box, pens etc.. Where stationary expenses are more for the target market

• Print the character on the bed sheets and pillow covers because children prefer having their favorite cartoon character on the bed sheets and pillow covers