JITENDRA KUMAR MISHRAMobile: 09789723460, 09739453004, Email: gauravjeetu@gmail.com

Seeking Positions in Marketing/ Brand Management with a growth-oriented organization in Retail Industry

SNAPSHOT Accomplished, marketing professional with broad marketing experience of 7+years, encompassing strategic planning,

qualitative & quantitative research, interactive marketing, creative development (All kind of marketing Collaterals) , direct-marketing, public relations, Yearly Marketing Calendar (as per Region and Occasion), sales promotion, Campaign Management, Product Promotion and communications.

Presently associated with Khazana Jewellery Private Limited as Deputy Marketing Manager (Tamil Nadu, Karnataka, Delhi Region).

Gained experience in Campaign Planning & Execution along with Customer Engagement , Agency handling, Budget Management, Brand Activation, ATL & BTL Activity, Developing Loyalty Programs, New Store Launch and Demographic Analysis, Designing Visual Merchandising & New Business Development

Enabled significant growth and sustainable brand differentiation through strategic and creative leadership and successful brand communications programs. Focus on bottom line results.

Developed and lead high performance multidisciplinary teams on programs spanning brand positioning & identity, brand architecture, naming, integrated marketing communications, packaging systems, publications, advertising, and interactive communications across a broad range of industries.

Familiarity with all forms of communication and marketing. Proven record in marketing new product. Ability to attract and retain highly skilled and creative people. Ability to communicate strategies and concepts across a large organization.

EMPLOYMEN T PROFILE

Since Aug 2014- Khazana Jewellery Pvt. Ltd. As Deputy Manager Marketing (Region - Tamil Nadu, Karnataka & Delhi) (www.khazanajewellery.com )

Key Deliverables:

To Established a Brand in the market Marketing activity (ATL/ BTL/ Social Media) for Khazana Jewellery. Outdoor and Cable Channel Activity Conduct Catchment study/Demographic Analysis for New Showrooms New Showroom Launch Product Promotion & Brand Building Visual Merchandising/ Showroom Visual PR Activity SMS and E-mailers Marketing Promotion through Regional TV Channel & Radio Determining marketing objective & project annual budgets Driven walk-ins to the showroom New campaign development & execution Making Yearly Calendar for Campaign & Activation Media Planning with the help of media agency Analyze media performance of campaign through focus group research Analyze Promotion effectiveness in terms of ROI & construct campaign learning board Plan & execute PR campaigns for

the region during larger campaigns Competition campaign examination Regional Level Activation (Community Specific) Vendor Management and Cost Negotiation Business Expansion

Mar 2014 – Aug 2014 Multiplex Urban Green Ltd. (A Multiplex Group Venture) as Marketing and Operations

Manager

(www.multiplexgroup.com and www.multiplexurbangreen.com )

Key Deliverables:

To Established a Brand in the market Marketing activity (ATL/BTL/Social Media) for Multiplex Urban Green. Promotion through Radio and TV Channel Sales Target and Achievement for the Multiplex Urban Green Aligning Sales team towards Sales Target. Determining marketing objective & project annual budgets Logistic and production department Procurement and Manufacturing Inventory control. Guiding & Training to junior executives. Business Expansion

Aug 2008 – Mar 2014 Future Value Retail (India) Limited (A future group venture) as Assistant Manager Marketing.

Key Deliverables:

To Established a Brand in the market Marketing activity (ATL/BTL) for Karnataka Big Bazaar & Fashion @ Big Bazaar. Determining marketing objective & project annual budgets Making Yearly Calendar for Campaign & Activation Driven walk-ins to the showroom Visual Merchanding and Showroom Visual New campaign development & execution (Campaign Management) Media Planning with the help of media agency Analyze media performance of campaign through focus group research Analyze Promotion effectiveness in terms of ROI & construct campaign learning board Plan & execute PR campaigns for the region during larger campaigns Competition campaign examination Regional Level Activation (Community Specific) Brand Activation through Digital Media (Radio/ TV/ Social Media) Vendor Management and Cost Negotiation Conduct Catchment study for New Showrooms New Big Bazaar Launch Plan. Product Promotion & Brand Building Business Expansion Responsible for Regional Marketing in Bangalore & Rest of Karnataka Region SMS and E-mailers Marketing Determining marketing objective for the region & project annual budgets and Plan for Yearly Calendar (Promotion and

Regional Festival) Wednesday Bazaar/Friday Fashion (New Promo) Brand established in the Market. New Promotion Plan & Eexecuted (Power of 10 Promotion, Fresh Bazaar, Weekdays Saving, Weekdays Saving, Fashion

Friday, Happy Hours Promotion, Wednesday Bazaar) Delivered the Result Media Planning with the help of media agency Synchronize regional Print, Radio , TV & other marketing communications with national campaign idea Promotion & Brand Building Fashion @ Big Bazaar promotion. Summer Promotion/Cross Promotion/Youth Engagement Activity for fbb (Fashion@ Big Bazaar)

Other Working Experience

Book World, Ranchi (Jharkhand) Designation Sales & Marketing Manager Duration 2 years.

Key Deliverables:

Responsible for Revenue Generation and Branding activities Responsible for on-boarding and managing the distribution network Key accounts management Recruiting New Distribution Channel Cross Promotion and Tie up.

NOTABLE ACCOMPLISHMENTS

Bagged the Best Marketing Person Award in Karnataka territory. Received Best Support Function Award. Launched 8 stores in Bangalore & 3 stores in Rest of Karnataka. Developed and launched social responsibility program “Annasantharpane” a CSR initiative in which later became part of

“Seva” initiative nationally. Introduced campaign called “Power of 10” via BTL communication in Bangalore market which later became seed for

National Campaign under the name “One price” Ideation of innovative campaigns like Great Indian Kitchen awards, Denim Festival, Just Try Maadii Kids Carnival, Kiddie

Club, RJ Stylometer, Inter-college Fashion Show. Carried out Focus group research for campaigns like Wednesday Bazaar and Monthly Savings Bazaar.

Initiated category celebration like biscuit festival, Detergent Mela, Home Dhamaka, LED Mela, etc. Contributed significantly to category sales.

EDUCATION

2008 PGPRM from Asian School of Business Management, Bhubaneswar (Scored 60%)

2003 B.A (Economics Hons.) from Ranchi University (Scored 63%)

1998 H.S.C from State Board (Bihar) (Scored 53%)

1995 S.S.C from State Board (Bihar) (Scored 52%)

PERSONAL DETAILS

Date of Birth: 2nd September 1980

Permanent Address: C/o, Vinod Kumar, Post-Milki, Bihpur District: Bhagalpur, PIN Code-853201, Bihar Present Address: # Eldam Road, Teynampet, ChennaiLanguages Known: English, Hindi, Oriya, Bengali and Kannda

DATE:

PLACE: Chennai. Signature.

Jitendra Mishra