jisc innovation team feb 2009
DESCRIPTION
Presentation to JISC about the JISC CETIS approach to web journalism.TRANSCRIPT
Online journalism – the JISC CETIS approach
Sarah Holyfield and Christina Smart
Interesting times!
World of online journalism How JISC CETIS is approaching it Where next? What it means for JISC?
JISC CETIS – Centre for Educational Technology and Interoperability Standards
JISC Innovation Support Centre for UK Higher and Post-16 Education sectors.
provides strategic advice to JISC supports its development programmes represents the sector on standards bodies works with the community to facilitate the use of educational
technologies. community activities and events, working groups
provides educational technology news, features, information and resources through its website..http://jisc.cetis.ac.uk/
The world of online journalism
Patterns and changes - Crafting pieces vs more immediate broadcasts
Twitter, Youtube etc
Who’s the journalist? people doing their own
Baghdad blogger Mumbai bombings Commons select committee last week
How is the profession responding?
Some consequences… sometimes unintended…
Feedback/response patterns Changing dynamics Traditional method – letters to editor, phone calls Now.. emails, twitters – Interpreting this? Mob rule?
Control Immediacy – no controls on what goes out
Privacy and boundaries Eg employers looking at applicants’ and employees’ Facebook pages
Audience attention Much larger audiences online throughout the day - often at work!
The experience - Empowerment ? Feel connected and absorbed Overload ? Confidence? fear of exposure? A distraction!
Where’s the more considered reflection?
What does it all mean???
Communications - for a distributed audience - from a distributed workplace
Informal Dynamic, but hard to control Lively, useful, responsive, risky More likely to be opinion – no time for reflection Personal
Formal/corporate – Boundaries and control? What’s public and what’s internal? Confidentiality Accountability? Information vs opinion? Rigidity?
Educational context – same issues?
Teaching? spontanaiety vs rigidity – assessment?
Institution? IS deptartments? – eg web 2.0 vs vle?
Courses? Content? Processes?
Students? Facebook?
Implications?
Role of JISC?
JISC CETIS and journalism Initially 1 fte dedicated journalist/editor
Our aims - Surface debate Provide comment and analysis Report on meetings Reach a range of audiences Innovate ….
Approach Get everyone writing Co-ordinate activities Use range of channels Provide a dynamic response and more considered analysis Explore providing a backchannel - value added – eg people who are tuning in from
elsewhere Liaise with other JISC communications activities
Lots of tensions as already described….
Rss via editorial process
Project directory
JISC Programme Manager’sblogs JISC Cetis
staff blogs
Comms inputs to JISC CETIS front page
A tool for administering and managing feeds
…sources and tags….
What’s happened -
From immediate to more reflective -
Making it possible –
Editorial role – selection, commissioning, steering, facilitating Channels, feeds (e.g. email lists, newsletter) Editorial tools Dedicated Time Support
Understanding the Audience Who they are? What are they comfortable with? What are they after?
A strategic approach
What we’re doing now
Updating – no time to relax! Analysing feedback New tools?
widgets to personalise your feeds? Twitter – egs for work - #jiscbids, #cetis08 backchannels – representing these on website? Etc! – how to keep up?
New topics and better tagging and search facilities Navigation Tagging – structure vs folksonomy?
Resources and archiving Access to useful materials
Issues
Control? Corporate vs individual? Collective responsibility vs freedom ? Liability and accountability? Bureaucratic control vs creativity? Tone?
Volume vs quality? Publish when you have something to say?
Skills Confidence Audience?
Discuss!
Developing a strategy for communications and dissemination?
What do you want to achieve?
Audience Message Tools and activities Resources Timescales Monitoring/evaluation
http://www.odi.org.uk/Rapid/Tools/Toolkits/Communication/Communications_strategy.html