TextTitle of both the artist and the album is placed at the top of the magazine advert and is in a large font, higlighting that this is the most important information on the advert and is what will attract a reader.

Release date of the album is large, as it is fundamental that an institution emphasise this to an audience, in order to sell as many copies of the album as possible.

Audience are given information about the content of the album and specific songs are named, perhaps because they are the the most popular and will attract an audience.

Link to the hmv website is shown and the reader is given the option to pre order the album, promoting sales of the album.

Link shown to Hendrix’s website and his logo, promoting the artist and their work.

Link to the website of Sony Commercial Music Group, promoting the work of similar artists to an audience.

Words placed in bold emphasises their importance.

ImagesThe face of Jimi Hendrix is the focal point of the advert and takes up most of the space. This allows an audience to identify with the audience, and draws their attention to the audience as an institution’s intention is to promote an artist.

Hmv logo is shown, promoting sales.

Experience Hendrix: The Best of Jimi Hendrix is a greatest hits career-spanning compilation of Hendix’s best ’s best known music from 1966 to 1970, released in 1997. The logo for Experience Hendrix, therefore, promotes the work of Hendrix.

Images of stars and the night are mystical, relating to both the title of the album and the featured song ‘Valleys of Neptune’.

ColourColour of the text alternates between yellow and white. Both of these colours stand out against the dark background, drawing the audience’s attention to the information.

The logo of hmv is pink, standing out against the dark background, promoting sales.

Colours of blue creating Hendrix’s face are the same as the background, blending him in, making him seem mystical and hinting at the genre of this album, blues rock.

Blue, green colours of the background add to the sense of the mystical, hinting at the genre of this album, blues rock.

Both the top and bottom of the advert are dark blue in colour, highlighting both the face of Hendrix and the text in the middle of the advert.