jim thompson present
TRANSCRIPT
Jim Thompson
House & Museum
Historical Background
Mystery of Mr. James Harrison Wilson Thompson• He was born in early 20th century in Delaware• He granted bachelor degree in architecture from
University of Pennsylvania• During World War II he joined Office of Strategic Services and stationed in Thailand• He interested in Thai silk and culture and decided to live in Thailand permanently• He disappeared in March 26th, 1967 in Cameron Highlands.
Historical Background
House & Museum
Historical Background
House & Museum
• Location
• Entrance fee
• Compulsory Guided Tour
Historical Background
Other Businesses
• Silk company
Historical Background
Other Businesses
• Jim Thompson Farm
Historical Background
Other Businesses
• Art Exhibition & Library
Historical Background
Other Businesses
• Restaurant
Stake Holders- Government :
TAT
- Local Community : Baan Krua (Silk Village)
- Tourist : International Tourist
- Tourism Establishment : Publicity Media
Problems
&
Solutions
Museum InformationInadequate information for visitors
Producing new print materials to give adequate information to visitors
VisitorsRelatively low number of Thai visitors
Encouraging more local people to visit
LockersLimited lockers space
Providing enough space at lockers cabinet to avoid overcrowding
Languages Offered
Limited choice of languages offered a compulsory tour in the museum
Adding new technology and more languages to
the compulsory tour guided
Sign IndicationUnattractive sign and inconvenient location
Improving the sign and assisting visitors
Tour DurationInadequate tour time during high season resulting in tour being too briefed
Make use of technological device to give comprehensive tour
during high season
Future Implications
Future Implications
• Visitors satisfaction
• Marketing and Publicity
• Traffic Management
• Adding values to visits
Visitors satisfaction
• Clarification at the ticket sale booth
• Space arrangement
Marketing and Publicity
• New print materials coordinated with compulsory guided tour
• More publicity at Jim Thompson’s subsidiary
• Links with schools in the area
Traffic Management
• Handy electronic device
• More languages offered
• Used during high season
Adding values to visit
• Boat trip as a new route to visit the museum
• Information at the Art Center
• Questionnaire
Thank you