jim baird, chris ewing, nicki souter
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Joined-Up Public Communication and Provision of Public Services in Minimising Waste to Landfill – a Case Study. Jim Baird, Chris Ewing, Nicki Souter. Fife Council Zero Waste Strategy and The Drivers for Change. Population = 360,000, Households = 167,000 - PowerPoint PPT PresentationTRANSCRIPT
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Joined-Up Public Communication and Provision of Public Services in Minimising Waste to Landfill a Case Study
Jim Baird, Chris Ewing, Nicki SouterWhat Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Fife Council Zero Waste Strategy and The Drivers for Change
Population = 360,000, Households = 167,000Fife Council manages 246,136 tonnes of waste each yearProgressively increasing recycling performance2% in 2000/0145.3% in 2009/10Fife Council still landfills 134,636 tonnes of waste each yearFife has signed up to Zero Waste to landfill by 2020. Landfill Allowance Scheme, Landfill Tax Escalator, Scottish Government Zero Waste targets.
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Fife Council Zero Waste Strategy and The Drivers for Change
Kerbside Recycling to over 145,000 households: 3 bin system operating a fortnightly collection system for the following materials:Waste paper, card and cardboardGarden wasteLandfill waste
Kerbside Recycling Points (360)Food and drinks cansPlastic bottlesTextiles Glass
Recycling Centres 11 strategic locationsWhat Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Fife Council Zero Waste Strategy and The Drivers for Change
Further development of recycling infrastructure to:Maximise recovery of food waste for treatment and energy recoveryImprove capture rates for paper, plastics, glass, cans and other recyclatesMinimise risk of Landfill Allowance Scheme penalty Reduce CO2 emissions Meet public requirements
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Fife Pilot Sept 2009 March 2010 What Works In Behaviour Change ? 28th June 2010
Option 1Trial AreasNumber of Households1Guardbridge and Leuchars7822Markinch12503Culross, Valleyfield and Torryburn1418
What Works In Behaviour Change ? 28th June 2010
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Fife Pilot Sept 2009 March 2010
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Option 1
Option 3
Option 2
Garden & Food WasteRecycling
Paper & CardboardRecycling
All Cans & PlasticsRecycling
Landfill Waste
Size: 240L
Size: 240L
Size: 240L
Size: 140L
Size: 240L
Size: 140L
Size: 240L
Size: 240L
Size: 240L
Size: 140L
Size: 240L
2 weeks
2 weeks
2 weeks
2 weeks
2 weeks
2 weeks
4 weeks
4 weeks
2 weeks
4 Weeks
2 weeks
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Behavioural Change
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InstrumentsWhat Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Instruments
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Intervention
Campaign Plan 3 phase campaign (Teaser, Main, Feedback ) Target groups - Fife residents, Councilors, Community Councils, Community groups, Schools, Local media.
Campaign outcomes - Fife residents informed, understand and engage with the new services.
Campaign goals - Increase in recycling, increase in participation, smooth transition, community links.
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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InterventionWhat Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Engagement methodsLocal briefings Recycling Advisors
Waste Aware Fife Team Waste Aware Fife Road showCollection crews
What Works In Behaviour Change ? 28th June 2010Intervention
What Works In Behaviour Change ? 28th June 2010
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Monitor and EvaluateEstablish baselinePre-trial attitudinal questionnairePre-trial waste analysisPre-trial audit of households
Evaluate impactsDuring and post trial waste analysisDuring and post attitudinal questionnaire Media monitoringParticipation ratesContamination ratesKg/household /weekFeedback and inform
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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InfrastructureWhat Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Behavioural Change
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Trial Outcomes to March 2010What Works In Behaviour Change ? 28th June 2010
Waste TypeOption 1 EastOption 2 CentralOption3 WestControlFood Waste1.52.00.9N/AGarden Waste2.02.62.752.9Paper and Card2.342.62.452.1Cans and PlasticsN/A0.70.9N/ALandfill8.63.97.37.8Total14.4412.014.112.8Recycling Rate40.4%67.5%48.2%39.1%
What Works In Behaviour Change ? 28th June 2010
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Potential Outcomes 2012/2013Option 2 Most successful scheme Garden/Food Waste/ Fortnightly/240 litre Plastic and Cans/4 weekly/240 litre Paper and cardboard/4 weekly/240 litre Landfill bin/Fortnightly/140 litre
Projected increase in recycling rates by 2012/2013 assuming Markinch results replicated Fife wide 53.99%.
A further 6.99% increase.
What Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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Thank You
E-mail: [email protected] Works In Behaviour Change ? 28th June 2010
What Works In Behaviour Change ? 28th June 2010
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