jibe social_brandbuilder

Social Brand BuilderintroducingConnecting Brands & Friends!

Edwin Witvoet - 1995 - 2005 : Philips / Logica - 2005 : Owner Jibe Company

Jibe Company- Data-warehousing & Intelligence Monitoring & Customer Profiling

Customers

CONNECTING BRANDS & FRIENDS !

Jibe Company

Needs ✓ Insight in online performance own brand(s) & competition ✓ Insight in behavior of fans and customers, wrt

‣ social media activity ‣ response on campaigns & promotions ‣ purchase behavior ‣ response on newsletters

✓ Targeted and personalized marketing & communication ✓ Increase brandvalue by refined businessmodels to

fans & media- / advertising-partners


Data Driven Marketing

Jibe’s - Social Brand Builder ✓ Centralizes and secures data in data-warehouse ✓ enriches fan-/customer-database

‣ social behavior (following, talking about, influence) ‣ campaign behavior ‣ purchase behavior ‣ mail behavior

✓ provides insights via dashboards & reports ‣ overall dashboard /w fangrowith, activation, media-consumption & demographics ‣ campaign and media-value reporting

✓ provides segmentation based on enriched profiles ✓ Jibe also provides analysis and consultancy services


Data Driven Marketing

Social Brand Builder - Connecting Brands with Friends!

Brand Performance Reporting Segmentation ✓ Fan growth ✓ Activation ✓ Consumption ✓ Demographics

✓ Reputation ✓Campaigns ✓ Sales ✓ Audience Analysis

✓Group your Fans ✓ Analyse ✓ Target ✓ Personalize

http://www.jibecompany.com - [email protected] - 5623 EG Eindhoven, The NetherlandsContact us

Social Brand Builder

Ticket & Webshop salesCRM records & Mail lists

Web trafficSocial Connections


Data Centralization : Web & Sales performance

Centralized Overview

• Fan base on all networks

• Activation

• Media Consumption

• Demographics


Data Centralisatie : Centralized overview of Brand Performance

Online Reputation Benchmark

CONNECTING BRANDS & FANS !

Competitive Benchmark

• Online Reputation Ranking

• 4000 brands

• 24/7 monitoring

• Market Research & Benchmarking

!✓ Brand Awareness : Build Fans on all networks

✓ Reputation Management : Create a positive sentiment

✓ Brand Dialogue : Join the conversation

✓ Influencer Marketing : embrace influencers

✓ Clicks, Traffic, Leads : Promote campaigns

✓ Conversion & Sales insights : improve conversion

Monitoring : Brand, Conversation, Fans, Commerce

MONITORING | REAL-TIME DASHBOARD | PERIODIC REPORTING

information ➠ insight ➠ strategy

Brand Insights Conversation Insights Community Insights Business Insights

Activations Buzz Profile Business Score

✓Facebook Fans ✓Volume over time ✓Klout influence followers ✓Reach

✓Twitter Followers ✓Sentiment ✓Fan Score (ranked profiles) ✓Presence

✓Hyves Friends ✓Influencers (FB, Tw, Hyves) ✓User Segmentation (web, DB, Social) ✓Interaction

✓YouTube Subscribers ✓Related Hashtags ✓Sales

✓Newsletter opt-in ✓Topics

✓Own Accounts ✓Shared Content (URL’s)

Traffic Brand Mailing Sales

✓Facebook page views ✓Facebook wall conversation ✓Newsletter subscription ✓Sales per channel

✓Youtube profile views ‣most liked, commented ✓Mailings ✓Sales per product

✓Youtube video views ‣Posts, Comments, Likes ✓Sent Newsletters

✓Site visits / visitors / pageviews ‣Labels & Export functie

Other ✓Twitter account conversation

✓Twitter Lists ‣Tweets, mentions

✓Klout influence score ‣RT, Hashtags, Followers

‣Labels & Export functie

Monitoring Dashboard : Insights per Tab

INSIGHTS : BRAND | CONVERSATION | COMMUNITY | BUSINESS

!✓ 360o customer profile

➡ Demographics : age, gender, address ➡ Social Graph : brands, interests, behavior, friends, influence ➡ Transactions : spending, value, products, preferences

✓ Identity Management ➡ Register & Sign-up: create account ➡ Social Login : Connect through Facebook, Twitter, Google... ➡ identification : relate account and customer/member-card ➡ self service : empower customer into Do It Yourself model !

✓ Customer Oriented Services (organic Marketing) ➡ Information : personalized messages and information ➡ Marketing : personalized promotions & rewards ➡ Commerce : personalized ads, products & services

Profiling : Behavior based Segmentation

PROFILING | CONNECT | SEGMENTATION | CUSTOMER CENTRIC

Customer insights ➠ Target / Personalize

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๏ Monitoring ✓ Online Analytics Dashboard ✓ Reporting per Brand & Campaign ✓ Optional : Market Overview Reports

๏ Social CRM ✓ Social Connect

- Social registration & login- synchronize Social profile information

✓ Customer Profiling360 Customer profiles- newsletter optin- Social network profile- Social influence- Transactions- Participation in campaigns

✓ Matchmakerinterface voor web & apps for real-time requests of userprofile details, for personalized communication, promotion and advertising. Monitoring SocialCRM

Marketing Intelligence Conversion

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MatchMaker

Monitoring & Reporting

Social Connect

Customer Profiling

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Monitoring & SocialCRM : Target & Personalize

CONNECTING BRANDS WITH FRIENDS !

CONNECTING BRANDS & FRIENDS!

jibe social_brandbuilder

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