jialu zhang design portfolio

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J I A L U Z H A N G DESIGN PORTFOLIO

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Page 1: Jialu Zhang Design Portfolio

J I A L U Z H A N G

D E S I G N P O R T F O L I O

Page 2: Jialu Zhang Design Portfolio
Page 3: Jialu Zhang Design Portfolio

01 fashion boutique soho, nyc

02 co-working office for sproutbox bloomington, indiana

03 play 360 playground nairobi, kenya

04 folded light art w/ jiangmei wu

05 lifestyle image game microgame design

studio 2013 // educational & sustainable design

internship 2015 // industrial design

studio 2015 // graphic & interaction design

studio 2014 // office design

studio 2015 // retail design

CONTENTS

Page 4: Jialu Zhang Design Portfolio

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SoHo, New YorkFA S H I O N B O U T I Q U E

The design challenge is to research garment construction techniques that are used in both fashion and architecture fields and try to apply the techniques to a design project.I used Revit, Rhino, PS and AI in this project. Also I experienced 3d printing and learned the importance of technology in today’s design field.

The fashion boutique design is based on garment technique research. The site is located at 130 Prince St, SoHo, NYC, about 8200 square feet.

Inspiration - Christopher Kane’s Wearable Art

Ruled Surface 3D Print Model

During the process of exploring the layering technique, it was noticed that because of the characteristics of fabric - softness - the layers create ruled surfaces.So in the following research, I studied the formation of ruled surface, and how it could work with layering to create a different visual effect.

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Motif Research

Ruled Surface Prototype Study

Perspective

Single Surface

TwoMirrored Sufaces

Connectw/ a FlatSurface

Iteration

Front View

Top View

Right View

Front ElevationShading+Contour

Section

Application w/ Layering

Based on a basic ruled surface, the motif can be expanded to larger surface with an interesting contour.

With Layering, the surface is shown more clearly with a waving effect.

A-A’ B-B’ A

A’ B’ C’

B CC-C’

Perspective

Page 6: Jialu Zhang Design Portfolio

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Floor Plan

Seasonal Collection Display

Shoes, Bags & Accessories

Women’s & Men’sClothing

Lounge

OfficeFitting Rooms

Storefront Display

Cashier’s

Storage

Storage

Fitting Rooms

Instead of a traditional center-focused layout, the circulation is tilted to respond the ruled surface technique. Also, this enables a larger area for display, service area, and circulation.

The focus wall is placed at the center and built through two floors.

Semi-Private/Private AreaPublic Area

Horizaontal Circulation

Program & Circulation

A-A Section

A A

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First Floor

Ceiling

0' - 0"

14' - 0"Dropped Ceiling

12' - 0"

The layering technique is used along with the ruled surface installation at the entrance to create a strong impact of the store concept - Using the combination of ruled surface and layering to create uniqueness and versatility.

This combination continues at the cashier’s.

View from the Entrance

Page 8: Jialu Zhang Design Portfolio

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First Floor0' - 0"

Dropped Ceiling12' - 0"

First Floor0' - 0"

Ceiling14' - 0"

Dropped Ceiling12' - 0"

Central Area

Basement

Page 9: Jialu Zhang Design Portfolio

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Shoes Area

Page 10: Jialu Zhang Design Portfolio

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The design emphases social interaction to decrease isolating of people or space because of new technology.

functional clusterpassageway / connection

Design Objective

Site

Subway works as the main public transit connecting main districts of a city.In the same way, for this project, a “subway tunnel” is built to connect all “stops”--offices, cafe, auditorium.....-- in the building.

As a new style of working experience that involves a shared working environment, the most important part of this coworking office project is considering the office more interms of “what it needs to do for the users.” The guiding principle is just like any other products in the design field- no matter architecture design, industrial design, or interaction design.

The design challenge is turning currently vacant, historic, downtown building into a new mixed office space. The subject site is approximately 2.0 acres, situated in downtown district of city of Bloomington, Indiana.

at Bloomington Tech ParkCO-WORKING OFFICE

The overall gird of Bloomington and the orginal building pattern is continued in the building.

Existing Grid

Design Approach

Subway Concept

Proposed Design Structure

IU CAMPUS

DOWNTON

BLOOMINGTONCOMMUNITY

B-Line Trail

NATIONAL PARK

RECREATION

RESIDENCE

EDUCATION

BUSINESS

Site

Surrounding Factors

Page 11: Jialu Zhang Design Portfolio

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A-A Section

PrivateIndividual Offices

Conference RoomsCo-working Office

Work StationsPhone Booths

AuditoriumCafe

Semi-Private/Public Public

A A

Floor Plan

1

3

2

4

5

6

Reception Area

Phone Booth/Thinking Tanks

Private Offices & Meeting Rooms

Cafe

Co-working Office

Auditorium

1

4

2

5

3

6

The “Tunnel” Private Rooms

Co-working Office Cafe

Auditorium

Page 12: Jialu Zhang Design Portfolio

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Reception Area

Color Palette

Page 13: Jialu Zhang Design Portfolio

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The Subway-like “Tunnel”

The ceiling, wall and floor of a subway “WRAP” up the carriage.

Page 14: Jialu Zhang Design Portfolio

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P l a y 3 6 0 P l a y g ro u n d D e s i g n

This project is a part of Play360, building low-cost sustainable playgrounds as a means of improving education throughout the developing world.

Sustainablity draws on multi-disciplines, which is critical to today’s world, especially developing countries. I study about how people are designing solutions to local problems using the principles of appropriate technology, and implement these for designing a public space for a neighborhood in the Slum of Kibera, Nairobi, Kenya.

The site is rectangular-shape and located between houses. The challenge is using the limited material to develop a flexible and safe playground system. Safe zones for playing must be considered during the whole design process.

Kibera Slum, Nairobi, Kenya

Playground Site

Page 15: Jialu Zhang Design Portfolio

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Basic Module

1 32 4

The materials used are mostly tires, wood, sand, ropes and other local material which are easy to access and recycle.

The design has unlimited possibilities becuase the module can be applied to both small and large scale design.

For this basic module, wood is the main material.

Page 16: Jialu Zhang Design Portfolio

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Different variations are created based on basic module. Various functions can be performed.*Icons from Play360.

Variations

3-4 years

5+ years<2500mm

<1500mm

<1200mm

<2500mm

1500-1800mm

2500-2800mm

3500-4000mm

3500-4000mm

1800mm

1200mm

3-4 years

5+ years<2500mm

<1500mm

1500-1800mm

2500-2800mm

3500-4000mm

3500-4000mm

1800mm

1200mm

3-4 years

5+ years<2500mm

<1500mm

1500-1900mm

<600mm

>600mm >600mm

Total Fallzone = 8.3m

>300 mm /12 “

1500-1900mm

<600mm

>600mm >600mm

Total Fallzone = 8.3m

>300 mm /12 “

1 Boards 3 Swing 3 Climbing Branches

Page 17: Jialu Zhang Design Portfolio

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600m

m

1200

mm

1800

mm

2000-2500mm

2000-2500mm4 Tire Bridge 5 Tire Climbing

Larger Scale Application

3-4 years

5+ years<2500mm

<1500mm

12

3=

x

+

-

5

6

7

45

6

1

2

3

13’ 3 3/4"

1

3

2

+

-

=5

6

7

4

5

6

2000mm-2500mm

1000-1500mm

6 Calculator Tire

Page 18: Jialu Zhang Design Portfolio

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Fo l d e d L i g h t A r tw/ Professor Jiangmei Wu

I assisted with the designs, their refinement and crafting the final product in this project.

Folded Light Art is a project by Jiangmei Wu that included a number of illuminated paper sculpture. It has been exhibited in different museums in the U.S and Asia. The paper lights are inspired from traditional Chinese paper folding. Transforming a flat sheet of paper to 3D form requires manipulation of the paper surface, and exploration of different structure, materiality, geometric rhythm and pattern.

BrainstormingPrototyping

Refining Details

Assembling

Testing

Design Process

Page 19: Jialu Zhang Design Portfolio

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Affinity Diagram

The key concept is “lifestyle.” After the field visit and brainstorming, I want to explore how people have their lifestyle choices, and what the relationship between these choices are.

*More details available on jialuzhang.com

L ifeSTYLE

FASHION

mUSIC

rECREATION

photo

festival

color

clothing

book

vintage

eXPERIENCEst

arts

wit

h

or ig inates

shopping is

shares

�l ls

is recorded by

bul ids through

tel ls

sh

ows

attracts

people by

educa

te p

eople

wit

h

i s learned from

is on

e

way of

one w

ay o

f

which

is

i s a core e lement of

has a corresponding

style of

tel ls

thro

ugh must

have

conta

ins

both te l l a person ’s

preference

adds to

highl ights

inf lue

nces

can b

oth

evoke e

moti

on

Concept Map

Concept Map

User Journey Mapping

Prototyping

Component Design

Logo & Package Design

L i fe s t y l e I m a ge G a m eGraphic Design

This is a microgame design project, in which shows how I think as a designer and interpret the design process and elements.The project consists two main parts - concept map and the game design. The microgame is designed based on the concept map.

This concept map is developed based on a series of design process, including field visit, brainstorming, problem statement, generate concepts and terms, and finally, creating a map.

Urban Outifitters is chosen as the field. The map is a basis for the following microgame design.

Page 21: Jialu Zhang Design Portfolio

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Sketches

Developing the guiding principles and opportunities through building an experience map and exploring the players’ actions and emotions through the whole process.

Graphic design skills are also challenged in this part so that the information could be delivered clearly.

Concept Map

User Journey Mapping

Prototyping

Component Design

Logo & Package Design

User Journey

Ask people who have played gameSearch online for help

GU

O

Guiding Principles

User Journey

People who play a (micro) game together are not limited to close friends or families

Microgames provide an opportunity to let players become familiar with each other on specific occasions

Microgames are popular nowadays because they are easy to carry and comprehend

Maximize attractiveness by a successful logo & package design Show the game concept explicitly

Let people have access to help when they need

Improve the rule book /sheet experience

Provide flexibility of the rules or goals to win

Support people in creating their own solutions

Opportunities

People choose the games which align with their lifestyles and preferences

Stage

Thinking

Feeling

Doing

Touchpoint

Choose a game Preperation Test Play Play the game Post play

-Share the game with others as soon as possible-Not going to play it again

-How to win the game?-What are others’ card/character?

-Enjoyable and having fun-Become competitive

-Get bored if one round is too longor the rules are too complicated

-How does the game work?-What should I deal with the cards?-Are the rules clear?

-What kind of game is it?-Does the box/logo design make the game look fun to play?-Who should I play it with?

-Excited, but a little unsure-Ready to get started

-Frustrated if cannot find a satisfying game

-Do I have everything ready?-Does everyone understand the rules?-Are people happy with the game?

-Glad when understand the rules

-Exhausted if the rules are too long-Want to ask for help-Worried

-Happy and satisfied-Want to start play the game

-Frustratedif it does not work-Get bored and want to choose another game to play

-Excited to play with other people-Willing to purchase the game set

-Frustrated if people do notenjoy the game

Ask friends for suggestions

Serach online for games

Look at the box/package

Read the brief discription

Open the box & take out game piecesRead Rule BookFigure out game piecesExplain game to others

Check the rules back and forthAsk about the rulesDecide own goal/rules if necessary

Distribute game componentsTest Play

Communicate with other players

Play the game

Get familiar with the rules

Introducing the gameto other people

Share photos

Play it again at another time/ placeBring it to another party

Uhh...?

“I’m not sure...”

“So much fun!”

“I got it!”

Page 22: Jialu Zhang Design Portfolio

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Concept Map

User Journey Mapping

Prototyping

Component Design

Logo & Package Design

Game Components, Logo & Package Design

Page 23: Jialu Zhang Design Portfolio

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Page 24: Jialu Zhang Design Portfolio

Jialu [email protected]

jialuzhang.comB.S Interior design, Indiana University