jet blue airways soft core competencies
TRANSCRIPT
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29111311 Haidir Afesina 29111328 Hendra Winata
29111329 Mita Listyatri 29111338 Andek Prabowo
29111344 Aprian Eka Rahadi 29111384 Chairunnisa Mirhelina
29111387 Franciscus Xaverius Kresna Paska 29111393 Agung Indri Pramantyo
START FROM
THE SCRATCH
SOFT
COMPETENCIES
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Company Profile
David Neeleman
Founder of jetBlue
You need to go
to where people
want to fly
A low cost airline
that delivers customer`s inflight experience
with a new standardized fleet of A320
,
leather seats, directv
by targeng high volume oflong haul routes
JFK as home base Started on February 11th , 2000
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Business Strategy
Arenas
Vehicles
DifferenEator
Staging
conomic
Logic
Low fare commercialUnderserved but over priced US ciEes
Start from the scratch
i.e. purchase his own airline (A320 standardized)
Service and ameniEes compare to other low cost carrier
i.e. leather seats, direct tv
2 planes to 10 every 5 weeks
9 departures 50 per day in 1 year
Cost advantages
e.g. JFK home base, paperless Ecket
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Values
Safety Caring Fun Passion Integrity
Concern
for order
Costumerservice
orientaon
Self ControlAchievementOrientaon
OrganizaonalCommitment
InterpersonalUnderstanding
Teamwork
Spencer & Spencer Competency
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Job Value Distribution
HARD
COMPTNCSOFT
COMPTNCWORKING
CONDITION
DUCATIONXPRINC
CRTIFICATIONCOR VALU
GNRIC VALUCOMFORT LVLACCIDNT RISKNVIRONMTAL
HAZARD
JOB VALU
57 % 42 % 1 %
EXAM
PLE:
PILOT
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Job Value Distribution
DUCATION XPRINC CRTIFICATION
HIGH SCHOOL GRADDIPLOMA
S1S2
FRSHMAN15 YARS610 YARS>10 YARS
LANGUAG SKILLCOMPUTR SKILLJOB SKILL
HARD COMPTNC
36 % 39 % 25 %
EXAM
PLE:
PILOT
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Job Value Distribution
COR VALU GNRIC VALU
IMPA 34%ATA 33%EXPA 33%
SOFT COMPTNC
ACHA 8%CO 16%
IU/INGA 16%CSOA 16%TWA 14%SCT 16%OC 14%
EXAMPLE:
PILOT
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Job Value
Distribution
EXAMPLE:
PILOT
0.57
0.42
0.01
0 0.1 0.2 0.3 0.4 0.5 0.6
HARD COMPTNCIS
SOFT COMPTNCIS
WORKING CONDITION
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Hard Competence
Distribution
EXAM
PLE:
PILOT
0.36
0.39
0.25
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
ducaEon
xperience
CerEficaEon
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Soft Competence
Distribution
EXAM
PLE:
PILOT
0.57
0.43
0 0.1 0.2 0.3 0.4 0.5 0.6
Core Competencies
Generic Competencies
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Working Condition
Distribution
EXAM
PLE:
PILOT
0.2
0.4
0.4
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45
Comfort Level
Accident Risk
nvironmental Hazard
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Soft Competence Core Value
Distribution EXAM
PLE:
PILOT
0.08
0.16
0.16
0.16
0.14
0.16
0.14
0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18
ACHA (Intensity & Fijngs)
CO (Concern for Order)
IU/ING A ( Interpersonal Understanding / Integrity)
CSO A ( Cutomer Service OrientaEon)
TW A (Team Work)
SCT (Self Control)
OC (OrganizaEonal Commitment)
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Job Value Distribution
0%
10%
20%
30%
40%
50%
60%
HARD COMPTNCIS
SOFT COMPTNCIS
WORKING CONDITION
57%
42%
1%
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Hard Competencies
EXAMPL
E:
PILOT
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Working Condition
EXAMPL
E:
PILOT
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Soft Competencies
0%
10%
20%
30%
40%
50%
60%
Core Competencies
Generic Competencies
57%
43%
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Soft Competencies Core (1)
EXAMPL
E:
PILOT
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Soft Competencies Generic (1)
EXAMPL
E:
PILOT
REASON
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REASON
EXAMPL
E:
PILOT
REASON
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REASON
EXAMPL
E:
PILOT
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Summary Compensation
Source by: 09/07/2012 hp://www.glassdoor.com/Salary/JetBlueSalaries11385.htm
No
Posion Job Family ScoreGradeName
GradeLevel
MedianMarket
Salary
Salary perPoint
Rao Base
Median
Salary
Average
Salary perPoint Rao
Base
Compev
eness
(Harga job
value)
Recomen
ded base
salary
Calculated base
salary
1 Chief of xecuEveOfficer
LeadershipTeam 951.835
Board ofDirector 1 26.215 0,028 0,028 0,038 26.215 35.764
2 Ground OperaEonSr.Manager
OperaEon794.730
SeniorManager 2 17.000 0,021 0,021 0,022 17.000 17.484
3 Pilot OperaEon694.132
Manager3 13.833 0,020 0,020 0,022 13.833 15.319
4 Senior Flight
Aendant
OperaEon
672.961
Officer
4 4.714 0,007 0,007 0,008 4.714 5.5105 Aircra Maintenance
OfficerOperaEon
585.675Junior
Officer 5 5.281 0,009 0,009 0,015 5.281 8.583
6 TickeEng Staff OperaEon321.688
Staff6 1.954 0,006 0,006 0,006 1.954 2.059
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Supporting Data
Compensation Cont.
hp://www.glassdoor.com/Salary/SouthwestAirlinesSalaries611.htm
CO Sr. Mgr Ground Handling Pilot Sr. Flight A Aircra
Maintenance
Officer
TickeEng Staff
Monthly Salary Jet Blue $ 16.666,667 $ 14.000,000 $ 12.347,000 $ 3.918,400 $ 1.979,200 $ 1.848,000
Annual Salary Jet Blue $ 200.000,000 $ 172.000,000 $ 148,167 $ 47.020,800 $ 23.750,400 $ 22.176,000
Job Value Jet Blue $ 0,018 $ 0,018 $ 0,018 $ 0,006 $ 0,003 $ 0,006
Monthly Salary South West $ 35.763,917 $ 20.000,917 $ 15.319,000 $ 5.510,400 $ 8.583,333 $ 2.059,200
Annual Salary South West $ 429.167,000 $ 229.167,000 $ 183,831 $ 66.124,800 $ 103,000 $ 24.710,400
Job Value South West $ 0,038 $ 0,025 $ 0,022 $ 0,008 $ 0,015 $ 0,006
Avg Job Value $ 0,028 $ 0,021 $ 0,020 $ 0,007 $ 0,009 $ 0,006
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APPENDIX
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Structure Organization
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Structure Organization A
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Structure Organization B
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Structure Organization C
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JOB SUMMARYProvide leadership to posiEon the company at the forefront
of the industry. Develop a strategic plan to advance the
company's mission and obecEves and to promote revenue,
profitability and growth as an organizaEon. Overseecompany operaEons to insure producEon efficiency,
quality, service, and costeffecEve management of
resources.
TASK & RESPONSIBILITIES
Task & Responsibilities Performance Indicator
Evaluate performance of executives
for compliance with established
policies and objectives of the
company and contribution in attaining
objectives
90% accurate evaluation data
Present company report at Annual
Stockholder and Boar of Directormeetings
Annual report delivered and
understood by stockholder and boardof director
Develop a strategic plan to advance
the companys mission and objectives
and to promote revenue, profitability,
and growth as an organization
20% growth of revenue annually
Overseas company operations to
insure production efficiency, quality,
service, and cost-effectivemanagement of resources
90% Compatibility between planning
and implementation
CEO responsibility to facilitate
business and should also have a
strategic vision to align the company,
both internally and externally
90% Company vision and mission
accomplished
Review activity reports and financial
statements to determine progress and
status in attaining objective and plans
in accordance with current condition
90% Compatibility between planning
and implementation
CHIEF EXECUTIVE OFFICER
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CHIEF EXECUTIVE OFFICER
CompetenciesMax
ScoreWeight
CompetenceRank
DescriponMax
LevelLevel Calculated
Score
HARD COMPTNCIS 420.000 33% ducaEon 1=High School, 2=Diploma, 3=S1, 4=S2 4 4 138.600
0,42
41% experience 1=0, 2=15, 3=610, 4 >10 4 4 172.200
26% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 3 109.200
Core Competencies 324.900 16% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 7 45.486
0,57 7% Priority 2 CO (Concern for Order) 7 7 22.743
15% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 5 48.735
15% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 8 43.320
15% Priority 5 TW A (Team Work) 7 5 34.811
16% Priority 6 SCT (Self Control) 6 5 43.320
16% Priority 7 OC (OrganizaEonal Commitment) 6 5 43.320
Generic Competencies 245.100 28% Competency 1 Dev A (Developing Others) 9 9 68.628
36% Competency 2 Dir A ( DirecEveness and Use of PotsiEve Power) 9 9 88.236
36% Competency 3 TL A (Team Leadership) 7 7 88.236
Working CondiEon 10.000 45% WCA comfort level 2 1 2.250
0,01 33% WCB accident risk 2 1 1.650
22% WCC environmental hazard 2 1 1.100
JOB SCOR 951.835
CHIEF EXECUTIVE OFFICER
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Job Value
951.835
Average Market
Salary
$ 26.215Calculate Base
Salary
$ 35.764
CHIEF EXECUTIVE OFFICER
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JOB SUMMARY Manage the daily operations of Ground operation Ensuring and Assure system of loads baggage, stocks provisions, safe
guidance of aircraft movement on arrival and departure running based on
procedure.
Help maintain staff performance, morale, productivity, value safety for all,have positive attitudes and are happy to serve our customers by ensuring
that systems are in place and functioning well.
Responsible to coordinate the ground operation report for managementand other user.
Ensuring Safety awareness of Manager & staff. Encourage Manager & staff to focus customer serving. Evaluate and improvement operation system of Ground operation division
TASK & RESPONSIBILITIES
Task & Responsibilities Key Performance Indicator
Manage loading and unload ing Customers luggage No customers luggage lost
Ensure & Assure System of operating ground serviceequipment
Ground service equipment working properly
Ensuring safety awareness of manager and staffground operation
Aircraft cabin ready to use and clean for departure
GROUND OPERATION Sr. MANAGER
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CompetenciesMax
ScoreWeight
CompetenceRank
DescriponMax
LevelLevel
CalculatedScore
HARD COMPTNCIS 570.000 41% ducaEon 1=High School, 2=Diploma, 3=S1, 4=S2 4 3 175.275
0,57
36% xperience 1=0, 2=15, 3=610, 4>10 4 4 205.200
23% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 3 131.100
Core Competencies 239.400 11% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 6 19.751
0,42 15% Priority 2 CO (Concern for Order) 7 5 25.650
15% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 4 28.728
15% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 7 27.930
15% Priority 5 TW A (Team Work) 7 6 30.780
14% Priority 6 SCT (Self Control) 6 5 27.930
15% Priority 7 OC (OrganizaEonal Commitment) 6 3 17.955
Generic Competencies 133.300 30% Competency 1 OrganizaEonal awareness 6 5 33.325
40% Competency 2 INT A ( IniEaEf / ProakEf) 9 6 35.547
30% Competency 3 AT A (AnalyEcal Thinking) 6 4 26.660
Working CondiEon 10.000 22% WCA comfort level 2 1 1.100
0,01 33% WCB accident risk 2 2 3.300
45% WCC environmental hazard 2 2 4.500
JOB SCOR 794.730
GROUND OPERATION Sr. MANAGER
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Job Value
794.730
Average Market
Salary
$ 17.000Calculate Base
Salary
$ 17.484
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JOB SUMMARYnsures that trip of assigned flight (aircra larger than
12,500 pounds at takeoff) is conducted in the safest
manner possible. Determines flight routes, speed, and take
off and landing Emes to fulfill scheduling requirements.
Must stay current with federal and local flight regulaEons.Possesses current airline transport cerEficate with
necessary type raEngs. Requires a minimum of 5,000 hours
of flight experience
TASK & RESPONSIBILITIES
Task & Responsibilities Performance Indicator
Prepare flight plans andcoordination with contact
control towersZero accident during flight
Provide clear instructionsNumber of check are done in flights
safety procedures
Running procedure from theflight inspection aircraft
before take off to landing
Checking are done in flightsoperating procedures
a leader of the flightAirplane successfully and
landing on schedule
PILOT
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CompetenciesMax
ScoreWeight
CompetenceRank
DescriponMax
LevelLevel Calculated
Score
HARD COMPTNCIS 570.000 36% ducaEon 1=High School, 2=Diploma, 3=S1, 4=S2 4 3 153.900
0,57
39% xperience 1=0, 2=15, 3=610, 4>10 4 2 111.150
25% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 3 142.500
Core Competencies 239.400 8% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 4 9.576
0,42 16% Priority 2 CO (Concern for Order) 7 7 38.304
16% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 4 30.643
16% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 6 25.536
14% Priority 5 TW A (Team Work) 7 6 28.728
16% Priority 6 SCT (Self Control) 6 3 19.152
14% Priority 7 OC (OrganizaEonal Commitment) 6 2 11.172
Generic Competencies 133.300 34% Competency 1 IMP A ( Impact and influence ) 8 6 33.992
33% Competency 2 AT A (AnalyEcal Thinking) 6 6 43.989
33% Competency 3 xp A (xperEse) 8 7 38.490
Working CondiEon 10.000 20% WCA comfort level 2 1 1.000
0,01 40% WCB accident risk 2 1 2.000
40% WCC environmental hazard 2 2 4.000
JOB SCOR 694.132
PILOT
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Job Value
694.132
Average Market
Salary
$ 13.833Calculate Base
Salary
$ 15.319
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TASK & RESPONSIBILITIES
Task & Responsibilities Performance Indicator
Provides high quality servicein diverse operating
situationsNumber of complaint
Ensure the safety, securityand comfort passengers in
flightNo accident and incident in flight
Direct and assist passengers inemergency procedures
Number of check are done in flightsoperating procedures
Consistently providesoutstanding customer
service
Implementing customer service
procedure are done
JOB SUMMARYOversees and ensures the highest VIP standards in
food service for all flight demonstraEons,
accommodaEons and corporate transportaEon
flights. Perform a variety of services to ensure the
comfort and safety of passengers.
SENIOR FLIGHT ATTENDANT
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CompetenciesMax
ScoreWeight
CompetenceRank
DescriponMax
LevelLevel Calculated
Score
HARD COMPTNCIS 330.000 37% ducaEon 1=SMA, 2=Diploma, 3=S1, 4=S2 4 2 61.050
0,33
38% xperience 1=0, 2=15, 3=610, 4= >10 4 2 62.700
25% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 2 55.000
Core Competencies 376.200 8% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 4 15.048
0,66 17% Priority 2 CO (Concern for Order) 7 4 36.545
17% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 4 51.163
17% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 6 42.636
12% Priority 5 TW A (Team Work) 7 6 38.695
17% Priority 6 SCT (Self Control) 6 6 63.954
12% Priority 7 OC (OrganizaEonal Commitment) 6 3 22.572
Generic Competencies 283.800 34% Competency 1 RB A (RelaEonship Building) 8 5 60.308
33% Competency 2 IniEaEve Self MoEvaEon 6 4 62.436
33% Competency 3 SCF A (Self Confidence) 6 6 93.654
Working CondiEon 10.000 12% WCA comfort level 2 1 600
0,01 44% WCB accident risk 2 1 2.200
44% WCC environmental hazard 2 2 4.400
JOB SCOR 672.961
SENIOR FLIGHT ATTENDANT
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Job Value
672.961
Average Market
Salary
$ 4.714Calculate Base
Salary
$ 5.510
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TASK & RESPONSIBILITIES
Task & Responsibilities Key Performance Indicator
Do Inspecon acvity refers to regulaons Following Procedures and regulaon
Complete prevenve maintenance on mechanical part,engines, control system, eleectrical equipment and supporng
systemFollowing manufacturing standard and high standard reiliability
Finding , Analyzing and Fixing the problem No failure
Keep records and write reports on all their maintenance job Traceable receording and standard reporng
JOB SUMMARYJob descripEon of Technician is keep and maintenance aircra of
various sizes and types in excellent working order. According to
Federal AviaEon AdministraEon (FAA), OSHA, PA regulaEons.
They do inspecEon, prevenEve maintenance and repairs. They
inspect the various equipment and devices on aircras, includingengines, landing gear, flight instruments, pressurized components,
brakes, valves, pumps, and any other part of the plane thatrequires regular maintenance
Aircraft Maintenance Officer
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CompetenciesMax
ScoreWeight Competence Rank Descripon
MaxLevel
LevelCalculated
Score
HARD COMPTNCIS 660.000 37% ducaEon 1=SMA, 2=Diploma, 3=S1, 4=S2 4 2 122.100
0,66
38% xperience 1=0, 2=15, 3=610, 4= >10 4 2 125.400
25% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 3 165.000
Core Competencies 188.100 18% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 2 8.465
0,33 18% Priority 2 CO (Concern for Order) 7 7 33.858
9% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 5 16.929
9% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 3 5.643
18% Priority 5 TW A (Team Work) 7 3 14.511
18% Priority 6 SCT (Self Control) 6 3 16.929
10% Priority 7 OC (OrganizaEonal Commitment) 6 3 9.405
Generic Competencies 141.900 28% Competency 1 INFO ( InformaEon seeking) 7 2 11.352
36% Competency 2 AT A (AnalyEcal Thinking) 6 3 25.542
36% Competency 3 xp A (xperEse) 8 4 25.542
Working CondiEon 10.000 12% WCA comfort level 2 1 600
0,01 44% WCB accident risk 2 1 2.200
44% WCC environmental hazard 2 1 2.200
JOB SCOR 585.675
Aircraft Maintenance Officer
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Job Value
585.675
Average Market
Salary
$ 5.281Calculate Base
Salary
$ 8.583
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JOB SUMMARYA customer service representave working in
the airport might be staoned at the cket
counter, a baggage claim counter or at aterminal gate counter. She is responsible for
checking passengers' idenficaon, accepngand tagging baggage, and prinng boarding
passes for passengers as they check in. He
might also answer quesons and rebook
passengers due to canceled or delayed flights.
TASK & RESPONSIBILITIES
Task & Responsibilities Key Performance Indicator
Takes phone calls from customerslooking to book a flight for a
particular airline. They also helpwith giving information about
layovers, availability dates andcost.
Number of followed up mssagesand phones
Help check customers and theirluggage in for their flight and direct
them to the correct gate
Customer satisfaction
Works with passengers needingspecial attention or those waiting
for standby tickets or upgrades
No complaint
TICKETING STAFF
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CompetenciesMax
ScoreWeight
CompetenceRank
DescriponMax
LevelLevel
CalculatedScore
HARD COMPTNCIS 400.000 43% ducaEon 1=Senior High School, 2=Diploma, 3=S1, 4=S2 4 1 43.000
0,4
36% xperience 1=0, 2=15, 3=610, 4= >10 4 1 36.000
21% CerEficaEon 1=Language Skill, 2=Computer Skill ,3=Job Skill 3 2 56.000
Core Competencies 336.300 8% Priority 1 Achievement orientaEon Intensitas & Kelengkapan 8 2 6.726
0,59 18% Priority 2 CO (Concern for Order) 7 3 25.943
13% Priority 3 IU/ING A ( Interpersonal Understanding / Integrity) 5 3 26.231
18% Priority 4 CSO A ( Cutomer Service OrientaEon) 9 5 33.630
8% Priority 5 TW A (Team Work) 7 3 11.530
18% Priority 6 SCT (Self Control) 6 2 20.178
17% Priority 7 OC (OrganizaEonal Commitment) 6 1 9.529
Generic Competencies 253.700 20% Competency 1 INT A ( IniEaEf / ProakEf) 9 1 5.638
40% Competency 2 RB A (RelaEonship Building) 8 2 25.370
40% Competency 3 SCF A (Self Confidence) 6 1 16.913
Working CondiEon 10.000 40% WCA comfort level 2 1 2.000
0,01 40% WCB accident risk 2 1 2.000
20% WCC environmental hazard 2 1 1.000
JOB SCOR 321.688
TICKETING STAFF
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Job Value
321.688
Average MarketSalary
$ 1.954Calculate Base
Salary
$ 2.059
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End of Presentation Thank you for your attention