One of the first things the audience is drawn to is the imagery on the advertisement. The main and only image on the poster is a close up of the artist herself. A dominant colour surrounding the artist is black as her hair, make-up and clothes are all black. The black may connote with darkness and rebellion which may represent the music within the album advertised. The facial expression of the artist again may represent rebellion as she isn’t smiling and looks sort of angry. The artist has a direct mode of address with the audience which may be to help the audience connect with the artist and her music. However, the way that the artist’s hair is styled covers up part of her face, close to her eyes. Although the direct mode of address may connect with the audience, the way that her eyes are nearly covered may pull the audience away.

The artist’s logo for her name and her album is a significant part of the poster. The gold and white against the black clothing make it stand out to the audience, making them familiar with the artists name and what the poster is advertising. The colour, shine and positioning of the text make the logo look as if it is a piece of jewellery. This may be used to represent the genre of the music within the album, hip-hop. This is because big, gold jewellery is iconic of the hip-hop genre. Also, the logo is a way to identify the artist as it’s on a majority of the pieces related the album.

The text used on the poster is kept to a minimal, which is attractive to the audience as they don’t have to spend a lot of time reading the poster. Also, the little text may target a younger audience as a younger audience are less likely to want to read a lot of text. The text, however, may be attractive to the audience as it states that it is a ‘debut album’. The fact that the album is a debut may be attractive to the audience and they may be intrigued as to what the album and artist is like, leading them to buy the album. Also, the way that the album includes a number one single, may also be attractive to the audience especially if they know and like the single.

The colour scheme of the poster, black, white and gold, contrast against each other. Because of this, the colours stand out to the audience. However, the black and white could also represent two different sides to the music within the album. For example, the white may represent a pure and innocent side to the artist and her music but the black could represent a more sharp and edgy side to her music. These colours, and in fact music, could come together to produce the music that is within the album.