jessica koffman samples
DESCRIPTION
TRANSCRIPT
![Page 1: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/1.jpg)
J E S S I C A K O F F M A N
LOGO & IDENTITY DESIGNKEY COPYWRIT ING STORE & F IXTURE DESIGN ENVIRONMENTAL GRAPHICSRETAIL STRATEGY DIRECT MAIL
ADVERTIS ING PRINT COLLATERALPACKAGINGWEB
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGNBRAND MESSAGING
MY ROLE
![Page 2: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/2.jpg)
DESIGN OF KEY PATTERNS CONCEPTS FOR I LLUSTRATION MERCHANDIS ING STRATEGY PRODUCT DIRECTION
CREATIVE STRATEGY BRAND EXTENSIONPRODUCT DESIGNGRAPHIC DESIGN
J E S S I C A K O F F M A N
MY ROLE
![Page 3: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/3.jpg)
LOGO & IDENTITY DESIGNPATTERNS & TYPOGRAPHYPRINT COLLATERAL
CREATIVE DIRECTION BRAND PROMOTIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 4: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/4.jpg)
J E S S I C A K O F F M A N
STORE DESIGNKEY COPYWRIT ING + NAMING RETAIL STRATEGYSTORE & F IXTURE DESIGNENVIRONMENTAL GRAPHICSRESTAURANT CONCEPTPACKAGINGPRINT COLLATERAL
STORE CONCEPT BRAND EXTENSIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 5: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/5.jpg)
J E S S I C A K O F F M A N
LOGO & IDENTITY DESIGNTAGLINE & KEY COPYWRIT INGPACKAGING PRODUCT STRATEGY MERCHANDIS INGSTORE & F IXTURE DESIGN
EXHIBIT DES IGN LAUNCH ADVERTIS ING PRINT COLLATERAL
CREATIVE STRATEGY TOTAL REBRAND ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 6: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/6.jpg)
J E S S I C A K O F F M A N
LOGO & IDENTITY DESIGNKEY COPYWRIT ING PACKAGINGPRODUCT DESIGN RETAIL STRATEGY
MERCHANDIS ING PRINT COLLATERALWEB
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 7: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/7.jpg)
J E S S I C A K O F F M A N
ENVIRONMENTAL GRAPHICS STORE & F IXTURE DESIGN RETAIL STRATEGY KEY COPYWRIT ING PATTERNS & TYPOGRAPHYCONCEPTS FOR I LLUSTRATION
CREATIVE STRATEGY BRAND EXTENSION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 8: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/8.jpg)
J E S S I C A K O F F M A N
LOGO & IDENTITY DESIGNTAGLINE & KEY COPYWRIT INGPATTERNS & TYPOGRAPHYDIRECTION FOR I LLUSTRATIONENVIRONMENTAL GRAPHICS RETAIL STRATEGY
MERCHANDIS ING PRINT COLLATERALeCORRESPONDENCE WEB
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 9: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/9.jpg)
EXHIBIT & STRUCTURAL DESIGN ENVIRONMENTAL GRAPHICSTYPOGRAPHYILLUSTRATION
CREATIVE STRATEGY BRAND PROMOTIONART DIRECTIONGRAPHIC DESIGN ILLUSTRATION
J E S S I C A K O F F M A N
MY ROLE
![Page 10: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/10.jpg)
STORE & F IXTURE DESIGNENVIRONMENTAL GRAPHICSRETAIL STRATEGY KEY COPYWRIT ING
STORE CONCEPT BRAND EXTENSION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 11: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/11.jpg)
J E S S I C A K O F F M A N
LOGO & IDENTITY DESIGNPATTERNS & TYPOGRAPHY NAMING & KEY COPYWRIT INGPRODUCT DESIGNPACKAGING
RETAIL STRATEGY MERCHANDIS ING
IDENTITY + CONCEPT BRAND CREATIONPRODUCT DESIGN GRAPHIC DESIGN BRAND MESSAGING
BRAND MESSAGING ON PRODUCT HANDLES
MY ROLE
![Page 12: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/12.jpg)
J E S S I C A K O F F M A N
STORE & F IXTURE DESIGNENVIRONMENTAL GRAPHICSTAGLINE & KEY COPYWRIT INGMERCHANDIS INGPACKAGING
ADVERTIS INGDIRECT MAIL PRINT COLLATERAL
CREATIVE STRATEGY BRAND EXTENSION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 13: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/13.jpg)
LOGO & IDENTITY DESIGN
KEY COPYWRIT ING + NAMING STORE & F IXTURE DESIGN ENVIRONMENTAL GRAPHICSRETAIL STRATEGY PRINT COLLATERAL
PACKAGINGPRODUCT DESIGN
STORE CONCEPTBRAND CREATIONART DIRECTION DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 14: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/14.jpg)
J E S S I C A K O F F M A N
TAGLINE & KEY COPYWRIT INGPATTERNS & TYPOGRAPHY ENVIRONMENTAL GRAPHICSSTORE & F IXTURE DESIGN RETAIL STRATEGY PRINT COLLATERAL
PACKAGING PRODUCT DESIGN PRIVATE LABEL DES IGN
STORE CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 15: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/15.jpg)
KEY COPYWRIT INGTYPOGRAPHY ENVIRONMENTAL GRAPHICSPACKAGINGPRODUCT CONCEPTS
CREATIVE STRATEGY BRAND REDIRECTIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 16: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/16.jpg)
J E S S I C A K O F F M A N
LOGO & IDENTITY DESIGNNAMING & KEY COPYWRIT INGCONCEPTS FOR I LLUSTRATIONS ENVIRONMENTAL GRAPHICSPACKAGING
PRODUCT DESIGN ADVERTIS ING PRINT COLLATERAL
CREATIVE STRATEGY BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
MY ROLE
![Page 17: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/17.jpg)
IDENTITY DESIGN KEY COPYWRIT INGPATTERNS & TYPOGRAPHY ENVIRONMENTAL GRAPHICSRETAIL STRATEGY PACKAGINGADVERTIS ING
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 18: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/18.jpg)
LOGO & IDENTITY DESIGNKEY COPYWRIT ING ENVIRONMENTAL GRAPHICSSTORE & F IXTURE DESIGNPACKAGINGADVERTIS ING
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 19: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/19.jpg)
EXHIBIT DES IGN ENVIRONMENTAL GRAPHICSDIRECT MAIL PRINT COLLATERAL
CREATIVE DIRECTION BRAND EXPERIENCE ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 20: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/20.jpg)
NAMING & KEY COPYWRIT ING PRINT COLLATERALTYPOGRAPHY
CREATIVE STRATEGY BRAND PROMOTIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 21: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/21.jpg)
DIRECT MAILPRINT COLLATERAL
CREATIVE STRATEGY BRAND REDIRECTIONART DIRECTIONGRAPHIC DESIGN
J E S S I C A K O F F M A N
MY ROLE
![Page 22: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/22.jpg)
LOGO & IDENTITY DESIGNKEY COPYWRIT ING RESTAURANT STRATEGYENVIRONMENTAL GRAPHICSPATTERNS & TYPOGRAPHYPACKAGINGADVERTIS ING
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 23: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/23.jpg)
EXHIBIT & STRUCTURAL DESIGN ENVIRONMENTAL GRAPHICS
CREATIVE STRATEGY BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 24: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/24.jpg)
ENVIRONMENTAL GRAPHICSEVENT DESIGN MERCHANDIS INGADVERTIS ING
CREATIVE STRATEGY BRAND EXPERIENCE ART DIRECTIONGRAPHIC DESIGN
J E S S I C A K O F F M A N
MY ROLE
![Page 25: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/25.jpg)
LOGO & IDENTITY DESIGNPRINT COLLATERAL
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN
J E S S I C A K O F F M A N
MY ROLE
![Page 26: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/26.jpg)
INVITATION DESIGNKEY COPYWRIT ING PATTERNS & TYPOGRAPHY
CREATIVE STRATEGY “BRAND” CREATIONART DIRECTIONGRAPHIC DESIGN COPYWRITING
J E S S I C A K O F F M A N
MY ROLE
![Page 27: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/27.jpg)
CREATIVE STRATEGY “BRAND” CREATIONART DIRECTIONGRAPHIC DESIGN
J E S S I C A K O F F M A N
INVITATION DESIGNPATTERNS & TYPOGRAPHY
MY ROLE
![Page 28: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/28.jpg)
PROMOTIONAL MARKETING KEY COPYWRIT ING PACKAGING STRATEGY
CONCEPT BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 29: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/29.jpg)
LOGO & IDENTITY DESIGNNAMING & KEY COPYWRIT INGENVIRONMENTAL GRAPHICSPATTERNS & TYPOGRAPHYEVENT DESIGNINVITATION DESIGNeCORRESPONDENCE
CREATIVE STRATEGY BRAND REDIRECTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 30: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/30.jpg)
KEY COPYWRIT INGPROMOTIONAL MARKETINGDIRECT MAILPRINT COLLATERAL
CREATIVE STRATEGY BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 31: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/31.jpg)
PRINT COLLATERALMOBILE MEET ING ROOM DESIGNKEY COPYWRIT INGPROMOTIONAL MARKETING
CREATIVE STRATEGY BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE
![Page 32: Jessica Koffman Samples](https://reader034.vdocuments.us/reader034/viewer/2022051610/54954636ac79592f2e8b4dc5/html5/thumbnails/32.jpg)
KEY COPYWRIT ING ENVIRONMENTAL GRAPHICSPRINT COLLATERAL
IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONBRAND MESSAGING
J E S S I C A K O F F M A N
MY ROLE