jessica chew matthew dupree shelby westbrook chrissy zirpolo
TRANSCRIPT
Jessica ChewMatthew Dupree
Shelby WestbrookChrissy Zirpolo
Overview
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
1. Introduction and Background
2. Recommendation #1 – Advertising
3. Recommendation #2 – Company
Moral
4. Recommendation #3 – Central Vision
5. Questions/Comments
BackgroundFounded in 1994 Search
engine/directory --Worldwide online media company
“Get big fast.”20 Key Offerings; 89
Yahoo! Sites
Offered in 30 languages
Most used in Taiwan; 3rd most visited in US
Terry Semel CEO in 2001
“digital theme park”Net income $42
million to $751 million (2002/2006)
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
AdvertisingYahoo! Google$1.3 BILLION spent
annually on advertising Process 7.4% of the
worlds search requests
$188 million spent annually on advertising
Process 67% of the world’s search requests
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
AdvertisingNewspaper
World Association of Newspaper Top 100 NewspapersFull page add costs $20,000
MagazineBusiness Magazines- (Forbes, Fortune, Business week)
Consumer Magazines- (Top 40 consumer magazines like Reader’s Digest, AARP, TIME, etc.)
TelevisionABC and CBS- 2 commercials during prime time on week days
24 hour advertising on national cable networks
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
AdvertisingInternet
$130 million will flood the internet with Yahoo! ads Have contests for Yahoo! users to win money by creating
viral videos promoting Yahoo! Create relationships with internet advertisers to advertise
on their websites
Special EventsHold events on college campuses that promote
Yahoo!Sponsor concerts and other special events that
have Yahoo! as the headlined sponsor
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
Company MoralClear, concise communicationFinding the “Right People”The “Right People” make or break an
organization
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
Central VisionConduct a cost analysis
Prepare a sample survey
Deplete unprofitable areas
Focus energy and funding on selected areas
Test the new concept
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments
Questions?
Overview Background
Advertising
CompanyMorale
Central Vision
Questions/Comments