jess3 x facebook top 5 elections on facebook 2014
TRANSCRIPT
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BRAZIL • USA • INDIA • INDONESIA • SCOTLAND
ON FACEBOOK 2014 TOP 5 ELECTIONS
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674.4MILLION
BRAZIL
272MILLION 227
MILLION 200MILLION 20
MILLION
Just these 5 elections equate to over
1 .3 BILLION INTERACTIONS
USA
INDIAINDONESIA
SCOTLAND
THE TOP 5 ELECTIONS ON FACEBOOK
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674.4M48.3M
of all activeFacebook usersin Brazil54%
BRAZILIAN GENERAL ELECTION 2014
Reelected PresidentDilma Rousseff Brazilians
interactionsfrom
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BRAZILIAN GENERAL ELECTION 2014
“By far the most talked about election
in the history of social networks”
“Candidates wonin states whereinteractions ledto Facebook”G1, 10.27.14
Correio Braziliense, 10.27.14
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BRAZILIAN GENERAL ELECTION 2014
All presidential candidatesheld an event where they
responded live to questionsposted on their Facebook page.
FACEBOOK AS
interactionsgenerated in
response totelevised debates
over 20 MILLION
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Interactions from Americans43Mof the total voter turnout52%
272MON FACEBOOK:
AMERICAN MIDTERM ELECTIONS 2014
Republicans gainedcontrol of the Senate
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“Facebook is on the cusp - of replacing television advertising as the place where American elections are fought and won”
Buzzfeed, 11.9.14
AMERICAN MIDTERM ELECTIONS 2014
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AMERICAN MIDTERM ELECTIONS 2014
Facebook matchedoffline voter datato target the rightaudiences with the
right messages
ENGAGEDWITH
ON ELECTION DAY
Facebookusers
27M 85Mposts aboutthe election
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Interactions from Indians29M227M
ON FACEBOOK:
Interactions justabout PM Modi!75M
INDIAN LOK SABHA ELECTIONS 2014
Narendra Modi elected Prime Minister
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“[A recent Indian study] suggests that social media use is now sufficiently widespread to influence the outcome of the next general election…[and] claims that among the social media spaces, Facebook users have the maximum clout.”
The Politics of Facebook (The Mint, 4.1.14)
INDIAN LOK SABHA ELECTIONS 2014
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1.3M 106K
INDIAN LOK SABHA ELECTIONS 2014
A post-victory selfie fromPM Modi and his mum got
LIKES SHARES
Both Congress and the AAPcrowdsourced opinions on
Facebook for their manifestos
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200M INTERACTIONS
1.35M
ON FACEBOOK:
Indonesians shared the megaphone imageannouncing the fact that they have voted
INDONESIAN PRESIDENTIAL ELECTION 2014
Governer of Jakarta JokoWidodo elected president
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INDONESIAN PRESIDENTIAL ELECTION 2014
“Facebook Helps Election Committee to
Grab Young Voters”“Facebook InteractionsMore Than DoubleTweets During IndonesianPresidential Elections”
Merdeka.com, 7.11.14
Tech in Asia, 7.11.14
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President Joko Widodo, better known as Jokowi,had an official page and a volunteer-driven page,
through which his volunteers reached
INDONESIAN PRESIDENTIAL ELECTION 2014
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20M INTERACTIONSON FACEBOOK:
about the referendum in a countrywith only 5.3M residents?
That helps explain the
85% VOTER TURNOUT
SCOTTISH INDEPENDANCE REFERENDUM 2014
Scotland voted toremain a part of the
United Kingdom
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SCOTTISH INDEPENDANCE REFERENDUM 2014
“How Facebook Shaped Scotland
Referendum”Sky.com, 9.16.14
“With likes and selfies,Yes Campaign takes the leadin Scottish referendum- on Facebook”The Independent, 9.16.14
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