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Charity Fashion Show In aid of the SAMANTHA ABBOTT TRUST FASHION SHOW

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Thi si sthe sponsoship document for the Jersey Fashion Show to raise awareness of postnatal depression for the Samantha Abbott Trust

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Page 1: Jersey Fashion Show Sponsorship

Charity Fashion Show

In aid of the SAMANTHA ABBOTT TRUST

FASHION SHOWFASHION SHOW

Page 2: Jersey Fashion Show Sponsorship

The Charity

http://www.youtube.com/watch?v=psCee9Y-NHAhttp://www.youtube.com/watch?v=N2jJBG_44BI

Samantha Abbott Trust – NPO 0550, was set up in 2009, to raise awareness of postnatal depression after Samantha

thtook her own life on 6 January 2009, not long after giving b i r t h t o a b a b y b o y.

Samantha was a primary school teacher, who worked in schools around Sutton, Surrey and when her mum died, deep in grief, she decided to have a baby to replace her. However, a few weeks after giving birth she went to the top floor of a car park in Sutton, Surrey where she took her own life.

Now her brother Simon, who lives in Jersey, Channel Islands, and set up the charity are planning the first ever Jersey Fashion Show, which has had amazing support around the world.

The Venue

Built on a rocky islet in St Aubin's Bay, Elizabeth Castle defended Jersey for more than 300 years. The castle is accessible at low tide by foot or the castle ferry which will transport you across the bay to and from the castle.

Work began on the castle in the 1590s and it was home to Sir Walter Raleigh while he was Governor of Jersey. The future King Charles II sought refuge at Elizabeth Castle during the English Civil War. The castle was built during the reign of Queen Elizabeth I and served as a military base until 1924 .

When the castle gates close in the evening we'll have the whole place to ourselves, making this the most exclusive property in Jersey.

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Page 3: Jersey Fashion Show Sponsorship

Celebrity Support

Celebrities around the world have donated * Rebecca Adlington (Double Olympic Gold clothes, shoes, and various other items to be Medallist, Swimming);worn in the fashion show.* Amir Khan (Olympic Silver Medallist, * David Beckham;Welterweight Champion of the World);* Lily Allen;* Usain Bolt, (Triple Olympic Gold Medallist, * Sugababes;Sprinting);* Sophie Ellis-Bexter;* Heather Watson (US Open Champion) ;* Victoria Beckham;* Mike Tyson, (Former Undisputed Heavyweight * Sadie Frost;Champion of the World);* Russell Brand;* and many more.....* Katy Perry;

* Leona Lewis;

* Alexandra Burke;

* Elle Mcpherson;

* Beverley Knight;

* Example (Rapper);

* Katie Price;

* Victoria Lyon (Escala/Britain's Got Talent);

* James Degale (Olympic Gold Medallist

Boxing);

Designers

We will be borrowing clothes and shoes from

designers such as Versace and Roland Mouret

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Page 4: Jersey Fashion Show Sponsorship

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Designer Cocktails

Salvatore Calabrese (Chairman of the UK Bartenders Guild)

has create two cocktails for the Jersey Fashion Show Cocktail

Lily Allen Champagne Cocktail

A delicate and elegant champagne cocktail, which is soft and

velvety with a sharp kick, inspired by the feisty Miss Allen!!

Bosco Martin

Bosco has to wait a long time before he can enjoy this cocktail

(Bosco is the son of Samantha Abbott), a wonderful

combination of fresh berry with the kick of a Martini followed

by a gentle layer of chocolate. Sweet, soft and powerful!

COCKTAILS

Page 5: Jersey Fashion Show Sponsorship

Tapas recipes by

Executive Chef, Andrea Strim - Burj Al Arab, Dubai

tomato martini; foie gras terrine, pain d’espices; burj al arab signature; peking

duck; mini pin-stripe lobster ravioli, white bisque; seared japanese scallop,

botanical spices, raspberry, apple, elderflower dressing

Executive Chef, Peter Daledda, Waldorf Astoria, New York

roast garlic flans with porcini mushrooms and tomato

Executive Head Chef, Michel Roth, Ritz Hotel, Paris

nests of dublin bay prawns wrapped in kanafeh with soy sauce and coriander.

Dessert recipe by Chris Galvin of Galvin Windows, Hilton Hotel, Park Lane,

London: Lake Como Knickerbocker Glory

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AFTER PARTY

Page 6: Jersey Fashion Show Sponsorship

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OUR AUDIENCE

GenderMen 20%Women 80%

Age Group18-24 35%25-34 36%35-44 16%45-54 13%

Social Economic GroupA – Upper / Middle Class 76%B – Middle Class 24%

Employee benefitsWe offer benefits (tickets, promotional items, etc.) to our sponsor's staff at a discount.

Coverage of PropertyOur Property will receive coverage across TV, Print, Radio, Internet and Social Media REGIONALLY

TermWe suggest a 3 year agreement or more.

Inventory FlexibilityWe are willing to modify our existing sponsorship program to meet specific needs.

Consumer Engagement ExperienceWe offer our sponsors the opportunity to directly engage and add value to the experience of our audience.

Video and Photo RightsSponsors will have the right to use our project's videos and pictures without any additional payment.

Grass Roots / Community InitiativesAs part of our project, we offer sponsors the opportunity to participate in community or grass roots initiatives that are co-ordinated and funded by you.

Page 7: Jersey Fashion Show Sponsorship

Diamond – L25,000 25 x VIP tickets (front row seats), including one 'Lily Allen' Champagne cocktail, (Recipe created by Salvatore Calabrese, Chairman of the UK Bartenders Guild). Luxury tapas, recipes created by Head Chef's from Burj Al Arab, Dubai

Platinum - L15,00014 x VIP tickets (front row seats), including one 'Lily Allen' Champagne cocktail, (recipe created by Salvatore Calabrese, Chairman of the UK Bartenders Guild). Luxury tapas, recipes created by Head Chef's from Burj Al Arab, Ritz, Paris and Waldorf=Astoria, New York

Special thanks to:

* One full page acknowledgement in * Logo on tickets the programme * Logo on display board at the fashion show* Logo on www.jerseyfashionshow.com * Mentioned in press releases* Logo on the bus posters * Mentioned on Facebook* Logo on the street banners * Mentioned on Twitter* Logo on the posters

* One half page acknowledgement in the * Logo on the posters programme * Logo on display board at the fashion show* Logo on www.jerseyfashionshow.com * Mentioned in press releases* Logo on the bus posters * Mentioned on Facebook* Logo on the street banners

* One half page acknowledgement in the * Logo on the street banners programme * Logo on the posters* Logo on www.jerseyfashionshow.com * Logo on display board at the fashion show* Logo on the bus posters

Gold - L7,5008 x VIP tickets (front row seats), including one 'Lily Allen' Champagne cocktail, (Recipe created by Salvatore Calabrese, Chairman of the UK Bartenders Guild). Luxury tapas, recipes created byHead Chef's from Burj Al Arab, Ritz, Paris and Waldorf=Astoria, New York

SPONSORS

Page 8: Jersey Fashion Show Sponsorship

Charity Fashion ShowIn aid of the SAMANTHA ABBOTT TRUST

FASHION SHOWFASHION SHOWSimon AbbottMob: 078299 888 88

Email: [email protected] ...

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