jeroen starrenburg - app’s are key for business continuity
TRANSCRIPT
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Enables Disrupters
Jeroen Starrenburg
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1 mei 2023
Industrial RevolutionDisrupter vs. Disruptive
Music
TV
Retail
Banking & Insurances
Who’s Next?
Industry
Time
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1 mei 2023
How do consumers communicate?
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1 mei 2023
What a customer wants
• App
• No login
• 1 click order
• 1 click pay
There is a differenceBetween
What a customer gets&
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1 mei 2023
Don’t make your customers stumble
20% 40% 67%
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1 mei 2023
When things go wrong
500.000
400.000
100.000
288.000
112.000
No prospect login
ComplexLogin
Potentialcustomers
20% buyers
38.59257.600
Buyers
19.008
Placed orders
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1 mei 2023
• Fast time to market
• Login without login
• 1 click order; 1 click pay
• Manage and control
• Continua's Security
What disrupters want
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1 mei 2023
Spend your time on the business
AccessIntegrateSecureManageFunctionality
4 out of 5 out of the box to enable disrupters
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1 mei 2023
Keep it simple
Start App Order Product Pay ConfirmAddress
Access Integrate Secure Manage
Search Product
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1 mei 2023
Stay informed
Access Integrate Secure Manage
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1 mei 2023
Confirm
Warranty Activated
Access Integrate Secure Manage
Confirm receivedScansQR Code
Package Delivered
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1 mei 2023
Login on web
Access Integrate Secure Manage
View ordersAdd Socials
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1 mei 2023
Order on web
Access Integrate Secure Manage
View ordersOrder
Order Completed
Confirm transaction
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1 mei 2023
Stay in touch
Access Integrate Secure Manage
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1 mei 2023
Pay in store
Access Integrate Secure Manage
Enterprise landscape systems
1
4
5
6
User select order
User receives Push Notification to accept transaction
User accepts order and price
Order sent to back office3Order
Accepted
2 User scans QR Codeon display
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1 mei 2023
New point of sale
Access Integrate Secure Manage
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1 mei 2023
Foundation for online strategy
SDKToken Server
Security Proxy
API
SDK SDKAPI APIAPI
Access Integrate Secure Manage
Payment provider
1Payment provider
2Payment provider
3
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1 mei 2023Access Integrate Secure Manage
Identity theft
• Adaptive authentication• Jailbroke detection
Man in de middle
• Payload encryption• Code obfuscation• Debug detection• Hardening
Data leakage
• Secure local storage• Token abuse detection
Don’t meet the press
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1 mei 2023
Stay in controlSupport
Access Integrate Secure Manage
Maintenance
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1 mei 2023
Done it before
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1 mei 2023
Press the button now
DISRUPTER
DISRUPTIVE
• Have app live this quarter• Don’t reinvent the wheel, use solutions out there• Ready Fire Aim• User experience defines success• Weak security is killing• One click order, one click payment• Online strategy is key for business continuity
• Do we have to change? This won’t go that fast!• Why an App? Let’s make the portal mobile friendly!• Let’s build it all on our own!• What business line will pay for it?• This is very complex, let’s start a long expensive program• Provide username / passwords• Lack of security won’t bite us