jericho final 2012 berkeley
TRANSCRIPT
JerichoWe provide a mobile glucose management service for
diabetics
a.k.a. Diabeats
Nathan Collingridge: Rohan Nagesh:
Kevin Yien:
[email protected]@[email protected]
Interviews: 97 Survey: 51
Team Members
Nathan Collingridge
M. Eng in EECSHP, Firmware Engineer
Rohan Nagesh
M. Eng in EECSGoogle, Associate Technology Manager
Kevin Yien
M. Eng in IEOR
PowerLEAP, Product Manager
life in the lean launchpad
Storylinewe know
something
we knownothing
we learnedsomething
listen, don’t lead
great, now what?
(focus)
get out!
attack frustrations
they want tohelp you
oh youwant that?
we cando that
learnwith us
Week 1
http://bit.ly/GTcCmr
Happiness > Material Incentives
http://bit.ly/v2nwb8
So you want to make hardware?
Too bad…
unless you have 6 months and $1M
Week 2
Week 2
No hardware?
What do customers want in an app?
Go to the source!
UCSFDiabetes Center
Get in the building
…and then get escorted out
“I’m looking for help”
“This kind of stuff exists?”
“I don’t want to change”
Customer Feedback
VALIDATION!
sort of
Week 3
facebook+
SurveyMonkey
Current Solution for Customers
Yikes!
Pricking -------> Non-
invasive partner
Low result/time ratio -------> Game-mechanics
Limited diet -------> Recommendation
engine
Biggest Frustrations
Week 4
Do you want this?
How does it look?
Customer Discovery
What do you want?
What would that look like?
Kind of like this?
vs.
Focus Group
Customer Discovery
Week 5
Customer Feedback“I wish I would remember to do that”
“Tell me how to attack the Indian bar.
“Oh, like a Yelp for diabetics”
Customer Feedback
…for diabetics
http://nyti.ms/AoS5D2http://bit.ly/H5jKLW
Revenue Streams
http://bit.ly/zxA7Kn
• Freemium
• Subscriptio
n- tough sell
• Trial
Period
Week 6
Type 1 and Type 2 are completely different animals
Teach me how to make smarter choices (or cheat smartly)
Give me relatable reviews/advice
focus pivot
Week 7
Week 7
Mockup Demo
Feedback“That’s exactly what I asked for.”
“This sounds like a difficult task.”
“If a person is motivated, your tool will be useful.”
“I really like it, and look forward to using it.”
“I would actually look forward to the chance of putting in my two cents.”
Key Partner AnalysisPotential Partners
Restaurants
http://bit.ly/FQhw2N http://bit.ly/FSd4y5 http://bit.ly/FSBXWS
Dieticians & Endos
http://bit.ly/FPYh41 http://bit.ly/GzoneU
How to eat out, is one of our most common questions
Social + Food
http://bit.ly/FWKBCG http://bit.ly/FQ8Nvy
Customer Feedback
• Filter by diet• whole foods, ultra-low carb, paleo-diet,
etc.
• Segmentation by Education
Level
• In-App Education• Partner: dieticians/endos/veteran
diabetics
Week 8
Week 8