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JEOPARDY!!!!! Round 1

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Page 1: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

JEOPARDY!!!!!

Round 1

Page 2: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

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AdvertisingPart 1

PromotionalStrategies

Channels ofDistribution

Page 3: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

There are this many channels of distribution – name them.

100

Page 4: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

1. Direct

2. Indirect

3. Specialty

Page 5: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

What is the difference between direct and indirect distribution?

200

Page 6: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Direct – connection between buyer and producer

Indirect – one or more intermediaries between buyer

and producer

Page 7: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Give two examples of specialty channels and products/services that may use them.

300

Page 8: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Vending Machine – pop, chocolate, chipsDoor to Door – sales people (knives, books,

doors and windows), charitiesTelemarketing – long distance, duct cleaning

E-Commerce – chapters, future shopCatalogues – Avon, Ikea

Page 9: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Name and define two types of intermediaries.

400

Page 10: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Wholesalers – buy from producer, sell to retailer

Importers – buy from abroad, sell to either wholesalers or retailers

Retailers – sell to customer or to another retailer

Page 11: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

What is the difference between intensive, selective and exclusive distribution.

500

Page 12: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Intensive – sold everywhere ex. Milk, Chips, Pop

Selective – sold in a few places ex. MAC, Cargo, LaCoste, Lulu Lemon

Exclusive – sold in only one place ex. Laura Secord, Body Shop, GNC

brands

Page 13: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Name 5 of the 7 promotional strategies:

100

Page 14: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

AdvertisingSales Promotion (coupons, discounts)

Promotional Items (pens, mugs)Personal SellingPublic Relations

SponsorshipDirect Mail

Trade Fairs/Exhibitions

Page 15: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Name two advantages of Public Relations:

200

Page 16: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Possible Answers:

Low costPreparedness (for unfortunate

events)Builds trust/reputation

Page 17: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Give two advantages and two disadvantages of TV advertising:

300

Page 18: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Possible Answers:

Advantages:High REACH, effective (video and

audio)Disadvantages:

Hard to narrow target market, high cost, long lead time

Page 19: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Name 3 types of sales promotions:

400

Page 20: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Coupons, Giveaways, Free Samples, Sweepstakes,

BOGO, Contests, Discounts

Page 21: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Name two advantages or two disadvantages of Personal Selling

500

Page 22: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Advantages:Builds relationship w/ customerPersuasive

DisadvantagesHigh CostMay not make the saleInterpersonal Conflicts

Page 23: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

There are this many goals of advertising. Name them.

100

Page 24: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

1. Brand Awareness and Positioning

2. Brand Trial3. Brand Preference4. Brand Reminder

5. Brand Repositioning

Page 25: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Using a celebrity to endorse a product would be this goal of advertising.

200

Page 26: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Brand Preference

Page 27: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

This is the formula for an effective advertisement:

300

Page 28: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

• AIDA

• Attention, Interest, Desire, Action

Page 29: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

What are the 4 different Advertising Appeals:

400

Page 30: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

1. Emotional

2. Biological

3. Informative/Rational

4. Social

Page 31: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Name 3 factors to consider in selecting advertising media:

500

Page 32: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

• Cost• Reach

• Mechanical Requirements• Lead Time• Selectivity• Frequency

• Clutter• Durability

Page 33: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

What are the different types of advertising media?

100

Page 34: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

TVInternetRadio

MagazinesOut of Home (billboards, busses)

NewspapersDirect to Home (flyers)

Page 35: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

Advertising is most important for products that are:

200

Page 36: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

New – new iPodIdentical – fast food

Mass Marketed – chips, pop… Low Cost – milk, affordable cars (relative),

WalMartEasy to Describe – Chia Pets! (as opposed to

complex or complicated products)Heavily Competitive – Pain killers, shoes,

food, clothes

Page 37: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

300

Page 38: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional
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400

Page 40: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional
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500

Page 42: JEOPARDY!!!!! Round 1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Advertising Part 2 100 200 300 400 500 Advertising Part 1 Promotional

10100 200 300 400 300 500 400 500 100 300 400 500 100 200 300 400 500 600

No Slide Title · $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500

$200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 Tip SizesNozzlesPotpourriFormulas

PeopleRulersDynastiesVocabularyPlaces 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

JEOPARDY Nationalism Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

$100€¦ · $100 $400 $300 $200 $400 $200 $100 $100 $400 $200 $200 $500 $500 $300 $200 $500 $100 $300 $100 $300 $500 $300 $400 $400 $500

$100 $200 $300 $400 $500 $200 $300 $400 $500 $200 $300 $400 $500 $200 $300 $400 $500 $200 $300 $400 $500 $200 $300 $400 $500 OTHEROTHER IICAUSESPEOPLEBATTLES

$100 $400 $300 $200 $400 $200 $100 $400 $200 $500 $300 $200 $500 $100 $300 $100 $300 $500 $300 $400 $500

Jeopardy $100 Misc.GeographyAnimalsPeopleCoral $200 $300 $400 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300

200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Science ReadingDanceDramaMusic

Parabolas $100 100 $300 $300 $200 200 $400 400 $500 500 $100 100 $300 300 $200 200 $400 400 $500 500 $100 100 $300 300 $200 200 $400 400 $500 500 $100

SymbolsGraphingSolvingCompoundMiscellaneou s 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

Jeopardy Jeopardy 200 100 200 300 400 500 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

$100$200$100$300$100$200 $400 $200$200$400 $100 $400 $100$400 $500 $200$500 $300$500$300$300$500$300$400 $500

JEOPARDY Imperialism Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

Jeopardy $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500

JEOPARDY 1930s Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 500

200 300 400 500 Europe & Geography 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100

JEOPARDY Economics Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

ItalyGermanyHitlerVocabMussolini 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

$100 $400 $300$200$400 $200$100$100$400 $200$200$500 $500$300 $200$500 $100$300$100$300 $500$300$400$400$500

$100 $400 $300 $200 $400 $200 $100$100 $400 $200$200 $500 $500 500 $300 300 $200 200 $500 $100 100 $300 $100 $300 $500 $300 $400 400 $400 $500

200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 A BCDE

$200 $300 $400 $500 $300 $400 $500 $300 $400 $500 $300 $400 $500 $300 $400 $500 $300 $400 $500 $100 $200 $100

100 200 300 400 500 100 300 400 500 200 300 400 500 200 300 400 500 400 300 200 500

$100 $400 $300$200 $400 400 $200$100$100$400 $200$200$500 $500$300 $200$500 $100$300$100$300 $500$300$400$400$500

KinematicsRotationEnergyWaves Electricity 100 200 300 400 500 100 200 300 400 500 200 300 400 500 200 300 400 500 200 300 400 200 300 400 500 Dynamics

1 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500

GeographyCultureDynastiesVocabularyReligion 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

$100 $400 $300 $200 $400 $200 $100$100 $400 $200$200 $500$500 $300 $200 $500 $100 $300 $100 $300 $500 $300 $400$400 $500

$100 $100 $100 $100 $500 $500 $500 $500 $200 $200 $200 $200 $300 300 $300 300 $300 300 $300 300 $400 400 $400 400 $400 $400 $400 $400 $500 500 $500

BritainU.S.FrancePeopleVocab 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

$100$200$100$300$100$200 $400 $200$200$400 $100$400$100$400 $500 $200$500 $300$500$300$300$500$300$400 $500

Nutrients $100 $400 $300 $200 $400 $200 $100$100 $400 $200$200 $500$500 $300 $200 $500 $100 $300 $100 $300 $500 $300 $400$400 $500

$100 $200 $300 $400 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $200 $300 $400 $500