jeopardy definitions product development utility packaging branding q $100 q $200 q $300 q $400 q...
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Jeopardy
Definitions Product Development
UtilityPackaging Branding
Q $100
Q $200
Q $300
Q $400
Q $100 Q $100Q $100 Q $100
Q $200 Q $200 Q $200 Q $200
Q $300 Q $300 Q $300 Q $300
Q $400 Q $400 Q $400 Q $400
Final Jeopardy
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$100 Question from Definitions
There are many more of these than there are inventions…
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$200 Question from Definitions
A diagram which helps marketers visualize their products in the marketplace
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$300 Question from Definitions
Consists of all the features that make up a products image and creates its identity
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$400 Question from Definitions
a. Includes the name of the manufacturing company in the brand name or as the name of the product
b. A way of connecting a product with the positive attributes of that product.
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$100 Question from Product Development
When developing a product, the production and design and marketing teams needs to ask what questions before proceeding?
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$200 Question from Product Development
To determine whether a business opportunity is possible, practical, or viable, a business can conduct a ______
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$300 Question from Product Development
What is a Marketing Opportunity Analysis?
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$400 Question from Product Development
What are the 8 stages in product developmentin order?
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$100 Question from Utility
The utility that provides instructions, directions, or user manuals to the consumer is called the ______ utility
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$200 Question from Utility
The utility that provides ease ofownership is called the ______ utility
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$300 Question from Utility
Under which utility would an ergonomic design likely be classified?
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$400 Question from Utility
What does the phrase form follows function mean? Give 2 examples to illustrate
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$100 Question from Packaging
The package feature that complies with legal labeling requirements serves which of the following? a. Protection b. consolidation c. brand identification d. information
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$200 Question from Packaging
The package feature that is referred to as the“silent salesperson” is the: a. Protection b. consolidation c. brand identification d. information
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$300 Question from Packaging
Safety seals, childproof caps, and tamper-proofpackages serve what purpose? a. Protection b. consolidation c. brand identification d. information
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$400 Question from Packaging
What are the 5 elements of packaging?
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$100 Question from Branding
How many words or less are typically in a slogan?
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$200 Question from Branding
When two or more brands combine andcooperate to their mutual benefit it is called ______
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$300 Question from Branding
A product which capitalizes on an older brand’s success exemplifies what?
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$400 Question from Branding
What are the three branding strategies that a company might use in an international market?
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Final Jeopardy
What elements are included in “Form” Utility? Be sure to name all 6!