Why Your Website is Killing

Your Business?

Jennifer Shaheen

The Technology & eMarketing Therapist

www.TechnologyTherapy.com

Twitter: @techtherapist | #SmallBizTechTour

Twitter: @techtherapist / #SmallBizTechTour

Twitter: @techtherapist / #SmallBizTechTour

Twitter: @techtherapist / #SmallBizTechTour

Twitter: @techtherapist / #SmallBizTechTour

You Spend Time and Money to Drive

Traffic

Do You Really

Want To Loose

Them When

They Get To

Your Website?

What’s Missing?

You Spend Time and Money to Drive

Traffic

Function

Video

Capture

Connection

Call to Action

Twitter: @techtherapist / #SmallBizTechTour

Is Your Website Worth Investing In?

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FACT: Your Website is a Marketing

Tool

Marketing

TechnologyDesign

Would You Let Your IT Team

Design Your Business Cards?

Let’s Start with Technology As It Relates To Your Market

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When? Where? On What?

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What Technologies Is Your Customer Using?

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How Does It Look & Function

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How Does It Look & Function

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How Does It Look & Function

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Browser Compatibility for Today & Tomorrow

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Browser Computability for Today &

Tomorrow

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Twitter: @techtherapist / #SmallBizTechTour

HTML5

• Is the new standard for coding on the web.

The previous standard was HTML4 and XHTML

• HTML5 allows developers to:

• Audio

• Video

• Scalable vector graphics

For the non-techies.

This means Cool Features! Cool Scalable Features!

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What’s the Big Deal for SMB’s

Social MediaOn Your Website

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Facebook Comments

Facebook Comments

Facebook Comments

Facebook Social Plugins

https://developers.facebook.com/docs/plugins/

Sign-up / Sign-In Options

http://openid.net/

Sign-up / Sign-In Options

https://developers.facebook.com/docs/authentication/

Sign-up / Sign-In Options

Business GoalsAs It Relates To Design & Function

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Twitter: @techtherapist / #SmallBizTechTour

Why Marketers Love Landing Pages

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Video

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Video

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Video Combined with Capture

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Video Combined to Sell

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How To Get Started

• Look at your analytics

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How To Get Started

• Review your sales:

• What services provide you the greatest ROI?

• What is the client like?

• What do you want to increase sales on?

• Is your site reflecting this objective?

• Create a plan to meet these needs.

• Ask Customers

• Survey

• Call Clients

Twitter: @techtherapist / #SmallBizTechTour

Thank You for Attending.

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