jeju, 13 – 16 may 2013standards for shared ict arib activities on multimedia broadcasting for...
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Jeju, 13 – 16 May 2013 Standards for Shared ICT
ARIB Activities on Multimedia ARIB Activities on Multimedia Broadcasting for Mobile Broadcasting for Mobile
Terminals - UpdateTerminals - Update
Tomoyuki OhyaTomoyuki Ohya
ARIB (mmbi, Inc.)ARIB (mmbi, Inc.)
Document No:
GSC17-GRSC10-03
Source: ARIB
Contact: Tomoyuki Ohya (mmbi, Inc.) [email protected]
GSC Session:
GRSC10
Agenda Item:
4.2
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GSC-17, Jeju / Korea Standards for Shared ICT2
Summary we reported in GSC16-Summary we reported in GSC16-GRSC9-03r1 (Nov., 2011)GRSC9-03r1 (Nov., 2011)
• Digital TV switchover to be completed in March, 2012
• Standardization completed in ARIB for ISDB-Tmm based mobile multimedia broadcasting
• Standardization harmonization on going with ITU-R (BT-1833, BT-1888: completed)
• Commercial service to be launched in April, 2012
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GSC-17, Jeju / Korea Standards for Shared ICT3
Highlight of Current ActivitiesHighlight of Current Activities
• Digital TV switchover completed as scheduled (March, 2012)
• Commercial service “NOTTV” launched as scheduled (April, 2012)– Covering 77% of Japanese household with 40
transmitters (as of March, 2013)– Getting more than 700,000 paid subscribers (420
yen/month)– 23 models of ISDB-Tmm compatible smartphone and
tablet devices are on the market (as of April, 2013)– 2.2 million compatible devices sold (as of January, 2013)
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GSC-17, Jeju / Korea Standards for Shared ICT4
Strategic DirectionStrategic Direction
• Activities towards the global harmonization– New recommendation published as ITU-R BT.2016-1
including ISDB-T multimedia broadcasting for mobile reception (Multimedia system F) (Jan., 2013)
– New recommendations on the emission system and the planning criteria for terrestrial multimedia broadcasting for mobile reception using handheld receivers in the VHF/UHF band are under discussion in ITU-R (BT.[ETMMPLAN])
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GSC-17, Jeju / Korea Standards for Shared ICT5
ChallengesChallenges• Coexistence / Competition with other visual contents
services such as:– One-seg services
– On-demand video services over communications channels
• Key success factors for mobile DTV– Providing open technical information to the industry for rapid
terminal penetration
– Preparation for wide radio coverage area
– Collaboration of communications and broadcasting services• Reliable reception of high quality programs is possible using
communications channels to supplement data which cannot be received over broadcasting channels
• New broadcasting programs collaborating with bi-directional services, such as social networking services
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GSC-17, Jeju / Korea Standards for Shared ICT6
Next Steps / ActionsNext Steps / Actions
• Continue to contribute to establishing / improving standard documents in ARIB and ITU-R
• Expecting wider penetration of commercial mobile broadcasting service in Japan
• Accordingly, it is recommended that Resolution 17 be reaffirmed
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GSC-17, Jeju / Korea Standards for Shared ICT7
Supplementary SlidesSupplementary Slides
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Standards for Shared ICT
Quick Overview of NOTTVQuick Overview of NOTTV 8
NOTTV is a subscription-based, nation-wide Mobile Multimedia Broadcasting service for smart phones and tablet devices in Japan; commercially launched in April 2012, the service is under stable operation for about one year.
NOTTV programming features on live, original contents such as sports, music, entertainment, and drama; providing 3 channels, including a 24 hours news channel, and 250+ storage type service contents for JPY 420 (USD 5) per month.
NOTTV subscriber base has marked 700,000 in April 2013; targeting 1 million subscribers in near future.
2.2 Million+ NOTTV compatible Android smart phones and tablet devices have been sold in Japan from manufacturers such as Fujitsu, LG, NEC, Samsung, Sharp, Sony, and Panasonic, as of January, 2013.
Based on ISDB-Tmm, an affiliated technology to a digital television global standard ISDB-T.
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Standards for Shared ICT
Two types of ISDB-Tmm ServicesTwo types of ISDB-Tmm Services 9
File-based Service File-based ServiceHigh-quality Real Time Service
High-quality Real Time Service
Concert
News
Watch real-time programsWatch real-time programs
Music
Watch on your spare time
Watch on your spare time
Movies
Newspaper
Novels
Tickets
ISDB-Tmm system provides both high-quality real time service and file-based service seamlessly in 13 segments format (at 6/7/8 MHz).
Sports
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Standards for Shared ICT
ISDB-Tmm Technical FeaturesISDB-Tmm Technical Features 10
(1) High Quality Media Coding
•ITU-T H.264 / MPEG-4 AVC•MPEG HE-AAC, MPEG Surround
(2) Advanced Inter-media Interaction
•Interaction between communications and broadcasting
(3) High Efficiency File Delivery Protocol
•Efficient File Transmission for Mobile Environments with AL-FEC
•Lost data in broadcast channel can be compensated with communication channels
(4) Advanced Power Saving Mechanism
•Partial segment reception is supported
•Intermittent reception for file download is supported by using advanced meta-data
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Standards for Shared ICT
Broadcasting AreaBroadcasting Area
As of March 31, 2013:-40 transmitters installed-Covering 77% of Japanese household-33 prefectures out of 47
-Will cover all 47 prefectures by March 2014
11
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Standards for Shared ICT
Why mobile TV ? Why now ?Why mobile TV ? Why now ? 12
We know there existed many trials and real services in Europe, in the United States, in Korea, and also in Japan.
But There is no successful business model right now. ⇒ Is there any possibility for mobile TV in near future?
☆Our investigation results are ;1. Mobile TV is not just watching TV in mobile condition.
⇒ Something new additional value is needed. ⇒ Original format of program should be invented
with collaboration with SNS, and internet.
2. Price range should be different from Pay TV services.⇒ We define our service as one of smart phone
application services. ⇒ It means the price should be in between 300 to
500 yen per month.
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Service ConceptService Concept 13
100% Social TV (using SNS) Live TV Easy to use Collaboration between real-time service (including data
broadcasting), file-based service, and communication (Internet)
Beyond the limit of existing TV program barriers
too much joyful to call it just TV
We name our service as “NOTTV”, expressing our strong desire to exceed existing TV.
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NOTTV Programming ImageNOTTV Programming Image 14
3 channel High-quality Real Time service + Storage type service 420 Japanese Yen monthly charge Premium contents will be delivered in near future (testing music live show and full-size cinema)
Fee model
Basic subscription fee
\420/mo.
Premium contents fee(additional)
＋
24 hr.
24 hr. news program
High-quality Real Time service
24 hr.
Main channel(Mainly live program will be delivered.)
20 hr.
13 segments
Storage type Storage type ServiceService
●Video/Audio
●Digital Contents(Magazine, Newspaper,Games,Applications, etc.)
time
Sub channel(Additional program will be delivered.)
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Standards for Shared ICT
Criteria of NOTTV ProgrammingCriteria of NOTTV Programming 15
Selection Criteria
1 Live Program
2 Live News
3 Original Program just for smart phone
4 Music
5 Popular Satellite Broadcasting programs
6 Purchased programs for the first window
7 Double screen programs collaborated with existing TV stations
8 Storage type services
9 Measures for dealing with disasters
As VOD contents and TV programs are already available on mobile devices, MMB programs should be different from such contents.On NOTTV, 50% of programs are original; 50% of programs are live programs.
24h News and daily e-Newspaper
24h News and daily e-Newspaper
Live SportsLive Sports
Original DramaOriginal Drama
Live Entertainment Show
Live Entertainment Show
AnimationAnimation
Live MusicLive Music
Major Contents
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Emergency warning broadcast and post-disaster news reportsEmergency warning broadcast and post-disaster news reports 16
Mobile Multimedia Broadcasting is suitable for delivering emergency information.
Real-time service offers emergency warning broadcast; updated situation of damages and disaster recovery information for post-disaster
On Natural Disaster (ex. Earthquake)
Disaster recovery information on storage type service
Emergency Alerts on Real-time service
Normal programmin
g
News reports on Real-time service
Post-disaster
震度４以上が観測された地域は次のとおりで震度４以上が観測された地域は次のとおりです。す。神奈川県 横浜市 相模原 川崎市 神奈川県 横浜市 相模原 川崎市
緊急地震速報 強い揺れに警戒
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IncreaseIncrease of subscribersof subscribers 17
Number of SubscribersThousand
April, 1, Start Operation
April, 1, Start Operation
20122013
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ISDB-Tmm Compatible DevicesISDB-Tmm Compatible Devices
ARROWS Ｘ F-0 ２ E
ELUGA Ｘ Ｐ -0 ２ E
MEDIAS Ｘ N-0 ４ E
Optimus G Pro L-0 ４ E
Ascend D2 HW-0 ３ E
Coming Soon
Coming Soon
-23 models of ISDB-Tmm compatible Android smart phones and tablet devices are available (as of April 2013)
-2.2 million compatible devices sold (as of January 2013)
18
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Android Smart phonesAndroid Smart phones 19
ARROWS V F-04E (FUJITSU)
2012 Winter Model
MEDIAS U N-02E (NEC)
2012 Winter Model
N-02E ONE PIECE (NEC)
2012 Winter Model(C) Ｏ／ S ･ F ･ T (C) Ｏ／ S (C) Ｏ／ 2012 OP
Optimus LIFE L-02E (LG)
2012 Winter Model
Disney Mobile on docomo N-03E (NEC)
2012 Winter Model(C)Disney
AQUOS PHONE ZETASH-02E (SHARP)
2012 Winter Model
ARROWS KissF-03E
(FUJITSU)2012 Winter Model
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Android Smart phonesAndroid Smart phones 20
MEDIAS X N-07D (NEC)
REGZA PhoneT-02D
(FUJITSU)
Optimus Vu L-06D (LG)
L-06D JOJO(LG)
AQUOS PHONE sv SH-10D(SHARP)
© 荒木飛呂彦＆ＬＵＣＫＹ ＬＡＮＤ ＣＯＭＭＵＮＩＣＡＴＩＯＮＳ／集英社
AQUOS PHONE SH-06D(SHARP)
SH-06D NERV (SHARP)
Ascend HW-01E(Huawei)
2012 Fall Model
Optimus G L-01E(LG)
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Android TabletAndroid Tablet 21
ELUGA Live P-08D (Panasonic) 10.1”
MEDIAS TAB N-06D(NEC) 7”
GALAXY Tab 7.7 Plus SC-01E(SUMSUNG) 7.7”
ARROWS Tab F-05E (FUJITSU) 10.1”
LTELTE
LTELTE
LTELTE
Xperia Tablet Z SO-03E(SONY) 10.1”LT
ELTE
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Is NOTTV model the Only Way for MMB?Is NOTTV model the Only Way for MMB? 22
Various business models for Mobile Broadcasting;
Free-to-air (such as One-seg and T-DMB)
Real-time broadcasting alone
Simultaneous programming to existing channels (terrestrial, satellite, or IPTV) (such as One-seg (Japan), T-DMB (Korea), and UTV (Hong Kong))
Terrestrial-mobile hybrid subscription
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Partners of NOTTV BusinessPartners of NOTTV Business 23
<Shareholders> Mobile Network Operator: NTT DOCOMO and PLDT Broadcasting Stations: Fuji TV, NTV, TBS, TV Asahi, TV Tokyo,
and NBS (radio) Satellite Broadcasting: Sky PerfecTV JSAT Advertising Agency: Dentsu, Hakuhodo, Hakuhodo DYMP Manufacturers and distributors: Fujitsu, NEC, Sharp, Toshiba,
Panasonic, Denki Kogyo, Itochu, and Sumitomo Corp.
<Affiliated Industry Group> http://www.isdb-t.jp/en/ISDB-T Multimedia Forum -98 members The ISDB-Tmm promotion group consisting of broadcasting
stations, contents providers, satellite broadcasters, advertising agencies, manufacturers (hardware and software, national and global), distributors, and mobile network operators.
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Summary and Future OutlookSummary and Future Outlook 24
NOTTV targets 6 million subscribers by 2017; along with 50 million compatible devices penetration by 2018, a half billion dollar business in the future.
Viewership acquisition on mobile devices is very different from that of traditional television.
Difficult business to be launched –require trans-industrial collaboration, including broadcasting stations, telecom operators, manufacturers, and regulatory agencies.
Significantly high interests from the world; expecting a wave of world-wide emergence of Mobile Broadcasting (regardless of technology standard) during 2010s.
NOTTV aims to be the test bed of Mobile Multimedia Broadcasting; incubating new kinds of television programs and leveraging the power of telecom (Internet) and broadcasting.