HSNST. PETERSBURG, FLSENIOR COPYWRITER

CREATED A NEW TONE OF VOICE FOR HSN AS PART OF A MAJOR BRAND RE-LAUNCH. IT’S A MORECONVERSATIONAL, CLEVER, UNEXPECTED APPROACH THAT APPLIES TO ALL CUSTOMER-FACING AND INTERNALTOUCH POINTS. THIS INCLUDES TV GRAPHICS, HOST TALKING POINTS, HSN.COM, DIGITAL ADVERTISING,DIRECT MAIL, PACKAGE INSERTS, PROGRAM GUIDE, PR, CREDIT CARD, AND ALL CORPORATE COMMUNICATIONS.

GAP INC.SAN FRANCISCO, CAGLOBAL MARKETINGSENIOR COPY MANAGER

DEVELOPED AND MAINTAINED THE TONE OF VOICE FOR GAP, GAPKIDS, BABYGAP, GAPBODY, AND GAPMATERNITY. BROUGHT THE VOICE TO LIFE IN PRINT ADVERTISING, RADIO, PRODUCT NAMING, PACKAGING, DIRECT MAIL, WINDOWS, AND IN-STORE.

TRANSLATED EACH BRAND'S VOICE GLOBALLY ACROSS NORTH AMERICA, EUROPE, AND ASIA.

COLLABORATED WITH ART DIRECTORS, PRODUCT DESIGNERS, BRAND STRATEGY, AND MERCHANDISERS TO CREATE NAMES, TAGLINES, AND PRODUCT STORIES THAT ARE BRAND-BUILDING AND ENGAGING FOR CUSTOMERS.

REPRESENTED ALL COPY AT EXECUTIVE LEADERSHIP CREATIVE APPROVALS.

INSPIRED, DEVELOPED, AND MANAGED A TEAM OF COPYWRITERS AND FREELANCERS.

KRON/BAYTVSAN FRANCISCO, CABROADCAST JOURNALIST

WROTE SCRIPTS AND EDITED VIDEO FOR PRIMETIME NEWSCASTS

FIELD PRODUCED LONG LENGTH PIECES WITH INTERVIEWS CONDUCTED ON LOCATION.

PARTNERED WITH ANCHORS AND REPORTERS TO ENSURE THEIR SCRIPTS WERE EASY AND NATURAL TO READ.

CNN HEADLINE NEWSATLANTA,GAVIDEO JOURNALIST

WROTE SCRIPTS AND EDITED VIDEO FOR GLOBAL 24 HOUR NEWS NETWORK.

ANN TAYLOR / LOFT / UNIONMADE / MILL / 2550* CANDLES

WESLEYAN UNIVERSITYAMERICAN STUDIESBACHELOR OF ARTS1987

REFERENCES AND PORTFOLIO AVAILABLE UPON REQUEST

2000-2011

2012-2015

EDUCATION

FREELANCE

1994-2000

1992-1994

ADDRESS / 1328 15TH ST. N.ST. PETERSBURG, FLORIDA 33705

PHONE / 415 307 5247EMAIL / JEFF_LYNN442@YAHOO.COM

JEFF LYNN