2015 CREATIVE POSITIONING

2015 CREATIVE POSITIONING

Month-by-month, this is a quick look

at how we want to show up next year.

Inspired by Marketing’s consumer insights,

these are the words and images that

re� ect what’s happening in the world

around us and will help keep us relevant.

They set a mood and tone that our teams

can align on and follow as we bring the

brand to life throughout the year.