About Me My name is Jeau, I have spent the last 15 years of my life, living and working in other countries around the world.  I live and love digital storytelling and content marketing!  I'm obsessed with innovating socially contagious, digital media campaigns that are both visually transformative and imagineered to get your brand's experience shared.  I believe that brands that don't get shared, don't get experienced!

Get them Sharing Through my travels, I have discovered one universal truth about digital marketing.  The key to cultivating strong loyal online community support around a brand is to imagineer an engagement strategy that makes sharing your brand’s experience personally rewarding.

My marketing focus is narrow, I enjoy helping brands become socially contagious by imagineering highly effective advocacy opportunities that are both rewarding and drive a brand's authoritative influence.

My passion for digital marketing started when I was working as an independent GoPro film crew content producer in Central and South America. I have produced digital content for a variety of brands, events, bands, competitions, festivals, businesses, associations, and causes all over the world. Working with brands across many different markets and industries sectors, including retail, tourism, extreme sports, TV networks, governments, environment, fashion & cosmetics, bands, music festivals and events.

Now that I have just returned to the states I want to put my experience, talent, skills, and knowledge to work helping other projects and worthy causes cultivate greater community support.

Over the years, I have learned much about social networking and brand advocacy from the many perspectives of other cultures and nationalities. I view, digital marketing as a long-term relationship with your community, not a one night stand with a client.

I am a private humble man with a simple passion for what I do. From building websites and mobile app development to custom fabrications, photography, video & editing, motion

Jeau Marcel Digital Media Marketing Imagineer

San Francisco,CA San Jose, Costa Rica

P US +1805-432-8000 P CR +506-8875-6264

info@jeaumarcel.com www.jeaumarcel.com

Powerful Digital Marketing Solutions

graphics, content writing, CGI, even large graphic installs and fleet wraps! I am eager to learn and not afraid of hard, challenging work, tight deadlines, demanding clients, or seemingly impossible objectives.

Working and living abroad has exposed me to incredibly unique opportunities to gain a

genuinely fresh perspective on digital marketing and how other countries and cultures use digital media tools to cultivate community, develop engagement and influence desirable consumer behavior.

From my experiences, I have developed a unique approach to cultivating digital communities. One that is more focused on finding ways to feed contagious behavior within the communities culture. Then feeding it content that can allow a brand to establish it’s authoritative influence within the targeted community and drive greater active user engagement through rewarding advocacy opportunities.

I have real life experience working with international competitors in very tight and demanding markets under physically demanding and extreme pressures! As an independent member of the GoPro film crew, my metal has been forged having to produce digital content for GoPro channel partners all throughout Mexico, Central, and South America as well as Japan, and parts of Asia and Oceania in some of the most extreme places on earth. Having to produce content coverage for several international TV channels. I have worked at all level of digital brand marketing for large events, global competitions, national tourism programs, as well as smaller tourist related businesses, to help develop communities of support for various marketing objectives.

I am a skilled photographer, videographer, video editor, Wordpress developer and mobile applications project developer. I also have a team of people I have worked with over the years that can support development on any scale project.

On the physical media side I can also design and fabricate props, booths, and sets as well as install large vinyl graphics, and wrap vehicles with an extraordinary eye for detail.

I have lived all over the world. I have called Costa Rica, Brazil, Japan, Hong Kong, Australia, London and Paris home for periods of time.

Some of my projects 2012- 2017 Look Cy○zone http://www.lookcyzone.com/ This is my favorite example of my contagious digital marketing approach. As a marketing

consultant, I played a role in the design of this program over 6 years ago. I have seen this program mature into an amazing example of the kind of contagious content marketing advocacy program I strive to achieve. The annual program now attracts over 8,000 girls across 13 Latin American countries,

producing over 40,000 unique pieces of UGVC with combined total content views of over 8,000,000 on a shoe string budget of 30k, making CPV extremely low at a mere 37.5 cents per viewer. What other marketing channel will get you 8,000,000 local market word of mouth recommended prospects for 37.5 cents each?

2013 & 2016 AR World Championships in Costa Rica & Patagonia, Chile http://www.arcostarica.com/CostaRica/ http://www.patagonianexpeditionrace.com/ To date, these races are the most difficult,

complex and personally rewarding projects I have ever undertaken. My role in this project was basically that of a Director of Digital Content Production. My team was responsible for the production of all official content for the event, for key sponsors, and for all 64 international TV crews providing coverage. Including unique and official content for international TV broadcasters of their own national teams competing in the event.

In addition, my team produced more expanded content coverage for 6 countries teams competing in this rigorous event, including Japan, Costa Rica, France, New Zealand, Canada, and the USA.

This required a massive effort to produce. We even had to invent our own unique equipment to capture footage in very extreme conditions and remote locations. We had to coordinating data streams and create our own raw footage management system to coordinate the timely transfer of content to our clients during the coverage. Some of our clients were NHK TV Japan, Repretel 6, & Teletica Chanel 7 TV Costa Rica, CBC TV Canada, and Eurosport France

and the UK. Additionally, we produced the digital media content for 4 international team sponsors including Thule, Toyota, Range Rover, and Shimano.

This event required over 300 cameras in the field to cover the event. The results from this effort produced over 16TB of video content as we followed competitors day and night for 14 days racing through hundreds of miles of dense tropical, swamps, mangroves, open ocean passages, wild raging rivers, climbing the trekking over tallest mountain and mountain range in Costa Rica. I did it again in 2016 at the bottom of the world in Patagonia for the event.

Scadaddle https://www.youtube.com/watch?v=dWlU-_YYMqs Scadaddle was a local Costa Rica app development project

designed to connect people by common activities. The project was really a shoestring effort and lacked serious funding but I like the idea.

I served as Creative Director and Digital Marketing Strategist. My contributions crossed all levels of the project for the principles providing UI/UX for the app, working with developers, producing all digital video and photographic content, editing, and marketing strategy development. Unfortunately funding for the project dried

up before marketing activity began. Despite the fact that we had broad national support for the program. The project owners could not attract international investment to really fund the project. No one would invest in a Costa Rica based project. I posted some cool videos about the project on The Scadaddle Channel’s YouTube page.

Essential Costa Rica Save the Americans: Costa Rican Animals

for the Overworked Essential Costa Rica is a joint alliance of

several Costa Rica National Organizations, including the ICT, Canatur, and CINDE, which constitute the Costa Rican governmental board of tourism and investment. A project alliance was formed

with the ICT and other associations of tourist related businesses collectively to form the marketing program Essential Costa Rica to attract tourism and investment in the country from both the US and Canada. This particular Digital Content is in part the work product of our teams efforts. My contribution as a Digital Content Marketing Consultant focused on the development of the script, finding local talent, shooting and editing. I also contributed by providing some location logistical support and facilitation.

Vista Los Suenos https://www.youtube.com/watch?v=zyQKA9wYxhc One of the most popular tourist activities in Costa Rica is the zip

line canopy tour. There are so many companies competing for canopy tour business in Costa Rica that often being found is really just a matter of broker commission. To

increase brand awareness and demand for my client I designed a unique digital UGC model that encourages visitors and assists them to share the experience while on the tour. The result is Vista Los Suenos is now the most popular canopy tour company in the country, with an average of 160 digital media UGC posts per day. Additionally, they have expanded hotel based marketing reach and increased direct demand for their product allowing them to reduce dependence on the old broker referral network and have lowered commissions passing the savings onto their customers.

Event Marketing and Broadcast TV Coverage

I have worked with just about every major channel in Costa Rica, Nicaragua, Panama, Mexico, Colombia, Brazil, and Chile, as a go-to resource for GoPro film

crew services in the region.  I would cover major events, natural disasters, sporting competitions, and whatever they needed.

I worked closely with the two major channels in Costa Rica, Repretel Channel 6 and Teletica Channel 7 providing remote live feed coverage, aerial coverage, in the field coverage, international and national Futbol events, international surfing competitions, even Toros (Costa Rica's version of bull fighting where the bull wins) providing GoPro live camera services.  These services supported regional GoPro sales efforts and also provided me with exposure to advertisers in these markets and I developed a very healthy portfolio of projects as a result of people seeing my work on the channels.

I have also provided coverage services to international outlets such as news outlets, major event promoters, major brand sponsors like RedBull, and GoPro, covering events in these countries, including Japan, the US, and Canada just to mention a few.

Jungle Jam, Rasta Rica, Tomorrowland BR, Viña del Mar, Envision CR, Awaking Festival, Envision 2016

Over the years I have produced digital content for so many concerts and music festivals large and small all over the world. I have worked with many bands and artists, producing content for albums, social media, GoPro etc. Too many to list here. But some of the most amazing ones recently were, Envision 2016, Jungle Jam, and Rasta Rica CR, Vina Music Festival, Vina del Mar, Chile.

Education 10 years of real life experience in the Digital Marketing School of Hard Knocks 8 year graduate student with a degree in Content Production Imagineering from the University

of Sweat, Perseverance & Figure It Out, Because No One Has Done This Before! The truth is I possess no formal education in the fields of Digital Marketing or Digital Content

Marketing Production. My experience has been gained from over 10 years of working on cutting edge marketing challenges at just about every level of this business. This has forced me to study and explore published ideas, experiment with various tools to imagineer innovative solutions to the challenges in this business we now call Digital Content Marketing. I have had the opportunity to work alongside and learn from some large, well-known international brands like GoPro as well as many, smaller lesser known brands you have never heard of in countries you may only vaguely know! Nothing in my past education or work history as a networking engineer or IT support contractor in the silicon valley prepared me for what I now enjoy doing.

Work Skills Contagious Digital Marketing Strategist, Project Management, Production Management,

Storyboard Development, Applications Development / Proto.io, Prop Fabrication, HTML, PHP, Wordpress, Video Editing, Final Cut Pro, Photoshop, Illustrator, LightRoom, Adobe Primer, Adobe After Effects, Vinyl Graphic Wrapping, Photography, Videography, Lytrography, Aerial Drone Pilot

Equipment Like any tradesman, I have all the tools of my trade! A whole cinematographic trailer in fact, loaded with everything I need to create visually transformative digital content, including VR storytelling. I’m totally mobile, ready to go anyplace to work on your project! My services come complete with my mobile content production capability. I am ready to work on your brand marketing project, social benefit cause, political campaign, advocacy recruitment. I have everything needed to imagineer truly amazing digital content marketing solutions.