jean-xtophe ordonneau presentation at yes execom athens, 14-16 april 2011

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Alternative way to finance Entrepreneurs

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Page 1: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

Alternative way to finance Entrepreneurs

Page 2: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

who is Melcion?

7 partners3 in the US, 4 in Europe

over 150 clients: there are entrepreneurs running 15M€ average revenuesin any industryin multiple countries: France, Spain, Switzerland, Belgium, USA (East and West coast), Singapore, HK, Philippine , mainland Chinaany size from 0€ revenue to public 250M€ revenues

Page 3: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

what are Melcion partners doing?

helping Entrepreneurs by anywaysmeeting their client once a monthbeing available at any timefinding new ideashaving a different point of viewenabling the entrepreneur to take the helicopter view

we are payed on a yearly basis by a fee at the entrepreneur convenience

Page 4: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

what is an Entrepreneur?

Page 5: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

startup financing

the VC myth:business plan:1year of work for free50k of costpersonal expenses

raising capital:VC sifting 1 deal out of a 100 projects receivedif you visit 50 VCthat 50% chances

Executing:1 deal out of 10so that 5% compounded chances

Page 6: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

Inc 500

a yearly selection of 500 US private fast growing companiesgrowth measured on a 3y periodfirst year with a 750k$ miniinc.comfor 28 years now, that's about 15.000

the demographicsgrowth : 8000% on 3yaverage funding: 75k$VC funded : 2 to 4%BA funded : 2%

Page 7: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

reality check on VC

research from Pr O. Gottschalg and L. Phalippouover 25y, private equity fund is 3 point under S&P performanceso it can't be 1 deal out of 10 succedingit has to be 1 out 30 to 50

so chances for entrepreneurs raising equity with VC are <1%

Page 8: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

startup financing

the VC myth reality:business plan:1year of work for free50k of costpersonal expenses

raising capital:VC sifting 1 deal out of a 100 projects receivedif you visit 50 VCthat 50% chances

Executing:1 deal out of 10 50so that 5% 1% compounded chances

Page 9: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

what solutions?

Page 10: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

sales

targetinghunt for the wounded elephant?not everyone is your ideal first client

pricingin marketing, price is defined as the highest your customer can and will afford

Page 11: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

business model

less consumption

faster access to client solution

deal with suppliers/distributors

Page 12: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

when it is not enough?

Entrepreneur CommonsEC financing

Page 13: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

what is EC?

need to serve all the Entrepreneursbut we are only 7 partnersand there is up to 5M entrepreneurs in the US

Peer support is the answer

EC is a peer to peer support group organised by local chapter of 10 people.There is 17 chapters so farthey meet once a month2 hours meeting:each member is telling the others about one nice story of the month and one today's problem

Page 14: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

next step for EC

peer to peer financing:

during the 30s, emergence of mutual bank is an entrepreneur initiativebut these initiatives turned into banks

now we have the opportunity to have a mix of mutual banks with web 2.0

Page 15: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

what is the idea?

mutual guarantee fund is first step

entrepreneurs are feeding the fundentrepreneurs are deciding what project is eligible for a guarantee(need for a random selection due to a lack of resources)

then the selected project can have a bank loan with that guaranteebanks can using it as a way to have an automatic process

a real lending fund is next

Page 16: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011

how can you help?

initiating new EC chaptersraising money for the mutual guarantee fundhttp://www.indiegogo.com/Guarantee-Fund-for-Entrepreneur-Commons-2