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Annual Meeting 2010 1 JEAN-MARC EUSTACHE PRESIDENT AND CHIEF EXECUTIVE OFFICER

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Page 1: JEAN-MARC EUSTACHE

Annual Meeting 2010 1

JEAN-MARC EUSTACHE

PRESIDENT AND

CHIEF EXECUTIVE OFFICER

Page 2: JEAN-MARC EUSTACHE

Annual Meeting 2010 2

International Arrivals and Transat Revenues

Transat Revenues

(millions of dollars)

International Arrivals (world)

(millions of travellers)

Fo

rec

ast

Travel for all

Page 3: JEAN-MARC EUSTACHE

Annual Meeting 2010 3

France in 2009

France in 2009 (in millions €)

231202

2008 2009

-12.5%

Page 4: JEAN-MARC EUSTACHE

Annual Meeting 2010 4

France in 2009

France in 2009 (in millions €)

279297

2008 2009

+ 6%

Page 5: JEAN-MARC EUSTACHE

Annual Meeting 2010 5

France in 2009 (in millions €)

510 499

2008 2009

Purchasing power and

economies of scale

Buying more than $2 billion in

travel services (direct costs)

Mexico, Caribbean, Western

Europe countries

Supply Chain Strategy

Page 6: JEAN-MARC EUSTACHE

Annual Meeting 2010 6

32.3%

27.5%

14.5%

9.7%

5.2%

5%

5.8%

2008 - 2009

1.2 million

packages sold

in 2009

Growing,

competitive

market

Average selling

prices and margin

under pressure

All-inclusive sun packages – from Canada in winter

Sunwing

18%

Signature

9.5%

ACV

Sunquest

(TCG)

Others

WestJet

TMR

Transatlantic Market

21.6%

43.4%

0.6%

22.2%

3.6%

8.7%

2006

U.K.

FRANCE

2009

Transat

Air Canada

Air India

British Airways

MyTravel

Zoom Airlines

Other

23.7%

49.1%1.1%

24.6%

1.4%

26.8%

25.2%

36.7%

6.9%

4.4%

30.1%

21.5%

39.6%

8.8%

Transat

Air Canada

Air France

Zoom Airlines

Other

Page 7: JEAN-MARC EUSTACHE

Annual Meeting 2010 7

Transatlantic Market

Unique offering of 70 city-pairs

Commercial presence on both sides of the Atlantic

Page 8: JEAN-MARC EUSTACHE

Annual Meeting 2010 8

The largest retail distribution

network in Canada

The largest retail distribution

network in Canada

Page 9: JEAN-MARC EUSTACHE

Annual Meeting 2010 9

The largest retail distribution

network in Canada

450+ travel agencies

2,300 travel advisors

Sales of $1.3 billion

The largest retail distribution

network in Canada

Page 10: JEAN-MARC EUSTACHE

Annual Meeting 2010 10

The largest retail distribution network in Canada

French Market

Thomas

Cook

Club Med

TUI/NFOthers

Kuoni

FRAM

Tour Operators:$5.7B

Distribution:4,750 travel agencies

Thomas Cook/

Jet Tours

AFAT Selectour

Tourcom

TUI

+ Havas

+ CWT

Others

Page 11: JEAN-MARC EUSTACHE

Annual Meeting 2010 11

26 agencies sold

41 agencies now

under Look Voyages

More agencies to

adopt Look Voyages

banner over time

Partnership with AFAT Voyages Sélectour

Multi-channel distribution

Page 12: JEAN-MARC EUSTACHE

Annual Meeting 2010 12

Guaranteed and

flexible access to

adequate capacity

Appropriate aircraft

type depending on

route

Cost-competitive

Air lift capacity management

Narrow-body Boeing B737-800

189 seats

Adequate for sun destinations

Favourable financial conditions

5-year agreement with CanJet Airlines

Page 13: JEAN-MARC EUSTACHE

Annual Meeting 2010 13

Air Transat fleet transition plan

18 wide-body Airbus (A330 and A310)

Transition to an A330 fleet

Reduction in operating costs

Air Transat: approximately 50% of Transat’s global needs

Increased flexibility thanks to the CanJet agreement

Subleases of aircraft

Cost reduction and improved performance

Capacity Management

Page 14: JEAN-MARC EUSTACHE

Annual Meeting 2010 14

Air Transat:

An improved customer

experience

Creation of Transat France

Page 15: JEAN-MARC EUSTACHE

Annual Meeting 2010 15

Revenues up by 1%

Approx. 3 million customers

Lower selling prices

Fuel: $319 million in 2009

Revenues

2008 2009

$3,513M$3,545M

1%

Record volumes in first half

Excellent load factors in

2009

Challenging commercial

environment

Margins

2008 2009

$127.8M

$93.4M

Page 16: JEAN-MARC EUSTACHE

Annual Meeting 2010 16

Lower demand for Mexico

Volume shift to other

destinations

Lower demand in certain

market segments

A (H1N1) Flu

Volume drop of 20%

Challenge in France, U.K.

Cost reduction measures

Improvement expected in 2010

Lower demand for Canada as destination

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Annual Meeting 2010 17

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Annual Meeting 2010 18

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Annual Meeting 2010 19

Sustainable TourismMexico

Page 20: JEAN-MARC EUSTACHE

Annual Meeting 2010 20

Sustainable TourismTurkey

Sustainable TourismMorocco

Page 21: JEAN-MARC EUSTACHE

Annual Meeting 2010 21

Sustainable TourismPeru

PeruMorocco

TurkeyMexico

Page 22: JEAN-MARC EUSTACHE

Annual Meeting 2010 22

A solid management team

Patrice CaradecPresident, Transat France

Page 23: JEAN-MARC EUSTACHE

Annual Meeting 2010 23

A solid management team

Nelson GentilettiChief Operating Officer

A solid management team

Denis PétrinVice-President, Finance & Administration

Chief Financial Officer

Page 24: JEAN-MARC EUSTACHE

Annual Meeting 2010 24

A solid management team

Michel BellefeuilleVice-President

Chief Information Officer

A solid management team

Michael DiLollo President, Transat Tours Canada

Page 25: JEAN-MARC EUSTACHE

Annual Meeting 2010 25

A solid management team

Yves Lalumière Vice-President and General Manager

Transat Distribution Canada

Vision 2014

A vertically-integrated tour operator, leader

in the Americas, with a strong competitive

position in numerous European countries

Page 26: JEAN-MARC EUSTACHE

Annual Meeting 2010 26

FIVE STRATEGIES

1. Increase our competitiveness in our core markets

2. Adapt our offering to participate in high-growth

market segments

3. Actively pursue vertical integration

4. Enter new outgoing markets with a bilateral approach

5. Develop skills and invest in human capital

Strategic Plan 2009-2011

Expand our leadership market position on both sides

of the Atlantic

Complete the integration of new management teams

Pursue development and implementation of

new information systems

Position Transat as an industry leader in corporate

responsibility

Objectives 2010

Page 27: JEAN-MARC EUSTACHE

Annual Meeting 2010 27

Disappearance of a tour

operator and merger of

two others

Consolidation and

polarization in France

Increasing importance of

having a presence in

distribution

Competitive landscape

JEAN-MARC EUSTACHE

PRESIDENT AND

CHIEF EXECUTIVE OFFICER