Lisa ColtonPresident, Darim Online

(And Co-chair CBI Preschool & Kindergarten & Mother Of 2!)

434.977.1170 l isa@darimonline.org

Using Technology to Build Community, Jewish Literacy, &

Strong Parenting in Early Childhood

Remember This?

Tool is a Game Changer

Traditional Media

Brand in control

One way / Deliver msg

Repeat message

Focused on the brand

Educating

Org creates content

Social Media

Audience in control

Two way / Conversation

Adapt the message

Focused on the audience

Influencing, Involving

User and co-created content

AGENDA

Understanding PEOPLEClarifying your OBJECTIVESFocusing your STRATEGYKnowing your TOOLSApplying them well!

POST

Your People

Parents – current, former, prospectiveSynagogue/School communityStudents – current, alumni, prospectiveGrandparents – local, distantTeachersWider Community

Goals – Yours and Theirs

EducationalCommunity buildingFundraisingInformation sharing

• Parenting tips• Building trust• Socializing• Children cared for• Support• Jewish learning

Where’s Your Sweet Spot?

Strategy

How are you going to achieve those goals?

Add Value

User Generated Content

Crowdsource-for your own info-to be a platform for sharing info

-to surface voices

What’s the right tool?How will you use it well?How will you know it’s working?

What goals and objectives is this Facebook Page achieving?

How about these?

What’s happening in this blog post?

Know Your Audience. Help Them.

Resources to Use

Ellen Dietrick - @ellen987 Director of Early Childhood Education, Temple Beth

Shalom, Needham, MAGreenfield Hebrew Academy blog:

http://www.ghachildhood.com/Teacher Tom:

http://teachertomsblog.blogspot.com/The Living Classroom (photography!)

http://thelivingclassroom.wordpress.com/

WANT MORE?

Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!

Express interest here:http://bit.ly/darimedinfo

Applications available this spring.