jdf & the production process
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JDF &JDF &The Production Process
Thad McIlroyyThe Future of Publishing
www.thefutureofpublishing.com
Presented to theAdobe Acrobat & PDF ConferenceAdobe Acrobat & PDF Conference
Orlando, May, 2007
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My BackgroundMy Background
8 years in bookselling & publishing 8 years in bookselling & publishing 18 years studying the intersection of
technology and print publishing workingtechnology and print publishing, working with both printers & vendors5 ith S b ld S i 5 years with Seybold Seminars
Major focus now: www.thefutureofpublishing.com Workflow (JDF) Publishing automation
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O tliOutline
Why JDF? JDF— A to Z (in 10 minutes) JDF A to Z (in 10 minutes) Workflow
I l d f t ti Islands of automation The tenets of automation Content management What IPA is trying to doWhat IPA is trying to do
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Wh JDF?Why JDF?
To carry a print job from genesis (or somewhere nearby) through completiony) g p
Bridge the communication gap between production and Management Informationproduction and Management Information Services (MIS)
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Al h b tAlphabet soup
JDF – Job Definition Format The standard itself — an XML-encoded
data “standard” It is not a product, workflow or systemy
CIP4 – the organization behind JDF International Cooperation for the International Cooperation for the
Integration of Processes in Prepress, Press and Postpress
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CIP4 Reference Model
PrepressCustomer
PrepressOperator
Negotiation
Sales Rep
CustomerService Rep
PrepressManager(s) Prepress
LimitedProcess
ProductionScheduling
PrepressPrintBuyer
Negotiation & Quote
PressManager(s) PressCreate
JDF Intent ProductDescription
ProductDescription Limited
Process
Estimating &
Extended
PressBaseMIS
PressOperator
CreateDocument
(with ranges) ProductDescription
(Actual values)
LimitedProcess
Estimating &Order Entry
MIS
PostpressPrint Shop ManagementJob Creation
Print ShopManager Postpress
Operator
CreativeProfessional PostpressPostpress
Manager(s)
Postpress
Customer Facility
Print Shop Management
Print Shop
Operator
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JDF d JMFJDF and JMF
JDF Control
JMF Commands
structures Design
“Do this now” Status & error
direction or production detail
reporting Near real-time
detail Audit trails
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I t t d PIntent and Process
Intent Desired paper type,
trimmed size binding
Process How to produce the
desired resulttrimmed size, binding style etc
Describes final
desired result Detailed control of
equipmentdelivery
Provided by buyer or l
q p Created by CSR,
planner, MIS, prepress operatorsalesman
Can be used in quotation process
operator Internal to print shop
q p
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Prepress Processes ColorCorrection ColorSpaceConversion
LayoutPreparation Preflight ColorSpaceConversion
ContactCopying ContoneCalibration
Preflight PreviewGeneration Proofing & Rendering
FormatConversion ImageReplacement
g g RIP’ing Scanning
ImageSetting Imposition
I kZ C l l ti
Screening Separation
S ftP fi InkZoneCalculation Interpreting
SoftProofing Trapping
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Postpress Processes AdhesiveBinding BoxPacking CaseMaking CasingIn
LongitudinalRibbonOperations Numbering Palletizing Perforating CasingIn
ChannelBinding Collecting CoverApplication Creasing
Perforating PlasticCombBinding RingBinding SaddleStitching ShapeCutting Creasing
Cutting Dividing Embossing EndSheetGluing
ShapeCutting Shrinking SideSewing SpinePreparation SpineTaping EndSheetGluing
Folding Gathering Gluing HeadBandApplication
SpineTaping Stacking Stitching Strapping StripBinding HeadBandApplication
HoleMaking Inserting Jacketing Labeling
StripBinding ThreadSealing ThreadSewing Trimming WireCombBinding Labeling
Laminating WireCombBinding Wrapping
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Wh t H Ch d i T Y ?What Has Changed in Two Years?
Incremental Change Better mindset all around; service providers ; p
and creatives Small improvements everywhere: color, JDF, y
workflow, etc. XML for publishing is stronger than ever
But have we reached “automation nirvana”?
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F d llFundamentally
Print isPrint isNo Longer Competitiveg p
With Electronic Media
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Cross-Media is UnderestimatedCross Media is Underestimated Over 50% of ALL content must be delivered
through multiple channels today. Over 50% of all content is initially developed
f l i d li fifor electronic delivery first Over 60% of respondents indicated that XML
ill b d i th i lti h l l tiwill be used in their multi-channel solutions
Multi-Channel Communications: The Content Publishing WorkflowMulti Channel Communications: The Content Publishing Workflow Challenge, InfoTrends Dynamic Content Software Solutions Consulting Service, September 25, 2006
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The “Electronic Priority” Shift
100%ft to
ity
67%60%
80%
tent
Shi
frs
t Prio
ri
38.30%51.40%
20%
40%
60%
t of C
ont
roni
c Fi
r
0%
20%
2003 2006 2007Perc
ent
Elec
tr
2003(Actual)
2006(Actual)
2007(Estimate)
I f T d “Th M lti Ch l C i ti Ch ll ” 2004
00000000 16© 2006 InfoTrends, Inc. www.infotrends.com
InfoTrends “The Multi-Channel Communications Challenge”, 2004InfoTrends “Multi-Channel Communications: The Content Publishing Workflow Challenge”, 2006
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Th “W kfl ” Ch llThe “Workflow” Challenge
Authoring and design take place remotely from prepress and printing
Data flows downstream with insufficient data to inform the process
“Our clients want us to do the heavy lifting.”
Islands of automation are not unified into a single process
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Islands of AutomationIslands of Automation
illustration &illustration &rightsrights
authoring &authoring &editingediting
illustration &illustration &photographyphotography
production &production &distributiondistribution
preflightpreflight
Limited manufacturing (workflow) efficiencies Doesn’t support content management Doesn’t support cross-media publishing
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Th T t f A t tiThe Tenets of Automation Full digitization: nothing on paper (or other
analog substrate) Full commitment: from management to sales to Full commitment: from management to sales to
all operating staff All the hardware: Automation becomes more
it l i t i th l t t thcapital-intensive the closer you get to the press All the software: the right applications (from
creative through DAM/CMS and workflow c eat e t oug /C S a d o oenablers
Standards: full support for the standards that enable automationenable automation
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Why Full Automation Now?Why Full Automation Now?
The Web challenges print with an The Web challenges print with an automated cost-effective publishing methodmethod
The graphic arts have been creeping slowly is moving from a craft to anslowly is moving from a craft to an automated industryTh i ti i i th l The printing press is now in the loop
XML provides offers an automation opportunity for document originators too
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Our WorkOur Work with CIP4
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Th Ch llThe Challenge
“What exactly is missing from JDF that addresses the “creative” side of the process?
What can be added to the creative side What can be added to the creative side of the equation within the context of JDF’s current mission?JDF s current mission?
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A Pothole to Steer Around
Source: Veronis Suhler Stevenson Partners
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Th M th dThe Method
Map three typical workflows1 A poster1. A poster2. Simple brochure
B k bli hi3. Book publishing
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I l R t ti GInvolve Representative Groups
AIGA: American Institute of Graphic Arts The Document Management Industries g
Association (DMIA) Print Communications Professionals
International (PCPI) The Printing Brokerage/Buyers g g y
Association International APA: Advertising Production Associationg
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Seek Input Fromp“Creative” Vendors Adobe Quark Quark Corel
Mi ft Microsoft more…
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An Interesting WrinkleAn Interesting Wrinkle
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CF Q kXP J b J k tCF: QuarkXPress Job Jackets
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Th Q tiThe Question
Is it better to have a “creative” who isn’t certain of all the details send along gincorrect info to a printer (Acrobat), or to have a printer prohibit a creative from p ptaking certain steps?
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C l iConclusions
JDF has little or nothing to do with the creative processp
JDF ignores cross-media workflows The benefits for printers are likely too The benefits for printers are likely too
modest to result in cost savings for buyersbuyers
We’re still waiting for more “creative process a tomationprocess automation
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The Value of CreativityRemains Undiminished
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