jcb
TRANSCRIPT
PREFACE
Today the whole world is functioning through machinery. All the activities of a person are
being done through the work of machinery. Whether the work is small or big, the use of
machinery had made the work of the people very easy. One such machinery is excavator. All
the construction work, demolition work and various other industrial works are done through
the use of excavators. With this view the excavator market in India is mushrooming very
drastically. India is a country where industrial growth is very fast. In almost all the cities the
excavators market in India is located. So the use and demand of excavator is also very high.
The excavator market in India sells the excavators of high quality.
Excavator is machinery that contains a boom, a bucket and a cab. But these parts of
excavators have now been replaced by new standard parts. The excavators market in India
now deals with the equipments that are of more standard quality. In the very recent years the
expansion of hydraulic capabilities have increased so drastically that the entire task done now
is far beyond excavation tasks with the use of buckets. The high standard equipments like the
use of grapple are being sold in the excavator market in India. The use of excavator is being
done other than excavation also. The excavators market in India is expanding very vastly.
The excavators are being used together with loaders and bulldozers.
The excavators enable one to do their job in a very less time. The job of number of machines
can be done through the use of excavator only. These machines are being used in the big
industries. Smaller excavators are also been available in the excavator market in India. These
machines are called mini excavator. Excavators are also used for heavy lifts. For lifting the
heavy things these excavators are being used. The excavator functions works through the use
of hydraulic fluid.
ABOUT THE PRODUCT
Excavators are heavy equipment used in civil works and surface mining. An excavator, also
called a 360-degree excavator or digger, sometimes abbreviated simply to a 360, is an
engineering vehicle consisting of a backhoe and cab mounted on a pivot (turntable is a more
apt description) atop an undercarriage with tracks or wheels. The term excavator is
sometimes used as a general term for any piece of digging equipment.
Excavators are fun to watch. Look around and you’ll probably notice that most excavators are
on tracks. Wheeled excavators are popular heavy equipment used for mining large volumes
of soil, coal or ore and civil works. All excavators are designed to move large amounts of soil
and earth in a minimal amount of time. Large excavators are useful for digging foundations
and other huge projects, but many times you need a smaller excavator to handle more delicate
jobs. These smaller excavators are also called compact excavators or min excavators. Mini
excavators bring many advantages to a wide range of construction jobsites. Mini excavators
are most often found at work at construction sites in densely populated urban areas. However,
mini excavators can just as easily be spotted in modern suburbia on a new home construction
or remodel site. Another place to spot these versatile pieces of equipment is on the farm.
Excavators often have attachments, or you can purchase additional attachments to fit the
machinery. Few of the attachments include jackhammers (breakers), shovels, grapples,
augers, etc.. Grapples are similar to claws and are used to grasp objects (trees, stumps, etc..).
Hydraulic Mining Excavators often uses shovels. Finally, augers are similar to a drill bit, and
are used to move materials.
The role of excavators is to dig holes, trenches, and foundations. Excavators use large
machinery with hinge metal buckets, which are often attached to hydraulic arms, while using
the equipment to move heavy or bulky quantities of soil or earth. In addition, excavators are
used in demolition, general landscaping, grading, heavy lifting, laying pipes, river dredging,
mining, open-pit mining, brush cutting, etc. Brush cutting is possible when operators use
hydraulic attachments.
Roles of Excavators
Excavators are used in many roles:
1- Digging of trenches, holes, foundations
2- Demolition
3- General grading/landscaping
4- Heavy lift, e.g. lifting and placing of pipes
5- River dredging
6- Mining, especially, but not only open-pit mining
7- Brush cutting with hydraulic attachments
Varieties of Excavators
Excavators come in a wide variety of sizes. The smaller ones are called a mini-excavator or
compact excavator. One manufacturer's largest model weighs 84,980 kg (187,360 lb) and has
a maximum bucket size of 4.5 m³ (5.9 yd³). The same manufacturer's smallest mini-excavator
weighs 1470 kg (3240 lb), has a maximum bucket size of 0.036 m³ (0.048 yd³) and the width
of its tracks can be adjusted to 89 cm (35 inches). Another company makes a mini excavator
that will fit through a doorway with tracks that can be adjusted to only 70 cm (28 inches)
wide.
Often the bucket can be replaced with other tools like a breaker, a grapple or an auger.
Excavators are usually employed together with loaders and bulldozers. Most smaller
excavators have a small backfill (or dozer-) blade. It's a horizontal bulldozer like blade
attached to the undercarriage and is used for pushing removed material back into a hole.
Types of Excavators
1- Compact excavator (Mini Excavator)
2- Dragline excavator
3- Bucket-wheel excavator
4- Long-reach excavator
5- long front excavator
6- Hydraulic excavator (Hydro excavator)
EXCAVATOR MARKET- INDIA
Earthmoving equipment, pertaining to excavators and loaders are witnessing a spurt in
improvised technology, all to enable construction companies have better margins on their
investment. With Greenfield construction activity continuing to happen across the value
chain, ranging from core construction to real estate, irrigation, urban renewal projects, and so
on, demand of earthmoving equipment remains at an all time high. Sizeable contribution is
being made by the earthmoving segment to the overall growth of the equipment industry,
which as per the industry estimates is growing at an estimated rate of 25-30 percent. And to
highlight their brand image well in the growth torrent, manufacturers are sparing not a brow
of their sweat in inducting newer technology in their product line.
In recent years, the Indian fast urbanization advancement and the infrastructural facilities
caused this country’s excavator sales volume in the recent five years have been maintaining
30% yearly rate. The hydraulic pressure excavator market is India second big engineering
machinery market, is only inferior to the car loader.
Will rent the Limited company according to the Britain engineering machinery to India
engineering machinery profession memoir predict that India’s caterpillar excavator market
year inventory will grow from 2007 7000 to 2011 13,900. At present, the Indian market had
13 excavator suppliers, small pine’s PC200-6 and the PC300-7 excavator already promoted in
India; Volvo provides for India the market excavator has satisfied the Tier2 emission
standard; But Katebile and the god steel are only two provide satisfy the Tier3 emission
standard the factory; Modern plan opens new excavator Manufacturing works this year in
India, makes 20~30 tonners the caterpillar excavators; The well-respected person also plans
this year in the Indian production hydraulic pressure excavator. In addition, 31 and Liu
Gongyi has established the Manufacturing works separately in India\’s two cities, although
still had not produced at present the hydraulic pressure excavator\’s plan, but has exported the
excavator to the Indian market.
18~22 tonner products were still the Indian excavator market cores, estimated that will still
occupy the approximately 55% market share in future sales volume. But the medium
excavator gradually has also brought to the Indian user\’s attention, is mainly 6~8 tonner
types. As a result of the mine domain project\’s development, estimated that the Indian
market will also have the growth to 30~500 tonner\’s large-scale excavator demands.
MAJOR PLAYERS
1- Hitachi Construction Machinery (Europe)
Hitachi Construction Machinery (Europe) NV is a subsidiary of Hitachi Construction
Machinery Group. It is responsible for Hitachi's construction machinery-related activities in
Europe, Africa, Russia, and the Middle East.
HCME's main products are hydraulic excavators, ranging from mini excavators up to 780-ton
ultra-large face shovels. In addition, HCME markets wheeled loaders, rigid dump trucks,
crawler carriers and other products made by HCM Group companies.
2- Telco Construction Equipment Company (TATA Hitachi), India
Telco Construction Equipment Company is a subsidiary of TATA Group. The company
manufactures construction equipment that is used in major infrastructure projects in India. It
has remained a market leader for the past five years, despite stiff competition.
The company has collaborations with Hitachi Construction Machinery Company, Japan, for
hydraulic excavators and cranes; and John Deere, USA, for backhoe loader technology,
Lebrero, Spain, for compactors and CESAN, Turkey, for asphalt plants.
Telco Construction Equipment Company (Telcon) manufactures a range of earthmoving
machinery and construction equipment. It is the largest manufacturer of hydraulic excavators
in India, offering eight models that range from 2 tonnes to 60 tonnes in size. The company
also designs and develops products indigenously and customises solutions to suit the
requirements of its customers.
Telcon revolutionised the Indian construction equipment industry, with the introduction of
the V-series of hydraulic excavators, and was the first to introduce mini-excavators in the
country. The company enjoys a 90-per cent share of the crawler-crane market in India, and is
the only Indian manufacturer that produces 100-tonne cranes. Also among its products are
backhoe loaders, mining shovels, wheel loaders, vibratory compactors, motor graders, asphalt
plants and dumpers.
The company has used state-of-the-art technology to manufacture excavators and backhoe
loaders. It enjoys a 90 per cent share of the crawler crane market in India. It is the only Indian
manufacturer that produces 100 tonne cranes. These are the largest machines made locally.
The company was the first to introduce mini-excavators in India, and its brand EX60, is the
most successful machine to be made in India so far, with more than 1,300 machines being
sold in the last three years. It is the largest manufacturer of hydraulic excavators in India,
with over 6,000 machines in the market. It offers the widest available range of hydraulic
excavators, eight models ranging from two tonnes to 60 tonnes in size. The company can
indigenously design and develop products.
3- Caterpillar Inc.
Caterpillar Inc. is a United States-based corporation headquartered in Peoria, Illinois.
Caterpillar (commonly referred to simply as CAT) is, according to their corporate website,
"the world's largest manufacturer of construction and mining equipment, diesel and natural
gas engines, and industrial gas turbines."
Caterpillar products range from track-type tractors to hydraulic excavators, backhoe loaders,
motor graders, off-highway trucks, wheel loaders, agricultural tractors, diesel and natural gas
engines and gas turbines. They are used in construction, road-building, mining, forestry,
energy, transportation and material-handling industries.
4- Volvo Construction Equipment
Volvo Construction Equipment (originally Volvo BM) is a subsidiary and business area of
AB Volvo. Volvo Construction Equipment develops, manufactures and markets equipment
for the construction and related industries.
The products, leaders in many world markets, include a comprehensive range of wheel
loaders, wheeled and crawler hydraulic excavators, articulated haulers, motor graders,
backhoe loaders, skid steer loaders, as well as compact excavators, skid steers, and wheel
loaders. Volvo Construction Equipment has production facilities in Europe, Asia, North
America, and South America. The company offers worldwide service and spare-part
distribution.
5- JCB, or "J.C.Bamford (Excavators) Ltd."
JCB, or "J.C.Bamford (Excavators) Ltd." as it is more properly known, is a family business
named after its founder J.C.Bamford, producing distinctive yellow-and-black engineering
vehicles, diggers ("Backhoes") and excavators. JCB employ 6,300 people, and have
operations in 150 countries. They have a range of more than 250 products. 17 factories - UK,
Brazil, North America, India, China & Germany JCB is one of the world's top four
construction equipment manufacturers with 550 dealers worldwide.
Most of the vehicles produced are some variant of the backhoe, with variations including:
-Tracked or wheeled vehicles
-Mini and large versions (but not the "ridiculously large" mining vehicles sometimes
associated with CAT)
-Variations for carrying and moving items, for example the fork lift vehicles, and telescopic
forklifts for moving materials to the upper floors of a building site.
6- Komatsu Company
n & Tubro Limited (L&T) started its hydraulic parts and excavator division in 1974 in
technology collaboration with the French hydraulics company-Poclain Hydraulics. In 1997, L
& T hived off the division into a separate company to form L&TK with Komatsu as the JV
partner. Established in July 1997, L&TK is a 50:50 joint venture between L&T (ICRA
LAAA) and Komatsu Asia Pacific Pte Ltd, Singapore (a 100% subsidiary of
Komatsu, Japan -Moody’s A2/Stable outlook)). The joint venture agreement limits L&TK’s
product portfolio to 7-60T hydraulic excavators. The agreement also limits L&TK from
directly exporting its products to any markets but Nepal, Bangladesh and Bhutan. L&TK has
a manufacturing plant in Bangalore with a capacity of 5,000 units (March-09).
ABOUT THE COMPANY
Joseph Cyril Bamford launched the construction and agricultural equipment manufacturing
company that bears his initials, in 1945. He began his business in a garage that measured 12
feet by 15 feet.
Today, JCB's world headquarters is one of the finest engineering factories in Europe. The
company that began as a 'one man band' now employs over 7,000people and produces over
250products - with bases in the UK, the USA, India, Germany and South America.
It also sells a full range of equipment in over 150-countries. But JCB's remarkable success
story cannot be fully appreciated by studying a litany of statistics. JCB has an ethos, a spirit
and an identity that cannot be conveyed by facts and figures. Perhaps one question and one
dictionary definition might go some way to explaining why JCB is a very special company.
The question: 'How many global brands are still run as a family business?' The dictionary
definition: JCB n. Trademark. A type of construction machine with a hydraulically operated
shovel on the front and an excavator arm on the back (named from the initials of Joseph Cyril
Bamford, its English manufacturer).
JCB is a unique company where unique people produce unique products, but it shares one
vitally important characteristic with many other successful global brands. It never stands still
JCB may have an exciting future because of its illustrious past but it never takes anything for
granted. It is constantly seeking new horizons.
Today's successful businesses satisfy the needs of their customers.
Tomorrow's successful brands have to exceed their customers' expectations. JCB is always
looking for a better way. It is always prepared to go that extra mile, always determined to do
whatever it can to help its customers to do a better job.
The real JCB difference is that it is a global operation that is run like a family business. It
retains a sense of family and continuity within a highly sophisticated corporate structure. It is
still family owned with no outside shareholders.
People who believe in the business, and in the product People who consider themselves to be
part of the JCB family.
JCB is a company with a basic belief in the merits of hard work. At the core of this modern
manufacturing giant is an old- fashioned work ethic. Nobody works harder on behalf of their
customers. Nobody tries harder to improve their products and their service. JCB people
believe their products are the ‘best but they still want them to be better. That's why JCB is
unique.
JCB INDIA LIMITED- PROFILE
Company : JCB INDIA LIMITED
Product Range : Excavators Front End Loaders Articulated Loading Shovels Tracked Excavators Skid Steer Loaders
Backhoe Loader
Models : Eleven
Manufacturing location : Ballabgarh, Haryana
JCB India Dealers : 50
Dealership Outlets : 330
JCB India limited have is a major manufacturer of earthmoving and constructions equipment
is a fully owned subsidiary of JCB Excavator (U.K.).
J.C.Bamford Excavators Limited of United Kingdom is ranked in the Top 5 manufacturers of
earthmoving and construction equipment in the world and considered one of Britain's most
success stories. JCB is the world number one producer of backhoe loaders.
JCB India started operation in 1979 as a joint venture between the Escorts group and JCB
Excavator (U.K.). In 2003 JCB acquired 100% share and today JCB is the fastest growing
company in the Indian earthmoving and construction moving industry. The company is the
pioneer in the industry and has recording excellent growth rate.
JCB India is the largest construction equipment manufacturer in India, growing at an enviable
pace and surging ahead with ambitious development and expansion plans through launching
revolutionary products and adherence to world class JCB corporate identity norms. Today in
India, JCB has a park over 50,000 machines and out of every two construction equipments
sold in India, one is JCB.
In India, JCB have modern manufacturing facilities at Ballabgarh in Haryana and at Pune in
Maharashtra: The manufacturing facilities at Pune comprises of two plants.
Plant-1 is a component manufacturing plant. This plant will also be an export oriented
plant, which will cater to the needs of JCB factories both in India and abroad.
Plant-2 is a heavy line manufacturing plant i.e. Excavators, Wheel Loading Showel
and Telahandlers.
JCB India designs and develops the products on the basis of needs and requirements of the
customers as well as on the growing infrastructure needs of the country. All machines are
high quality products, at par with the world's best and built to withstand extreme vagaries of
climate, while delivering their optimum performance.
The company believes in extraordinary customer satisfaction, as they are the principal force
guiding all JCB initiatives and endeavours. JCB implements this mission through their
comprehensive Network of 50 dealers and 330 outlets, which provide expert servicing for our
world-class machines. Their Product Support makes a diligent and persistent effort to ensure
that every JCB machine is in best operational conditions at all times. It has a dedicated parts
centre in Ballabgarh and parts depots in Chennai, Pune and Kolkata.
THE JCB DIFFERENCE
JCB is a global brand that is equipped to meet the demands of the global community. JCB is
a truly international business offering local support via a 24 hour parts back-up facility and
complete after-sales care. It's high quality, cost efficient machines offer low downtime and
real peace of mind.
JCB's Service, Parts and Attachments Division exists to meet the demands of customers from
5 continents.
The World Parts Centre in UK covers 300,000 sq ft with the parts warehouse stocking over
108,000 line items. 99% of the parts are despatched within 24 hours. They also have world
parts centre in Paris, Savannah, California and Singapore to support dealers throughout the
world.
JCB is a major player in the global construction and agricultural sectors. We are now one of
the world's largest and most successful construction equipment groups and we are perfectly
positioned to play a key role in the developing markets of Latin America and the Far East-
including India and China.
Their 75% machines are now exported and they produce 180 models within 13 product
groups. From backhoe loaders to wheeled loading shovels, From telescopic handlers to rough
terrain fork-lift trucks. From mini excavators to Fastracs - the world's first genuine high speed
tractor with full suspension.
Great ideas, Brilliant engineering solutions, Superb service, Reliable back-up. They all
combine to create a guaranteed JCB Worldwide performance standard.
THE STORY BEHIND JCB- HISTORY
JCB started as one man’s dream. It is the classic entrepreneurial story. Joseph Cyril Bamford
was one of Britain’s finest innovators. He sadly passed away in 2001 at the age of 84. Joe
started the business in 1945 manufacturing a tipping trailer with a £1 welding set in a lock-up
garage he rented in Uttoxeter, Staffordshire. He sold it at the local market for £45 and went
back immediately to make another one. On the very first day Joe started his business his son
Anthony was born. He had his hands full!
By 1948, Joe was employing six people. It was then that he turned his attention to making a
hydraulic machine - Europe's first hydraulic tipping trailer. This developed into a hydraulic
arm for tractors- called a Si-draulic, one of JCB’s earliest commercial hits.
The first product to carry the JCB logo as we know it was in 1953.
This was a backhoe loader which people nowadays call a 'JCB'. In the 1960s JCB introduced
the famous 3C machine. This was a massive seller in its day, selling over 3.000 in 1964. Joe
was a brilliant marketer and was to become famous for a marketing first. The new 3C
machine provided the operator of the machine with the facilities for boiling a kettle in the
cab. Joe visited every purchaser of a new 3C himself and presented them personally with
their JCB kettle. Joe’s customer visits became legendary and the 3C was an overnight
success. Joe’s publicity skills were also evident when he began the tradition of JCB 'stunts' in
the 1960s. Elaborate manoeuvres performed for the TV cameras - such as driving a car under
a machine raised up on its hydraulic arms - showed the versatility and power of the machines
and began the tradition of the 'Dancing Diggers' shows which are now famous throughout the
world.
Today, diggers can not only rise up on their buckets but also roll on their sides, something
that is most definitely not advisable on the normal 'building site. The company also has a JCB
GT - a digger fitted with a V8 Chevrolet engine, capable of doing an incredible 100mph. Joe
was quick to realise that to be a good exporter, the potential customer had to get a feel for
why JCB was special He realised that the only way to do this was to show them the care and
detail that went into making the machine but he had one problem -
JCB was right in the heart of the Midlands, making a visit for foreign customers unattractive
because of the long journey. Joe solved it by buying JCB its own aircraft and helicopter
which were branded with the JCB logo. To this day, visiting customers are still flown to
Rocester by jet and helicopter.
Under the leadership of Anthony Bamford the company began expanding its product range,
such as the hugely successful Load all telescopic handler. Later, JCB expanded into wheeled
and tracked excavators. By 1994, JCB's product diversification had paid, off, with £140
million of its £565 million sales coming from products launched in the previous five years.
JOURNEY OF JCB
EJCB Limited was a joint venture between JC Bamford Excavator limited and Escorts Group.
JC Bamford Excavators Limited of United Kingdom is ranked in the top 5 manufacturers of
earth moving and construction equipment in the world. The company sells Its products in
over 130 countries and is the World's No.1 in the Backhoe Loader or the Excavator -Loaders
market Stated below is synopsis of JCB’s history:
1916 June 21: Joseph Cyril Bamford was born.
1945: He rented a lock-up garage 12 feet by 15 feet in Uttoxeter. In it, using a
welding set which he bought second-hand for £1 from English Electric, he made a
tipping trailer from war-surplus materials. The production site was in Eckersley's coal
yard, Uttoxeter. Its sides and floor were made from steel sheet that had been part
of air-raid shelters .
1948: There were 6 people working for the company. It made the
first hydraulic tipping trailer in Europe.
1950: He moved to an old cheese factory in Rocester; his workforce still totaled six.
1951: He began painting his machinery yellow.
1953: The well-known JCB logo appeared. The logo was designed by Derby media
and advertising designer, Leslie Smith.
1958: He bought ten scooters with the number plates JCB1 to JCB10. (He later
transferred the registration code JCB1 to a Bentley Continental.)
1979: JCB starts its operation in India.
1991: JCB enter a joint venture with Sumitomo of Japan to produce excavators.
1998: Joint venture with Sumitomo ends
2000: A JCB factory was completed in Pooler near Savannah, Georgia in USA.
2001: JCB opened a factory in Brazil.
2001: Joseph Cyril Bamford died aged 84. In his later life he was a tax exile.
2004: Production started of the JCB444 diesel engine. The first engine designed and
manufactured by JCB.
2005: JCB bought Vibromax (a German compaction equipment company). That was
the first time since 1968 that JCB bought a company.
2009: JCB to make India its largest manufacturing hub. UK-based JCB, which
operates in India through its wholly-owned subsidiary, JCB India Ltd has invested Rs
3 billion in 2008-9 to expand its factory at Ballabgarh in Haryana, India into world’s
largest backhoe loader manufacturing facility.
PRODUCTS AND APPLICATIONS
JCB offer a diverse range of unmatched backhoe loaders. Wheeled Loaders, Excavators, Skid
Steer Loaders and Telehandlers, Compactors and Pick and Carry Crane.
BACKHOES
The choice of superlative Backhoe Loaders includes 3DX (76 HP). 3DX Super (96 HP) and
4DX (96 HP) depending on the customers’ requirements and applications.
Application: - A backhoe loader is a piece of heavy construction equipment which actually
marries two separate devices: a backhoe and a loader. Contracting companies
use backhoe loaders because they are powerful, efficient, fairly compact, and easier to
maintain than two separate devices. They are frequently used for roadwork and major
construction projects. There are several players like Case, Volvo, Caterpillar, and John Deere,
but the leader is JCB.
The core of a backhoe loader is a tractor base. The tractor has wide, rugged wheels and a
strong engine, allowing it to muscle its way over a variety of terrain. The tractor also has a
cab or covered area for the operator, allowing him or her to work through inclement weather.
Inside the cab, two separate sets of controls are used to manipulate the elements of
the backhoe loader.
The backhoe portion of the equipment is actually located on the rear end. A backhoe is a type
of excavator at the end of a long arm. When the operator manipulates the controls,
the backhoe can be used to dig high volumes of material very quickly. Other tools can be
attached to this flexible arm, such as tools used to break up concrete. While the backhoe is in
use, the backhoe loader is parked and anchored with stabilizer legs, which pull the wheels off
the ground and stop the backhoe loader from moving.
The loader section of the equipment is a giant scoop. It can be filled with material for
transport elsewhere, or it can be used to smooth and plow roadways. Since transport of
materials is often required after their excavation, the backhoe loader conveniently bundles
both tasks into one machine. Specialized training is required before someone can run
a backhoe loader safely, and a supervisor on site usually ensures that the equipment is being
used safely and appropriately.
WHEEL LOADERS
The options in the exceptional two wheeled loaders are 430Z (127 HP. 1.7 cu.m),
432ZX (150 HP, 2.3 cu.m) and 456ZX (216 HP, 3.3 cu.m).
Excavators
Their best and India's finest Excavator range includes JS 80 (8 ton), JS 140 (14 ton),
JS 200 (20 ton). JS 210 LC (21 ton) and JS 330 (33 ton) and recently launched
JS200HD (Quarry Machine) suited to diverse weight requirements
Skid Steers
They also have 3 different Robotic Skid Steer Loaders, viz. 160/170/190 all of which
come with a wide range of attachments to suit specific customer needs.
Application:- A loader (also known as: bucket loader, front loader, front end loader, pay
loader, scoop loader, shovel, skip loader, and/or wheel loader) is a type of tractor, usually
wheeled, sometimes on tracks, that has a front mounted square wide bucket connected to the
end of two booms (arms) to scoop up loose material from the ground, such as dirt, sand or
gravel, and move it from one place to another without pushing the material across the ground.
A loader is commonly used to move a stockpiled material from ground level and deposit it
into an awaiting dump truck or into an open trench excavation.
Loaders are used mainly for uploading materials into trucks, laying pipe, clearing rubble, and
digging.
EXCAVATOR
Excavators are heavy equipment consisting of a boom, bucket and cab on a rotating platform
(known as the "house"). The house sits atop an undercarriage with tracks or wheels. All
movement and functions of the excavator are accomplished through the use of hydraulic
fluid, be it with rams or motors. Their design is a natural progression from the steam shovel.
Excavators are used in many ways:
Digging of trenches, holes, foundations
Material handling
Brush cutting with hydraulic attachments
Forestry work
Demolition
General grading/landscaping
Heavy lift, e.g. lifting and placing of pipes
Mining, especially, but not only open-pit mining
River dredging
Driving piles, in conjunction with a Pile Driver
SKID LOADER
A skid loader or skid steer loader is a small rigid frame, engine-powered machine with lift
arms used to attach a wide variety of labor-saving tools or attachments. Though sometimes
they are equipped with tracks, skid-steer loaders are typically four-wheel drive vehicles with
the left-side drive wheels independent of the right-side drive wheels. By having each side
independent of the other, wheel speed and direction of rotation of the wheels determine the
direction the loader will turn.
Skid steer loaders are capable of zero-radius, "pirouette" turning, which makes them
extremely manoeuvrable and valuable for applications that require a compact, agile loader.
Unlike in a conventional front loader, the lift arms in these machines are alongside the driver
with the pivot points behind the driver's shoulders. Because of the operator's proximity to
moving booms, early skid loaders were not as safe as conventional front loaders, particularly
during entry and exit of the operator. Modern skid loaders have fully-enclosed cabs and other
features to protect the operator. Like other front loaders, it can push material from one
location to another, carry material in its bucket or load material into a truck or trailer. A Skid
Steer loader can sometimes be used in place of a large excavator by digging a hole from the
inside.
TELEHANDLERS
JCB has two models in telehandlers namely 506C and 528S which are widely used in
construction of multi-storyed buildings, material handling at ports, industrial purpose, etc.
A telescopic handler, or telehandler, is a machine widely used in agriculture and industry. It
is similar in appearance and function to a forklift but is more a crane than forklift, with the
increased versatility of a single telescopic boom that can extend forwards and upwards from
the vehicle. On the end of the boom the operator can fit one of several attachments, such as a
bucket, pallet forks, muck grab, or lift table.
The most common attachment for a tele-handler is pallet forks and the most common
application is to move loads to and from places unreachable for a conventional
forklift. For example, telehandlers have the ability to remove palletized cargo from
within a trailer and to place loads on rooftops and other high places. The latter
application would otherwise require a crane, which is not always practical or time-
efficient.
The advantage of the telehandlers is also its biggest limitation: as the boom extends or
raises while bearing a load, it acts as a lever and causes the vehicle to become
increasingly unstable, despite counterweights in the rear. This means that the lifting
capacity quickly decreases as the working radius (distance between the front of the
wheels and the centre of the load) increases. A vehicle with a 5,000lb capacity with
the boom retracted may be able to safely lift as little as 400lb with it fully extended at
a low boom angle. The same machine with a 5,000lb lift capacity with the boom
retracted may be able to support as much as 10,000lb with the boom raised to 70°.
The operator is equipped with a load chart which helps him determine whether a
given task is possible, taking into account weight, boom angle and height. Failing this,
most telehandlers utilize a computer which uses sensors to monitor the vehicle, and
will warn the operator and/or cut off further control input if the limits of the vehicle
are exceeded. Some machines are also equipped with front outriggers and can be
called mobile cranes, which extend the lifting capability of the equipment while
stationary.
LIFTALL
Liftall has a robust structure, excellent maneuverability and outstanding engine performance.
The machine also promises comfortable and safe operator environment. The maximum height
of the JCB LIFTALL crane is 12500mm (under hook) and maximum horizontal reach is
10200mm which is more height of lift than main competitor.
VIBRATORY SINGLE DRUM COMPACTORS
The VMT Series comprises a range of models designed to offer high productivity and
reliability with maximum operating economy. The ideal combination of static weight,
centrifugal force and amplitudes makes these machines perfect for handling a wide range of
applications, from the rolling of sub-base materials to finish rolling asphalt. All models boast
excellent maneuverability, compact design and many extra-value features, as well as being
available as combination versions with rubber tyres replacing the rear drum.
COMPETITIOR’S ANALYSIS
JCB JS 200 VS L&T KOMATSU PC200-6
JS 200 has a higher operating weight hence increasing overall operational stability
Has a longer under carriage than competitor’s
JS 200 has a modern design and a cabin which provides excellent all round visibility
whereas PC200 has an orthodox design which blocks the visibility
JS 200 has plexus filtration system
JS 200 is more operator friendly
JS 200 has heavy duty boom, dipper and bucket for better productivity in rough
terrains
JS200 has engine pre cleaner giving engine a longer life
JCB JS 200 VS TATA HITACHI EX 200
JS 200 has a higher operating weight hence increasing overall operational stability
JS 200 has a modern design and a cabin which provides excellent all round visibility
whereas EX200 has an orthodox design which blocks the visibility
JS 200 has higher lift capacity
JS 200 has plexus filtration system
JS 200 has heavy duty boom and bucket for better productivity
JS210 LC VS PC200-6
JS 210 LC has a higher operating weight hence increasing overall operational stability
JS 210 LC has a modern design and a cabin which provides excellent all round
visibility whereas PC200-6 has an orthodox design which blocks the visibility
JS 210 LC is more operator friendly
JS 210 LC provides 4 modes of operations as compared to only 2 in PC 200-6
JS 210 LC has heavier excavator end
JS 210 LC has longer track for improved stability
JS210 LC VS TATA HITACHI EX210
JS210 LC has higher lift capacity
The boom base and dipper pins require longer greasing hours than competition
Cabin is modern and best in its class
JS 210 LC has higher output per hour
JS 210 LC has three speed as against only two in EX210
JCB JS 140 VS PC 130-7
Js 140 has better lift capacity
It is fitted with a much heavier duty undercarriage
JCB has superior Plexus filtration system
JS 140 has a modern design and a cabin which provides excellent all round visibility
whereas PC130-7 has an orthodox design which blocks the visibility
JCB JS 140 VS HITACHI ZAXIS 130
JS140 has more tractive force
JS140 has more lifting capacity
Js140 has a much heavier duty undercarriage
LUBRICATION COST COMPARISON AMONG VARIOUS BRANDS
Co’s & M
odels
Fuel Tan
kEngi
ne Coo
lantEngi
ne OilHyd
raulic
System
Hydraul
ic Tank
Eng Oil
Cost @
120Hyd
raulic
Oil Cost @ 1
20inte
rvaal
hyd oil
Coolant
Cos
t @ 30
Swing
Drive co
st @ 1
60Trav
el Driv
e Cost
@ 160
Coolant
Rplc
mnt
Per hr
Engine Oil
Rplcmnt
Cost
per
Swing Dr
v Oil Rplc
mntTrvl
drv Oil
Rplcmnt
Hyd Oil
Repcmn
t Cos
t Per
Hour
Lube Co
st Per
Hour
HYUNDA
I Robex
210-8
34035
155
5.8290
1801800
21600
20001050
8001856
0.525
7.20.8
1.856
10.821.1
81CAT
320D
41025
308
10260
1203600
14400
2000750
12803200
0.375
14.41.28
3.27.2
26.45
DOOSAN
DX 225
LC400
2427
55.4
330240
32402880
02000
720800
17280.36
12.96
0.81.72
814.4
30.25
HITACHI
ZAXIS 20
0-3400
26.123
6.26.8
240135
27801620
01600
783992
21760.39
111.1
20.99
22.17
68.1
22.78
JCB JS 20
0HD343
2814.2
54.7
200120
17041440
05000
840800
15040.42
6.816
0.81.50
42.88
12.42
KOBELCO
SK200
37022
225.3
3230
1462640
17520
2000660
848960
0.3310.5
60.84
80.96
8.7621.4
6
SUMITOM
O SH 240
-5410
25.223
9.74.5
250147
27801764
02000
7561552
14400.37
811.1
21.55
21.44
8.8223.3
1TAT
A HITAC
HI EX 20
0i LC
31030
147.5
5.5220
1291680
25880
1600900
12001760
0.456.72
1.21.76
16.175
26.305
TATA HI
TACHI Z
AXIS
210LCH
36023
256.2
6.8200
1353000
16200
1600690
9922176
0.345
120.99
22.17
610.1
2525.6
4VOL
VO EC
210BLC
35027.5
256
5.8295
1603000
19200
2000825
9601856
0.4125
120.96
1.856
9.624.8
3
Travel
Device/
Fina
l Drive
Swing
Device/
Driv
e/Re duction
PRODUCT POSITIONINGTATA HITACHI ZAXIS 210LCH
1. Smarter and Faster- Using advanced technology (better hydraulics) to reduce costs
(reduced fuel consumption) while working faster (single mode).
2. Minimum Effort Maximum Efficiency- Compartment designed for comfort and
efficiency through enhanced visibility, holders and wide arm rests.
3. Protect and Serve- Compartment designed in a way to protect the operator during an
accident.
4. Functional and Durable- Functioning made easy and increased durability through
new bushes, thermal spraying and strong undercarriage.
5. Smart Savings- Components need lubrication after 500 hrs, hydraulic oil filter
replaced after 1000 hrs.
6. IT Support
ZAXIS 50U- Focussing on Urban areas.
1. Compact Design
2. Environment friendly and silent design
3. Articulated front attachment for digging parallel to wall
4. Rubber track for preventing pavement damage
TATA HITACHI EX200i LC- Caters Tunnel Excavation
1. Fuel efficient Cummins engine
2. Optimum and Efficient Hydraulic System
3. Short Boom and Short Swing Radius
4. Fuel saving pump system for providing superior performance in inching
operations.
5. Sturdy attachments and rugged undercarriage for heavy duty operations
SUMITOMO SH 240-5
1. Engine and Hydraulics- Space5 a new engine system consisting of powerful,
economy, clean, silent and strong as special features. And three new modes viz. Sp, H
, A
2. Durability- Two piece boom structure instead of three, thicker steel plate for added
strength, X shaped undercarriage for protection.
3. Maintenance- New EMS keeps pins, bushes and other components fully lubricated
for long hours. Increase in oil and filter change intervals. Ground level access to
engine.
4. Operator Comfort- Suspension seating, fm radio, A.C., low operation noise
5. Safety- Wide view, anti theft alarm system, 3 times greater cabin rigidity, easy entry
exit from the cab
KOBELCO SK200/SK210 LC
1. Efficient Performance- Next-gen electronic engine control, new high efficiency
pump, new hydraulics and simple two digging modes.
2. Sturdy Construction- Arm strength increased by 15% and boom strength increased
by 18%
3. Environment Friendly- Meets emission norms TierIII, automatic acc/decc function
reducing engine speed, low noise level
4. Maintenance- on the ground maintenance, parallel cooling units, quick oil drain
cocks, high grade fuel filter
5. Designed for Operator- Wide view, wide access, reduced vibration and noise, plenty
foot room
DOOSAN DX225 LC
1. Handling- wide choice of operating modes, multi function lcd monitor panel, smooth
control levers with additional buttons
2. Comfort- more space, better visibility, air conditioning air suspension seat, apt
storage space
3. Performance- New ‘common rail’ engine and new e-EPOS controlled hydraulic
system combine to create unbeatable cost/productivity ratio
4. Reliability- strengthened boom and arm assembly, x chassis, highly wear resistant
bucket and discs
5. Maintenance- Increase in oil and filter change intervals, easy access to radiators,
centralized fuel box.
CAT 320D/320D L
1. C6.4 with ACERT Technology- optimizes engine performance and provides low
exhaust emissions, unmatched profit potential through excellent fuel efficiency and
maximum productivity
2. Hydraulics- The system provides reliability, controllability and flexibility.
3. Operator comfort- Provides maximum space, wider visibility, easy access to switches
and full color graphical display
4. Service and Maintenance- fast, easy service has been designed with extended
service intervals, advanced filtration, convenient filter access, and electronic
diagnostics for increased productivity and reduced maintenance costs.
5. Booms, Sticks and Bucket Linkages- 3 lengths of booms and 5 sticks are available,
enlarged bucket linkage pins for improved reliability and durability.
6. Customer Support- The dealer offers a wide range of services that can be set up
under a customer support agreement while purchasing the equipment. The dealer
helps to choose a plan that can cover everything from machine configuration to
eventual replacement.
JCB JS200 HD
1. Efficient Engine- The efficient Cummins engine is designed and developed to work
in hot and dusty conditions making it reliable and durable
2. Reliable Hydraulics- Japanese components are reliable, efficient and durable,
regenerated circuits for faster operations and hydraulic accumulator for safety
3. Visibility- excellent all round visibility, enhanced upward vision, clear view of tracks
to position machine accurately, low level cover for rear visibility
4. Economy and Serviceability- extended greasing intervals of boom base and boom to
dipper pins, unique plexus filtration system enhancing hydraulic oil life up to 5000
hrs, heavy duty batteries, ground level access of air filter
5. Operator Comfort- rightly placed joy stick, two modes of functioning, cushioning
reducing shocks and vibration, suspension seats, rear storage area, excellent leg room
6. A Machine for Every Application- used in many app like pipe laying, rock
breaking, marble mining, sand stone quarrying, dumper loading, trenching, stone
quarrying and overburden removal
WHAT IS A BROCHURE AND ITS ESSENTIALS
A Brochure is a type of leaflet or booklet containing summarised or introductory
information.
Brochures are designed and used as a marketing tool to advertise services or products
The customer can touch it, flip the pages and read the benefits of the product
It is an integrated part of the company’s communication strategy
What is the purpose of the brochure?
Brochures are written to sell. To sell an idea, a product, a service, a corporate image.
A company may have a number of different brochures for individual products in its product
range.
However, each product brochure should build an image of the company it comes from. The
company’s signature line, a paragraph about the company itself, the corporate logo all need to
be given due weightage, even in a product brochure
Who is the target audience?
Customers, retailers, employees and business associates.
What is the key message?
A study of competition and of the salient features of the product can be the key message.
What is the one thing that will encourage customers to buy our product instead of the
competitor’s?
The message should be written in an engaging way that will appeal to the target audience.
Advantages
Brochures have certain advantages as an advertising and promotional material which why a
large number of companies develop them.
1. Control over what is said and how it is said.
2. Control over who gets the brochure
3. It is flexible can be made as per the budget and marketing needs.
Disadvantages
1. Distribution of brochure is not economical
2. If there is any change in the information the brochure will become out dated and will
result in wastage of money
Key Points
1. Brochure should be written from reader’s point of view and should answer questions
that he might have. It should fulfil his needs and objections.
2. It should be written to grab attention and hold interest
3. It should tell the prospect about the product benefits and not the features
4. Customer should be told about the product’s selling points, at different points,
different words and at different places in the brochure.
5. While writing the content of the brochure it is important to have the understanding of
how the brochure will be used i.e. at the beginning or at end of the product’s life
cycle.
6. And where it will be distributed
7. A brochure should keep interest alive so that the reader keeps flipping the pages i.e. it
should engage the reader
BROCHURES AND THEIR ADVANTAGES AND DISADVANTAGES
HITACHI ZAXIS 50U
Advantages
1. Single leaflet can easily be handled
2. Suitable for over the top Glance
Disadvantages
1. Very limited information available
2. Full figure of the machine not shown
3. More quantitative info provided and less qualitative
KOBELCO
Advantages
1. 2 page brochure can easily be handled and distributed
2. Just and apt info available
3. More of qualitative info available for layman
Disadvantages
1. Not much detailed info available for extensive study
2. Pictures and graphics missing
3. Less quantitative info given
TATA HITACHI EX200i LC
Advantages
1. 2 page brochure can easily be handled and distributed
2. Just and apt info available
Disadvantages
1. Not much detailed info given
2. No info about service, maintenance and operators comfort
TATA HITACHI ZAXIS 210LCH
Advantages
1. All kinds of info quantitative and qualitative provided
2. Enough graphics and pictures for reference
Disadvantages
1. Less info about servicing
Association between Non JCB customers and their views about JCB
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the following grounds-
brand name Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following grounds- brand
name
TotalGood Average Poor Very poor
Which of the following brands
do you own?- JCB
yes 1 2 2 0 5
No 9 2 7 2 20
Total 10 4 9 2 25
A significant percentage of non JCB users believe that JCB has a good brand name. But there
are also some people who think that now JCB has started losing its name to other foreign
Competitors.
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the
following grounds- resale value Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following
grounds- resale value
TotalGood Average Poor
Which of the following brands
do you own?- JCB
yes 3 2 0 5
No 12 7 1 20
Total 15 9 1 25
60% of the people believe that JCB excavator has good resale value but 40% of the people
are of the view that because of lack of spare parts etc its not that easy to sell off the machine
in contrast to JCB BHL which are in heavy demand always.
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the
following grounds- Quality Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following
grounds- Quality
TotalGood Average Poor
Which of the following brands
do you own?- JCB
yes 0 5 0 5
No 5 14 1 20
Total 5 19 1 25
A major segment of the non users believe that JCB excavators are average to good in quality.
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the following grounds-
maintenance cost Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following grounds-
maintenance cost
TotalVery good Good Average Poor
Which of the following brands
do you own?- JCB
yes 2 0 3 0 5
No 0 6 10 4 20
Total 2 6 13 4 25
A major segment of the non users believe that JCB excavators are not difficult to maintain as
their maintenance cost is not very high.
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the following grounds-fuel
economy Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following grounds-fuel
economy
TotalVery good Good Average Poor
Which of the following brands
do you own?- JCB
yes 0 2 3 0 5
No 1 6 6 7 20
Total 1 8 9 7 25
A major chunk of the people are of the view that JCB excavators have good fuel economy but
their are some who do not find them good when it comes to fuel economy.
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the
following grounds- price Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following
grounds- price
TotalGood Average Poor
Which of the following brands
do you own?- JCB
yes 3 2 0 5
No 6 11 3 20
Total 9 13 3 25
Most of the people find JCB machines to priced appropriately and they do not believe them to
be over priced,
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the following grounds-
service Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following grounds- service
TotalGood Average Poor Very poor
Which of the following brands
do you own?- JCB
yes 3 0 2 0 5
No 1 12 6 1 20
Total 4 12 8 1 25
A major segment of the people does not find JCB good when it comes to service and
network.
Which of the following brands do you own?- JCB * Rate JCB on a scale of 1-5 based on the following grounds-
operator comfort Crosstabulation
Count
Rate JCB on a scale of 1-5 based on the following grounds- operator
comfort
TotalGood Average Poor Very poor
Which of the following brands
do you own?- JCB
yes 0 2 1 2 5
No 5 7 8 0 20
Total 5 9 9 2 25
Most of the people believe JCB excavators to be Operator friendly while there are some who
are of the opposite view as well.
SERVICE NETWORK
It is evident that people find L&T Komatsu’s service network to be the strongest and rest all
are on the same level.
Which of the following brands do you own?
a) L&T Komatsub) Tata Hitachic) Hyundaid) Kobelcoe) JCBf) Volvog) Caterpillar
yes
0123456789
10
L&T K
omatsu
Tata
hitach
i
Hyund
ai
Kobelc
oJC
Bvo
lvo
cate
rpilla
r
yes
o It can be seen from the above chart that L&T komatsu and tata hitachi are the
2 brands that are mostly owned y contractors and hirers. JCB and kobelco come next after them.
Rank the 5 most preferred brands by you from the following options on the basis of Brand Name, 1 being the most preferred and 5 being the least preferred.
0
2
4
6
8
10
12
14
L&TKomatsu
Tatahitachi
Hyundai Kobelco JCB volvo caterpillar
1
2
3
4
5
o L&T scores the highest in brand name followed by caterpillar and kobelco.
JCB and tata follow them while volvo is ranked 5th.
Rate the Fuel efficiency of the following brands on a scale of 1-5, with 1 being least efficient and 5 being highly efficient.
0
5
10
15
20
25
L&TKomatsu
Tatahitachi
Hyundai Kobelco JCB volvo caterpillar
1
2
3
4
5
o In terms of fuel efficiency, kobelco has been rated the highest followed by caterpillar
and JCB. L&T and tata have been given an average rating with regard to fuel
efficiency
Rate the following companies on a scale of 1-5, with respect to their price.(Where, 1=Over priced, 2=Premium, 3=Just Right, 4=Value for money, 5=Cheap)
0
2
4
6
8
10
12
14
16
L&TKomatsu
Tatahitachi
Hyundai Kobelco JCB volvo caterpillar
over priced
premium
just right
value for money
cheap
o Caterpillar machines are rated as over priced by a high number of respondents, while
kobelco is rated under the premium segmrnt.
o L&T, hitachi, JCB and volvo users find them appropriate with regard to price.
o However, there is a segment of respondents that perceive hitachi and hyundai to be
cheap.
0
2
4
6
8
10
12
14
L&TKomatsu
Tata hitachi Hyundai Kobelco JCB volvo caterpillar
1
2
3
4
5
6
7