A developing professional with over 6 years of experience in Marketing Communication & Brand Management

Skilled in executing marketing strategies for establishing greater awareness about company & its products and building brand focus in conjunction with operational requirements

Expertise in developing, coordinating & executing all forms of Marcom materials across multiple media including sales collateral, presentations, direct/e-mail, website, social media, events/tradeshows & success stories

Facilitating the Sales Promotional efforts , developing Sales tools and Aids, creating and communicating Sales promotional scheme

Experienced in conducting photo shoots of products, factory & premises Facilitating the communication process for enhancing the brand and

corporate image of the organisation; advising on response for internal and external communications

Developing ideas and opportunities for developing short-term and long-term customer engagement programs to build loyalty

Creating features and articles, presentations, and other public relations activities that promote awareness of the company and its products

A proven individual, creative and effective, with strong execution focus, driven by superior planning, decision-making, negotiation & leadership skills

JAYA BHARTI

Contact: +91- 9003271418

E-Mail: jaya.iiitk@gmail.com

MIDDLE MANAGEMENT PROFESSIONALMarketing Communication / Brand Management

Comprehensive experience in designing, implementing & directing marketing communications activities for diverse verticals of leading organisations

Location Preference: ChennaiPROFILE SUMMARY

ORGANISATIONAL EXPERIENCE

Apr’14 – till date Eagle Burgmann KE Pvt. Ltd. (Formerly KE - Burgmann Flexibles India Pvt. Ltd.), Chennai as Assistant Manager - Marketing

Role: Advertising Agency Management – Analyzing the requirement and accordingly appointing & managing the agency for

developing the creatives, printing catalogues , price lists, mailers, POS & sales promotional materials for advertising and sales support functions

Event Management – Identifying & selecting event management companies, for conducting events for different customer groups across the country

Internal Communications – Creating & publishing Newsletter and Mailers for Internal communication by utilizing standard templates & internal software

Vertical Marketing- Developed various Vertical brochures like Conventional Powerplants, Engine exhaust, FGD Brand Management -

o Engaged in conducting Brand Alignment Program through print & electronic medium

o Involved in redesigning, developing & printing business cards, letter heads, leaflets, product tags, storage manuals, instruction manuals and invoice copies

o Developing & updating PowerPoint presentations for company’s & product promotion

Gifts – Liaisoning with the vendors for sourcing the customized gifts for various internal & external customers like T-shirts, pens, pen drives product models, replicas & employee gifts

Brand Management

Marketing Communication

Visual Merchandise

Event Management

Corporate Communication

Sales Promotion

Client Engagement & Retention

Account Management

Exhibitions & Events- Volunteering in Techno 2014 exhibition organized at Sri Lanka and printing the stall design for the same Sales Training-

o Organizing training programs and introducing new & creative elements like invitations letter, standees, training manual, gift and feedback form

o Initiating & publishing monthly local newsletter that included highlights of the month, new recruits, new orders and management speak under the name “Beyond Horizons”

Print Collateralso Preparing company profile

o Designing & getting the Employee ID cards printed from the vendors

o Creating & distributing eco-friendly notebook for promoting the message – “The cover is made out of eco-friendly felt material and is hand-stitched specially for you, just like our solutions which are tailor-made for each customer, depending on their specific needs”

o Taking initiative and coordinating with the vendors for designing various promo tools like scribbling pads, Desktop calendar 2015

Highlights: Played a key role in developing more than 25 project references and database/communicate for improving the sales Merit of creating vertical brochures for Conventional Power Plants, Engine Exhaust & FGD Steered efforts in identifying new vendors & promo materials for increasing the MARCOM spend efficiency by 15% Successful in organizing internal recognition & communication programs ; The team event “Fusion” for promoting the

company

Oct’10 – Mar’14 Honeywell ED&S India Limited, Chennai as Executive – Marketing Service

Role: Advertising Agency Management – Liaised with agency for creating Artworks for Catalogs & Price lists, Newsletter, Displays,

Leaflets, etc. Also, coordinated with the vendors for Artwork, Price/Quote, PO & Payments Event Management: Supported the Marcom leader to identify and short list event Management Company; conceptualize and

execute events for different customer groups across the country Sales Support: Planned, designed & executed Sales Support Collaterals, Print collaterals, Display materials and Stock

maintenance Regional Promotions: Assisted sales team in planning, consolidating & executing regional promotional activities. Managed Pre

& Post Event formalities, Event advance payments and settlements Budget Management- Managed the spending process under different heads, maintained database and reported monthly

management Vendor Management: Coordinated with the vendors across the country for creating marketing material & developing visual

merchandise Database Maintenance: Maintained & updated details of the sales team contact for regular mailing activities. Also, maintained

the details of the vendors Others- Performed activities related to ERP like Purchase process – Item code & Master Creation, Purchase Request, Purchase

order, GRN & Payment Advice

Highlights: Played a key role in executing Channel Engagement & Marketing Programs through Mobile Van, Redclub, Dealer portal,

Green connect around the world with MK, MK Contact, MK Legend, MK PowerMeet, Display Contests & Loyalty programs for meeting the competition

Functioned as the Lead Co-ordinator between ad agency, event management company, sales team, channels and other related agencies for organizing the events

PREVIOUS EXPERIENCE

May’10 – Jul’10 FYMC, Chennai as Client Relations Officer

Jan’09 – Dec’09 Epsilon Technologies, Thane, Mumbai as Project Coordinator cum Customer Support ExecutiveACADEMIC DETAILS

B.Tech. (Electronics and Communications) from International Institute of Information Technology, Kolkata, West Bengal in 2008

Course Attended: Completed Certificate course in Graphic & Print Design from MAAC in Dec’14

IT SKILLS

MS Office (Word, PowerPoint & Excel) and Internet Applications

PERSONAL DETAILS

Date of Birth: 27th March, 1986Languages Known: English, Hindi, Tamil, Bengali & PunjabiPresent Address: No. 86, 1st Street, Jayanthi Nagar Extension, Kolathur, Chennai - 600099Permanent Address: 93, Tulsinagar, Tilkamnajhi, Bhagalpur-812201, Bihar