jason yip portfolio

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This document represents a selection of work in my project history from 1999 to 2008. Each of these projects have been highlighted to showcase my experience in branding, design, print, digital media and account managment.

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My Porfolio from 2000 -2008

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Page 1: Jason Yip Portfolio

This document represents a selection ofwork in my project history from 1999 to2008. Each of these projects have beenhighlighted to showcase my experience inbranding, design, print, digital media andaccount managment.

Page 2: Jason Yip Portfolio

Client: Sunderland Health AuthorityResponsibility: Website Development,Marketing Strategy

A flash animated website using the theme of computer virus’s to convey the message of STD transmissionto a teenage audience.

The marketing strategy used a video file of an intriguing dancing character showing the URL of thewebsite. The disk was introduced to a small number students with the intention that the disk would becopied and spread around using the concept of viral marketing. The design of the website wasintentionally ‘edgy’ and hard hitting to push the serious message to potentially naive teenagers. Theeventual aim of the website was to act as a web portal to sites containing STD awareness information.

Page 3: Jason Yip Portfolio

Client: The Bridge ClubResponsibility: Website Development,Event Handling, & Project management

A website to market the benefits of a newly formed networking event management company named TheBridge Club. The website needed to appeal to a broad range of individuals and to help convey the BridgeClubs approach to economic generation and entrepreneurialism.

The Bridge Club was based below the Tyne bridge this helped inspire the overall design and feel of thewebsite. Apart from developing the website, my confident attitude and approach and business awarenessled me to take part in the handling of events. Helping to create communication amongst delegates byacting as a conductor for discussions on business ventures and to promote networking.

This would later lead to the start of my own business venture Studentstep.com ltd.

Page 4: Jason Yip Portfolio

Client: Pre Press DigitalResponsibility: Website Development,Project Management

An animated website aimed to portray a brochure online with easy to navigate menus and animated‘punchy’ messages. The simple line drawings were brought to life with animations to help add characterand augment the section titles. Using 3D animation software helped to add dimension to otherwise flatanimations.

The project management involved liaising with the designers of the images to show how they would bebrought to ‘life’ and communicating with the client to ensure satisfactory implementation.

Page 5: Jason Yip Portfolio

Client: Three Rivers Housing AuthorityResponsibility: Project Management,Website Development, Flash GameDevelopment, & Client Training

A database managed website produced to inform existing and prospective tenants of housing concern’sand available properties. My responsibilities where to ensure the core brand values of colour, the logo, andthe language where implement correctly by the web programmer.

My direction to implement a backend managed system to update the website, also Ied to trainingdocuments and training sessions for the client. A separate part of the site aimed at children to teach themhow to be a ‘good neighbour was created to provide further PR opportunities for the client and add morecharacter to the core site.

Every element of the marketing marketing materials were designed with good brand implmentation inmind.

Page 6: Jason Yip Portfolio

Client: NECC TelecomResponsibility: Website Development &Account Handling

Using the photography and imagery of an existing brochure I created a website aimed at providinginformation on their products in a distinctive way. The brief was to create a website that portrayed a‘brochure’ feel that would draw in the user and ‘hit’ them with their telephony marketing messages .

Working with the design constraints of the client and managing their expectations is a skill and experiencedeveloped through regular meetings and presentations involved with the majority of projects I have fulfiled.

Page 7: Jason Yip Portfolio

Client: Caroline TheobaldResponsibility: Brand Implementation,Website Development & ProjectManagement

An open brief that allowed me to exercise creative and developmental control.

Using the fundamentals of information graphics as used in in-flight safety documents, I animated theillustrations and used the connotations of safety guidance as way of portraying entrepreneurial guidancein a ‘thin air’ economy. Key presentation skills were needed to explain this different approach to the clientas an effective style to represent the business.

Good interpersonal skills and undertanding the design concerns of the clients is integral for the successfuldevelopment of projects I have undertaken.

Page 8: Jason Yip Portfolio

Client: 20000 Voices Responsibility: Brand Implementation,Website Development, ProjectManagement & Trainer

A combination of HTML and Flash development tools were used to create a website that would respect thecompany identity through the use of colour, animation, and imagery. A character was developed to draw inusers through the introduction, this was developed using the logo, and a concept based on the companieschoir singing activities.

The introduction was developed with music to guide the direction and animates in synchronicity withsongs The initial brand identity was developed further by myself to create unique icons, and to create acharcter to help communicate their ‘fun’ message.

Page 9: Jason Yip Portfolio

Client: Audus Noble Responsibility: Development/CreativeDirection, Project Management & ClientTraining

This project was unique as the first e-commerce website in Europe for the packaging industry. Althoughcreativity wasn’t a core requirement for the development of the site, the navigational design was integralfor ease of use and the clear layout for successful product marketing.

Navigation in multimedia applications is as essential as the creative output in a well developed project. Myskills to direct multimedia applications that are easy to use was essential for this project as the core usersneeded to understand the potentially complex system of procuring packaging online.

My creative direction to apply their brand across the whole design of the site helped create a far stongersense of prestige, and confidence to users on the website particuarly as large transactions were beingmade via the e-commerce element of the site.

Page 10: Jason Yip Portfolio

Client: Soil Machine DynamicsResponsibility: Development/CreativeDirection, Project Management & ClientTraining

A large project that required a robust, administrable and visually appealing website to display the intricateand vast product database online. Projects of this scale require key management in both areas of visualcommunication and user functionality. The management of this project required acute awareness ofbranding consistency yet allow for dynamic content generated by the product database.

Working within these constraints is challenging, but has given me the experience of exercising creativerestraint for the successful marriage of form and function in a commercial environment.

Page 11: Jason Yip Portfolio

Client: VolumeResponsibility: Website Development,Brand Implementation & ProjectManagement

A project that offered total creative freedom based on the businesses core activities which was art,creativity, and business clustering. As a seasoned developer of multimedia for the Internet, developingsites that adhere to the users technical constraints such as screen resolutions can limit creative freedom.For this project I braved the use of developing the site in a higher screen resolution to convey the values ofVolume as a brand and a pioneer in arts.

The site was developed with a lot of ‘space’ to convey the connotations of the word volume and provide acanvas for the art and creative images to portray the business ideologies.

Page 12: Jason Yip Portfolio

Client: Bluestone Responsibility: Website Development,Brand Implementation & ProjectManagement

A project for a software company that had received a rebranding exercise conducted by Fat Frog Design.With the new brand values, we injected distinct colours and a suitably unique logo to help distinguish itfrom their visually saturated market of similar graphical styles and colours.

Using the core elements of the logo such as the colour, shape, fixed angles and icongraphy, I developed asite that complement each of these elements. This helped reinforce the newly developed brand valuesproviding a launch pad for introducing their products and services.

Page 13: Jason Yip Portfolio

Client: Send Me Responsibility: 3D Animation, MarketingStrategy & Flash Development

Send Me was newly created company to provide delivery fulfilment for e-commerce websites. They neededan identity and marketing tools to push their business in a developing industry. Using a dolphin as acharacter to portray the delivery aspect of the business, I created a 3D animation to be used for theopening of presentations to potential investors. This animation lifelike animation used the concept of a‘message in a bottle’ to highlight the logo and concept of the business.

To supplement the animation, I created a simple ‘Flash’ game to be used in as an ‘emailer’ as part of viralmarketing campaign.

Page 14: Jason Yip Portfolio

Client: IFS New MediaResponsibility: 3D Animation

IFS New Media was a newly formed company that needed to present itself to potential investors and createnew business. For presentation use I created a short animation to depict the wide range of services andproducts the company offered.

The animation was developed using 3D animation software for the pre-production and finished with post-production techniques to incorporate the music and final graphical elements.

Page 15: Jason Yip Portfolio

University DissertationResponsibility: 3D Animation, FlashAnimation, Research, Photography

As a requirement of the BA HONS Degree in Creative Visualisation we were asked to produce a dissertationon our chosen subject. For this I wanted to create an art piece that would work on the emotions that wefeel when our environment changes due to the changing of seasons. I created a photo-realistic animationbased on the research of the 4 seasons using 3D animation and post-production software. To supplementthe 3D animation I also adapted it for the internet using Flash animation to show my versatility with usingmultimedia tools.

This animation was used at an event hosted by the Newcastle City Council to promote New Media businessin the North East. An event which I also provided my personal insight in a presentation about the NewMedia industry in North East England.

Page 16: Jason Yip Portfolio

Client: Fat Frog DesignResponsibility: Project Management,Creative/Development Direction

A Multimedia CD-Rom developed to market the services of Fat Frog Design. The initial concept was tocreate a serene ambiance with visual cue’s to an environment of a frog. The serenity and calmness wascreated for the audience to allow them to think about the services provided by Fat Frog Design’s in a quietand calm environment.

My responsibilities were to turn this concept into reality by directing the art and navigation of theapplication and providing creative assistance. The concept became a pond environment with suitablemusic being chosen to enhance the ambience created by the animation and imagery.

Page 17: Jason Yip Portfolio

Client: Invista DupontResponsibility: Print Management, &Account Handling

A portion of my responsibilties whilst working at Fat Frog Design, was managing accounts for many keyclients including Invista Dupont, Johnson Matthey, and Synetix all companies trading in international andvaried markets. These duties would require client liason, brief taking, estimating, and translating clientexpetations into workable briefs for design, artworking, and development staff.

Many of the projects intially managed by myself before the inception of Fat Frog Media, were print relatedacross a variety of printed media, such as exhibition stands, folders, postcards, and print advertising.

This experience of managing print and design work, as well as digital media projects has given meextremely varied skills to understand and interpret brand implementation, and working extremely closelywith collegues of different disiplines. Thjis position would later enable me to develop a project managmentsystem to improve client handling for everyone in the agency.

Page 18: Jason Yip Portfolio

Established in 1987 Bebe have become one of the most successful fashion houses in the UK and havesignificant presence in mainland Europe. The directors have built up, and continue to build, an extensivenetwork of business partners around the world to ensure their customers are constantly offered quality,well designed products, on time and at competitive prices.

With the same pursuits in mind e-marketing materials, new brand indentities, and a creative and onlinecatalogue website was created to ensure Bebe communicated their brand message through as manychannels as possible to their buyers.

Client: Bebe Clothing LtdResponsibility: Web Design, BrandImplementation & Project Management

Page 19: Jason Yip Portfolio

Within a period of 15 months delivered in excess of 20 digital media channels, including websites, andmobile applications for North East England Tourism. The channels were created using a contentmanagment system from a bespoke specification and then procured on behalf of tourism digtal mediadelivery for the region.

The delivery of the channels involved writing proposals for tender submissions from design agencies in theNorth East, and through design and development by myself, and an internal development collegue alsomanaged me. The channels have been augmented by various multmedia content , such as web tv,podcasts, blogging, and supported by million pound TV advertising which required key project managmentand scheduling.

Client: One NorthEastResponsibility: Digital Media Strategy,CMS procurement, Design, Developmentand Account Managment

Page 20: Jason Yip Portfolio

The creative director at Fat Frog Design developed a series of workshops aimed communicating theimportance of brand identity, how it can influence customers perceptions, and ultimately to sell brandingservices, and marketing materials.

My role was to help develop presentation materials for the workshops, and to do tihs effectively I had tounderstand the same messages and understand the strategy behind the communication given.Parcipating in these brand workshops also gave me signifcant experience that only extended my alreadyhigh level of brand awareness. Experiencing a clients perceptions change on the importance of a goodbrand identity has been an extremely worthwhile and has aided my account managment of design andmarketing in future projects since.

Client: Fat Frog DesignResponsibility: Brand Awareness Tools,Brand Implemtation, and Workshops

Page 21: Jason Yip Portfolio

Client: Fat Frog Design Responsibilities: Management &Operations Tools Development

My varied software development skills have enabled me to produce tools that have aided Fat Frog Design’soperations and efficiency. Developing a database system that automates administrative tasks such asestimating, contact management, timesheets, and project administration, has improved efficiency. Thishas allowed the company to concentrate on it’s design and creativity rather than the barriers ofadministration. This system was developed using my knowledge of design fulfilment, and projectmanagement.

Filemaker Pro and Adobe Acrobat was to develop these tools showcasing my ability also to usemanagement software to aid designers and creative workers.

Page 22: Jason Yip Portfolio

Client: Studentstep.com Ltd Responsibility: Company Management,Student Placement/Recruitment, WebsiteDevelopment & Marketing Strategy

A company pioneered and created by myself to augment universities providing more industrial experienceopportunities, through placements, projects, and employment aimed towards students and graduates. Theidentity and marketing tools were created to approach students, and industry, also inviting potentialinvestors and supporters.

Employing recruitment practices such as CV assimilation, interviews and providing outsourced projects tostudents, I gained the experiences of working with students, and using their skills and abilities to benefitthemselves and industry.

Whilst the busienss was in operation I successfully placed graduates into other agencies, and studentsalso gained valuable experience through live projects provided by industry contacts.

(2001) Photo taken for PR purposes - with added cheese!

Page 23: Jason Yip Portfolio

Client: Various & PersonalResponsibility: Website Development,Flash/Shockwave Development, PrintedWork & Marketing Strategy

During the course of the projects I have been engaged in, I have developed a multitude of work used acrossa spectrum of different industries, audiences, and mediums. This has given me well practiced skills to usedifferent multimedia applications to achieve client and personal design targets.

Beyond purely the developmental aspects of the projects, I have undertaken many differentresponsibilities covering project, people, and resource management. My interpersonal skills have given mecommunication skills to interpret briefs and fulfil them in variety of creative and functional ways. Myabilities and knowledge have also given me the ability to direct others to exceed and reach project goals.