Jason R. Williamson 105 Century Park Place, Peachtree City, GA

678.471.3333 jwil@subaru.com

PROFESSIONAL EXPERIENCE Zone Retail Marketing Manager Subaru of America-Atlanta Zone (February 2015 to Present)

Responsible for overseeing all aspects of both creation and execution of all Atlanta Zone marketing related initiatives which include; incentives for Dealerships and personnel, sponsorships and promotions, managing of the Zone’s promotional and selling expense budgets, overseeing the Zone digital strategy and expansion of the program, presentation and implementation of Zone and Subaru marketing strategies to a 48-member retailer body of the Atlanta Zone.

Developed increasing awareness of the Subaru product and the Subaru Dealership within the Atlanta Zone market by assisting Dealerships on becoming more effective marketers and aligning with Subaru of America while also incorporating the Sunbelt Strategy to increase growth in the Zone.

Assisted Carmichael Lynch and Atlanta Zone Dealers to make optimal use of Subaru Ad Fund dollars at the retail level to ensure maximum share of voice in the market. Increased the demand for the Subaru brand by creating and implementing comprehensive Subaru Ad Fund digital/traditional marketing plans for assigned dealerships. Atlanta Zone Dealerships are currently utilizing over 90% of their Subaru Ad Funds (rolling 12 months).

Worked with Dealer.com to evaluate dealership websites, ensure a solid search strategy is in place (supplemented with paid search), and communicate the importance of video and how to effectively manage a retailer’s online reputation.

Managed Shift Digital to establish processes that significantly improved lead closing ratios and lead handling at the dealership level.

Regional Product Training Manager Subaru of America-Eastern Region (October 2013 to January 2014)

Develop and coordinate a plan for the Eastern Region to ensure product training programs are implemented at Regional level.

Manage Regional Product Training Budget

Work with Subaru of America Retail Operations Training Department to implement and conduct product training and Ride and Drive’s at Regional and Zone level.

Provide input to Subaru of America Retail Operations Training Department

Assist in developing and evolving Subaru Foundations

Designing Eastern Region Zone Training Manager Curriculum to ensure that product training programs are implemented in the Eastern Region

Develop real-world competitive selling strategies for dealership sales professionals and lead extensive training sessions throughout the Eastern Region focusing on these skills: IIHS Tour, Auto Show Comparative Selling, Digital Showroom Walkaround Skills Challenge

Conduct and implement Digital Showroom Training

Develop Product Training PowerPoint Presentations for Subaru of America and Eastern Region

Resume- Jason R. Williamson

2

Zone Dealer Training Manager Subaru of America-Washington, DC Zone (July 2011 to September 2013)

Design and execute sales and product training programs in DC Zone

Conduct retail driving events and present new vehicle launches for zone sales professionals.

Work with SOA management and National Sales and Product Training department to ensure that product training programs are implemented in the DC Zone

Design training curriculum for new product launches and new dealer installations inspiring retail sales force through training on designed curriculum

Develop real-world competitive selling strategies for dealership sales professionals and lead extensive training sessions throughout the Zone focusing on these skills: IIHS Tour, Auto Show Comparative Selling, Walkaround Skills Challenge

Achieve and improve retail sales process by custom-tailoring dealers’ internal selling process, product knowledge and customer handling skills utilizing OLP resources to enhance dealer customer satisfaction scores.

Manage the Zone Stellar Care Program

Conduct and implement Digital Showroom Training District Sales Manager- Orlando/Tampa/Daytona (Central Florida) Subaru of America-ORL Zone (January 2010 to June 2011)

Oversaw all Subaru sales related functions in the district

Counseled with dealerships’ owners to improve variable financial performance and create plans for improvement

Developed dealerships’ Certified Pre-Owned acquisition and marketing strategies while increasing Subaru Added Security Mechanical Penetration to 40%

Successfully achieved 100% SSLP enrollment

Led and counseled dealers in creating marketing plans for TV and digital advertising campaigns while enrolling dealers in Dealer.com exclusive packages to increase dealer’s digital presence

Execute marketing events to foster awareness and increase sales in Sunbelt

Conduct product training sessions for district’s sales teams

Successfully prospected and launched new Subaru dealerships in 2010 and 2011: Subaru of Daytona, Cannon Subaru – Lakeland, FL

District Sales Manager- Tampa/Miami/West Palm Beach (South Florida) Subaru of America-Southeast Region (July 2008 to December 2009)

Directed and consulted dealers on implementing effective ways to increase and maximize sales and market position

Developed and implemented advertising strategies and sales promotions for Subaru products and services

Led and counseled dealers in creating marketing plans to develop and implement advertising strategies and sales promotions to increase product awareness and brand image

Develop dealerships’ Certified Pre-Owned acquisition and marketing strategies while increasing Subaru Added Security Maintenance and Mechanical Penetration and achieving SSLP growth within the district

Lead dealers in improving customer focus and customer satisfaction scores.

Assisted dealers in achieving productivity goals and overall retail and wholesale business objectives

Resume- Jason R. Williamson

3

Successfully prospected and launched a new Subaru dealership in 2009 in West Palm Beach Florida: Schumacher Subaru

District Sales Manager- Raleigh/Greensboro (Eastern North Carolina) Subaru of America-Southeast Region (January 2006 to June 2008)

Oversee all Subaru sales related functions in the district

Counsel with dealerships’ owners to improve variable financial performance and create plans for improvement

Provide direction and consultation on implementing effective ways to increase and maximize dealer sales and market penetration

Lead and counseled dealers in planning dealers marketing plans which include print, radio, TV and digital campaigns to match with national objectives

Develop dealerships’ Certified Pre-Owned acquisition and marketing strategies

Execute marketing events to foster awareness and increase sales

Conduct product training sessions for district’s sales teams

Successfully prospected and launched new Subaru dealership in 2007 in Cary, NC: Johnson Subaru of Cary

District Fixed Operations Manager- Raleigh/Greensboro (Eastern North Carolina) Subaru of America – Southeast Region (January 2005 to December 2005)

Led Subaru dealers in exceeding parts and accessory objectives by implementing marketing and business strategies

Reviewed the fixed operations performance of dealers on a quarterly basis to achieve greater success through necessary changes in business practices

Managed and coordinated retail and wholesale marketing activities to include: service direct mail campaigns, service and new owner clinics and wholesale parts direct mailers

Developed and implemented strategies to increase dealers’ parts and service profits while maintaining customer satisfaction

Developed and implemented marketing training for dealers to improve their service business and parts wholesale business

Managed the ‘Subaru Difference’ process improvement program by implementing strategies in the fixed operations departments of participating dealers

Management Associate Subaru of America – Southeast Region (July 2003 to December 2004)

Responsibilities included learning to achieve retail and wholesale objectives as well as market penetration

Gained knowledge of wholesale automotive business through special sales and marketing projects performed in various regional departments.

Served as a temporary District Sales Manager for various districts in the Southeast Region: negotiated wholesale allocations, facilitated Subaru Added Security sales, forecasted sales objectives, conducted sales training and implemented sales incentive programs

Marketing Administrator Subaru of America – Southeast Region (March 2001 to June 2003)

Negotiated contracts and developed relationships with a variety of vendors located in the Southeast

Responsible for establishing and coordinating niche marketing events the Southeast Region

Resume- Jason R. Williamson

4

Effectively tracked, communicated and distributed various incentive programs to 115 dealerships

Audited and processed marketing support claims for Southeast Region dealers.

Assisted the Regional Sales Training Manager throughout the Southeast region with sales training. Presented new product and advertising launches to dealership personnel throughout the Southeast

EDUCATION Auburn University (1996-2000)

Bachelor of Science in Business Administration, Marketing VOLUNTEER WORK Fayette County Animal Shelter Volunteer (Georgia) Angels Among Us Pet Rescue Volunteer (Georgia) Newnan Coweta Humane Society Volunteer (Georgia) Burlington County Animal Alliance Volunteer (New Jersey) Animal Welfare Association Volunteer (New Jersey) Greensgrow Event Volunteer, Earth Day (New Jersey) Teach for America, Share the Love (New Jersey) Special Olympics of Maryland, Share the Love (Maryland) Special Olympics of North Carolina (North Carolina) United By Blue Subaru River Clean Up (Maryland) Team in Training, Leukemia Lymphoma Society (Georgia) Operation Christmas Child, Samaritan’s Purse (Maryland)