jason cohen wp engine business of software conference usa healthy wealthy wise
TRANSCRIPT
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Healthy, Wealthy, and Wise
Creating a healthier business through a healthier mind.
Jason Cohen // @asmartbear // blog.asmartbear.com
Business of Software, Sept 2017, Boston
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“I don’t want
to be a founder anymore."
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“There’s a lot to lose
from speaking how I feel."
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“We’re profitable, growing, debt-free”
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“I’m supremely unhappy.”
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“Possibly [?!?!] skewed point of view”
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“I have two options:”
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“I have two options:
1. Quit, killing the company.”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it.”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is complex”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”
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“Is this common?”
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“Is this common?
Is there a trick?”
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“Is this common?
Is there a trick?”
—A founder in pain
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“Is this common?
Is there a trick?”
—A founder in pain
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“Is this common?
Is there a trick?”
—A founder in pain
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“Is this common?
Is there a trick?”
(How did I get here?)
—A founder in pain
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“Is this common?
Is there a trick?”
(What could I have
done differently?)
—A founder in pain
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Make the
emotionally tough decisions.
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You have to decide to face some
ugly, emotional truths.
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”
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Holding on too long:
A consistent, predictable
failure of judgement.
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There’s the good reason,
and then there’s the real reason.
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Want to Do
Does not Need
to be Done
Needs
to be Done
Adding an easy,
requested feature
Framework: Am I avoiding what needs to be done?
Don’t Want to Do
Fixing a bug for your
largest customer
Dealing with difficult
employee situationAttending a local event
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Want to Do
Does not Need
to be Done
Needs
to be Done
Adding an easy,
requested feature
Framework: Am I avoiding what needs to be done?
Don’t Want to Do
Fixing a bug for your
largest customer
Dealing with difficult
employee situationAttending a local event
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Want to Do
Does not Need
to be Done
Needs
to be Done
Adding an easy,
requested feature
Framework: Am I avoiding what needs to be done?
Don’t Want to Do
Fixing a bug for your
largest customer
Dealing with difficult
employee situationAttending a local event
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Stuck in your craw.
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The emotionally tough choice is
usually the right choice.
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How to do
the tough thing
• Be Swift.
▪ Delay never helps
▪ Delay often hurts
• Be Decisive.
▪ Flapping hurts
• Be Kind.
▪ To the person
▪ To others
▪ To yourself
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Make the
emotionally tough decisions.
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“Is this common?
Is there a trick?”
(What could I have
done differently?)
—A founder in pain
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”
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you’re the smartest one in the room
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If you’re the smartest one in the room,
You’re in the wrong room.
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A players hire
A players.
B players hire
C players.
—Steve Jobs
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Why you end up hiring C players
I’m an
“A” Player?
Hire & Manage
“A” Player
Y
Take 1-3 months
to learn the ropes
N
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Why you end up hiring C players
I’m an
“A” Player?
Hire & Manage
“A” Player
Y
Become an
“A” Player
in 1-3 months
N
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Why you end up hiring C players
I’m an
“A” Player?
Hire & Manage
“A” Player
Y
Become an
“C” Player
in 1-3 months
N
Hire & Manage
“C” Player
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You hire mostly “C” Players
Software Development
Marketing
Sales
Customer Service
Finance
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You hire the wrong Players
Software DevelopmentMarketing
Customer Service
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“We don’t hire smart people and tell them what to do.
We hire smart people so they can tell us what to do.”
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Be an editor, not a writer.
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How to hire and manage outside your expertise
I’m an
“A” Player?
Y
Hire for
enlightenment &
results-orientation
N
1. Hold accountable
to results.
2. Edit like SJ.
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Make the
emotionally tough decisions.
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”
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“Success”
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“I have two options:
1. Quit, killing the company.
2. Hate the next 2-5 years.
3. Fix it. (can’t be done)
product is
complex
product is boring”4. Keep running the company.
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You sold your baby.
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$0
$100
$200
$300
$400
$500
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Smart Bear Valuation (ish)
SOLD TO INSIGHT
SOLD TO FRISCO
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$0
$100
$200
$300
$400
$500
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Smart Bear Valuation (ish)
SOLD TO INSIGHT
SOLD TO FRISCO
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$0
$100
$200
$300
$400
$500
73
Smart Bear Valuation (ish)
SOLD TO INSIGHT
SOLD TO FRISCO
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Everyone
deserves
fulfillment.
JOY SKILL
LEARNING
TOIL
FLOW
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Everyone
deserves
fulfillment.
JOY SKILL
NEED
TRAPBURN-OUT
TRAP
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Healthy, Wealthy, and Wise
Creating a healthier business through a healthier mind.
Jason Cohen // @asmartbear // blog.asmartbear.com
Business of Software, Sept 2017, Boston