japanese otc sales of `nicorette' reach ¥9 billion
TRANSCRIPT
PharmacoEconomics & Outcomes News 381 - 21 Sep 2002
■ Japanese cumulative sales of the nicotinereplacement therapy (NRT) chewing gum ‘Nicorette’have reached ¥9 billion ($US76 million) since itslaunch in September 2001, according to TakedaChemical Industries and Pharmacia KK, reportsMarketletter. More than one million smokers haveused ‘Nicorette’, which was the first over-the-counter(OTC) smoking-cessation aid available in Japan, tohelp them stop smoking, and an estimated 40% havesucceeded, says Pharmacia.OTC Nicorette sales reach 9 billion yen on Japanese market. Marketletter 29:26, 9 Sep 2002 800901500
1
PharmacoEconomics & Outcomes News 21 Sep 2002 No. 3811173-5503/10/0381-0001/$14.95 Adis © 2010 Springer International Publishing AG. All rights reserved