japanese cashew market · 2018. 2. 5. · cashew import to japan 10,302 8,000 10,000 metric tons 0...
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![Page 1: JAPANESE CASHEW MARKET · 2018. 2. 5. · CASHEW IMPORT to JAPAN 10,302 8,000 10,000 Metric Tons 0 2,000 4,000 6,000 1971 1980 1990 2000 2010 2017. CASHEW IMPORT ... Million Hit DIET](https://reader033.vdocuments.us/reader033/viewer/2022052104/603f9afeed30a92cba38c651/html5/thumbnails/1.jpg)
JAPANESEJAPANESE
CASHEW MARKETCASHEW MARKET
BLAXTON CORPORATION
CASHEW MARKETCASHEW MARKET
What Consumers are Looking for
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CASHEW IMPORT to JAPAN
10,302
8,000
10,000
Metric Tons
0
2,000
4,000
6,000
1971 1980 1990 2000 2010 2017
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CASHEW IMPORT
8,000
10,000INDIA VIETNAM OTHERS
Metric Tons
0
2,000
4,000
6,000
1971 1980 1990 2000 2010 2017
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MAJOR DISTRIBUTING
CHANNELS
• Supermarket & Discount Store
• Convenience Stores
• Liquor Shops
• Premium Nut Boutiques
RETAILERS
Premium Nut Boutiques• Premium Nut Boutiques
• Indian & Chinese Restaurants
• Premium Mediteranian RestaurantsRESTAURANTS
• Confectioneries
• Chocolatiers – Bean to Bar
• Icecream, etc.
SWEET SHOPS
Premium Nut Boutiques
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PREMIUM NUT BOUTIQUES
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PREMIUM NUT BOUTIQUES
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PREMIUM NUT BOUTIQUES
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SPECIALIZED NUT STORE
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PREMIUM NUT BOUTIQUES
Raw
Walnut$7/100g
Dry Roasted
Jumbo Cashew$6.5/100g
Dry Roasted
Almond$5.3/100g
Dry Roasted
Hazel Nut$5.3/100g
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PREMIUM NUT BOUTIQUES
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Million Hit DIET BOOK
Erica Angyal
“DIET BIBLE FOR
MISS UNIVERSE”
When you feel hungry
between meals,
have some no-salt,
dry- roasted nuts.
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MARKET BIPOLARIZATION
SUPPLIER SIDE CONSUMER SIDE
HIGH END MARKET
Nut Boutiques
Premium
Restaurant
Celebrities
Health-Conscious Women with High
HIGH END MARKETRestaurant
ConfectioneriesWomen with High Disposable Income
PRICE CONSCIOUS
LOW PRICE MARKET
Supermarkets + Discount Stores
Inexpensive
Restaurants
Youth
Medium to Low Income
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DIFFERENCE IN RETAILERS
AIM & TARGET CLERK CHARACTER
SUPERMARKET
DISCOUNT STORE
Block Sale
High Market Share
Less Expertise
No Specialist
CONVENIENCE STORE
LIQUOR SHOP
Mass Sale
A Bit Classy
No Specialist
Some All-Arounder
PREMIUM
NUT BOUTIQUE
Recognition
from Celebrities
Professional
Knowledge
Friendly Attitude
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PRICE of MAJOR 3 NUTS
$5.00
$6.00
ALMOND WALNUT CASHEW
$2.00
$3.00
$4.00
Dec '14 Jun '15 Dec '15 Jun '16 Dec '16 Jun '17 Dec '17
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Affordable Price
Further Nutritious
Research to Health Claim
BLAXTON CORPORATION
Research to Health Claim
Promotions